Archive for month: September, 2011
Dothan Powersports does a very good job with outdoor advertising by mixing different displays in different locations. Different billboards… what I thought all billboards were the same. No, billboards are not the same. Dothan Powersports uses a combination of bulletins, rotary posters, and digital billboards. The Polaris Ranger billboard is considered a bulletin. Bulletins are the large billboards you see beside major artery roads leading in and out of town. Keep in mind there are bulletins in town at high traffic area.
This bulletin is located on Highway 431 southbound coming into Dothan. The bulletin is seen by roughly 30,000 cars per day. Northview High School is located in close proximity to the billboard. While school is in the amount of traffic increases in this area. A large amount of beach bound traffic passes this billboard location in spring and summertime. An added benefit is a large portion of the beach bound traffic turns left onto Ross Clark Circle putting the traffic right to their building.
If you would like to speak with one of our marketing professionals please contact us today. We will be happy to assist with any questions or concerns you may have.
We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign. High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend? The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.
Dothan, Alabama is a hub for smaller outlying towns in multiple counties. Dothan is located in Houston County. Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking. We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising. Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.
Other factors should be considered. Fort Rucker has a large transient work force. People travel to and from work on the base. Fort Rucker has 3 main gates going in and out of the base. Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.
- ALABAMA: CLICK HERE
Counties in Durden Outdoor’s Market Area
- HOUSTON COUNTY: CLICK HERE
- HENRY COUNTY: CLICK HERE
- BARBOUR COUNTY: CLICK HERE
- DALE COUNTY: CLICK HERE
- GENEVA COUNTY: CLICK HERE
- PIKE COUNTY: CLICK HERE
- BULLOCK COUNTY: CLICK HERE
- COFFEE COUNTY: CLICK HERE
- RUSSEL COUNTY: CLICK HERE
College football season should start with great tailgating and great food. Hardee’s is gearing up for football season with their Tailgate Tenders. These are going to be great for tailgating during the first games starting this weekend (09-02-11)! Troy will be at Clemson, you can see the game at 3:30 on ESPN3.com. Auburn (No. 23) is in Utah playing Utah State at 12:00 pm (ET). Alabama(No. 2) is starting at home against Kent state. You can also find that football game online at ESPN3.com. Like Hardee’s, other Dothan businesses can benefit from advertising for seasonal events. Presenting seasonal promotional gifts can be most effective as compared to sticking to same idea. Sports Bars, Grocery Stores, and package stores are just a few businesses that would greatly benefit in trying this type of advertising. If you would like more information on advertising seasonally with Durden and out 4 Week Rotary program be sure to contact our experienced marketing professionals for details.
Rituals provide the following services:
- Hair Color, Cuts & Styles
- Nail Care
- Skin Care
- Body Treatments
- Spray Tans
- Men’s Services