Behind the Scenes: 3D Billboards

Clients are always looking for the best way to stand out from the crowd. Take a look behind the curtain to see how we bring a new dimension to billboard design.

As with all of our billboards, it all starts with an idea. Our creative department is more than happy to sketch out a design with any 3D embellishments the clients want or their muses inspire. Fortunately, this is followed by a meeting between the creative team and the production team, who help bring these wild concepts back down to Earth. They confirm if the embellishments are feasible to build, follow construction codes for outdoor advertising, and with discussions, with the sales team as well, find the budget for the build to fit with the client’s needs. Once the discussions are finished, the real magic begins.

Our production team is highly talented and capable of producing almost all of our 3D embellishments in house. After the plans for the embellishment are approved, and the supplies gathered, the team gets to work. With their supplies and skills at hand our team can create great objects from a giant nail or saw blade, to a functioning car door. Depending on the complexity of the project and the supplies and testing needed, the embellishment can take anywhere from 2 days to 2 weeks.

When you are driving through Southeast Alabama and see a mind-blowing 3D billboard from Durden Outdoor, think of the production team behind the scenes. They do great work building these creative visions.

Collecting Materials For Embellishment

Cutting Out Materials & Vinyl

Placing Embellishment & Testing Angles

3D Chain Embellishment