We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign. High traffic counts in a low income area of town might not be the best location versus an area of lower traffic count but higher average income. In other words would you rather have your message in front of more with little disposable income or in front of a few less people with more money to spend? The answer is simple, it is easier to get potential clients to spend money if they have more of it to spend. Keep in mind this approach assumes your product and/or service appeals to all socioeconomic backgrounds.
Dothan, Alabama is a hub for smaller outlying towns in multiple counties. Dothan is located in Houston County. Houston County has an average income of $38,751. When looking at the average earnings statewide Houston County falls roughly in the middle of the ranking. We recommend taking a good look at surrounding cities and counties. Dale county has a higher median household income at $41,279. Dale County residents regularly travel to other markets in the area to make purchases. With this information and traffic counts in the area you can make a better informed decision about advertising. Are you currently directing any of your marketing messages to Dale County? If not you should consider it, and Durden Outdoor can help. Dale country is just one example that many marketers in the area may overlook due to preconceived ideas about the area. If you look closely at the numbers you may find some other interesting facts.
Other factors should be considered. Fort Rucker has a large transient work force. People travel to and from work on the base. Fort Rucker has 3 main gates going in and out of the base. Between civilian employees and active military there is a large number of people traveling throughout southern Alabama. Business in surrounding cities should not overlook this demographic. A large workforce that hosts a large number of people new to the area and has disposable income.
Census Information:
Counties in Durden Outdoor’s Market Area
Keep in mind there are other factors to consider when planning a marketing campaign. Traffic count and average income are important factors and should be considered when choosing areas to place advertising. Our experienced marketing professionals can answer questions and help define areas that may produce the best possible return for your product and/or services. Be sure to CONTACT US for more details.
The government census website linked to above also shows major cites in Alabama as well. Dothan is listed. Keep in mind only a select cities are listed on the Census website.
