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Hear Ye! Hear Ye! Sir Bryan’s Pharmacy Is Your Health Defender In Enterprise!

Sometimes to find a something new and fresh you have to look to the past. Bryan Pharmacy was ready for a campaign overhaul after their Award-Winning Ninja Campaign. We knew they wanted something epic, and nothing quite compares to the legendary tales of knights fighting monsters and saving the everyday folk. From this spark of idea came, Sir Bryan the Defender of your Health.   After the initial concept came together and our client gave their support, we were able to expand upon the idea. The knights of old defended the greatest treasures as well, none greater than the legendary Holy Grail, a symbol of purity and an icon of greatness. Bryan Pharmacy is not only a defender but a pinnacle of health care. Also, the imagery of a grail as a mortar and pestle goes hand-in-hand.   After we established the Holy Grail as a major symbol in the campaign we also circled back to the image of knight, valiantly fighting against disease, discomfort, and the high prices and wait times of big chains. We wanted the owner, Brett Bryan, to be introduced as Sir Bryan, with an illustrated portrait of him as the Health Defender. We also found we could include a sword that would stand below the billboard on the billboard’s pole. Another message that Bryan Pharmacy prides themselves in, is their competitive prices against the big chains. To fit the medieval fantasy theme, we placed the big chains as a monster to be slain by your local pharmacy defenders. Altogether, this project was a great exploration of how local businesses can become larger than life and stand strong against the onslaught of big chains and outside influence. Bryan Pharmacy has been in business since 2003, but they continue a tradition of fighting against sickness that has only grown over the centuries. Find out more about Bryan Pharmacy at their website https://www.bryanpharmacy.com/ Not only has this campaign been a great success for Bryan Pharmacy, but it has continued the legacy of ADDY wins for Durden Outdoor. This campaign was a GOLD ADDY winner as well as the 2018 JUDGE’S CHOICE winner.

Get Summer Ready with Prodigal Son Tattoo

Hey Wiregrass area! Looking to get tatted up just in time for swimsuit season? If so, visit our friends at Prodigal Son Tattoo, located in Enterprise, AL. Chilly and his staff of tattooists have the right masterpiece or piercing to compliment your skin. They also offer beard, hair and shaving products as well as numbing soap and an assortment of aftercare products. Prodigal Son Tattoo has been utilizing billboards for two years now. When asked, Chilly stated that Outdoor Advertising gives them the most “bang for their buck” compared to other advertising. It has outperformed other mediums while giving their business more legitimacy over similar businesses in their industry. Prodigal Son Tattoo uses our 4 week rotary poster program. They have one poster that rotates every four weeks throughout the Enterprise market. This allows them to change their message to promote seasonal and event based products and services. Rotating to new areas of the market each month also makes them appear as if they are everywhere. They have had several customers who have come in and said, “We see your billboards all over the place.” We love working with companies to achieve success through creativity in Outdoor Advertising. Prodigal Son Tattoo is a great group of people to work with and we are excited to continue making them FAMOUS in the Wiregrass. If you would like more information on our rotary poster packages, contact one of our sales reps today at 334-792-5056 or sales@durdenoutdoor.com.

Durden Outdoor Wins BIG at the American Advertising Awards

The FAMOUS MAKERS are excited to have won BIG at AAF Dothan’s American Advertising Awards. We were honored to have received a GOLD ADDY and JUDGE’S CHOICE for The Cochran Firm License Place Billboard and a SILVER ADDY for Bryan Pharmacy’s “Pharmacy Ninja” Campaign. We pride ourselves on our award-winning Creative Department and would like to extend a thank you to all of our customers who have allowed us to think outside of the box with implementing unique ideas.

The American Advertising Awards, formerly known as the ADDY’s, is the advertising industry’s largest and most represented competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. By winning locally, the FAMOUS Makers will advance to the District level to compete with entrants from Alabama, Georgia, Mississippi, Tennessee and Louisiana.

If you would like to be FAMOUS and work with our award-winning creative team, contact us today at 334-792-5056 or sales@durdenoutdoor.com.