From the 1920s to 1960s neon signs were all the rage. Cities glowed at night with these bright and often colorful displays. And on long highways, a neon sign was a welcoming beacon of a night’s sleep at an open hotel.
Nowadays, signage has spread out to many varieties and the heyday of neon lights is gone. But all great things have their moment to shine again. Dothan Volkswagen loved the idea of bringing back this retro look to their outdoor advertising. Although this style may hearken back to the early days of billboards, we reinvented the look for a more modern look befitting the Volkswagen brand.
Our team built the neon lighting for the Volkswagen logo from rope light LEDs, doubled to get the full neon light effect. The logo was built all as one unit, so it could be built in-house and added once the board went up. One of the great aspects of adding lighting like this to a board is that in the day, it doesn’t distract from seeing the logo, and at night it stands out from quite a distance.
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