It’s not everyday that you see a team of beavers trying to steal the show, but in Dothan, AL it is. The FAMOUSMakers are excited to partner with Brunner
, an innovative advertising agency, to bring to life Great Southern Wood’s new “Woodland’s Most Wanted” campaign
. Great Southern Wood
, located in Abbeville, AL, has always been a staple and known nationally for their YellaWood brand pressure treated pine. The new advertising campaign is an extension of their 2018 “Five-Star Backyards” campaign, which inspires DIYers to build their dream backyard. “Through the use of non-traditional YellaWood fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood brand products,” said Chief Marketing officer James Riley. “It’s a fun and engaging way to encourage homeowners to create their own Five-Star Backyard and to demand pressure treated pine with the little Yella Tag.”
This national advertising campaign launched in March 2019 and includes billboards, print, digital, broadcast and in-store signage. For the bulletins, Brunner incorporated 2-dimensional pop outs of the beavers to give it a more realistic feel. The Team at Durden Outdoor loves working with clients and agencies to showcase award-winning creative through outdoor. If you are interested in becoming FAMOUS in the Wiregrass and would like more information on how we can include a 2-D pop out in your outdoor, give us a call today at 334-792-5056 or drop us a line at firstname.lastname@example.org. And remember, if it doesn’t have the yella tag, you don’t want it.