https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 dur_admin https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png dur_admin2019-03-04 18:30:152019-03-04 18:30:15Hear Ye! Hear Ye! Sir Bryan’s Pharmacy Is Your Health Defender In Enterprise!
Sometimes to find a something new and fresh you have to look to the past. Bryan Pharmacy was ready for a campaign overhaul after their Award-Winning Ninja Campaign. We knew they wanted something epic, and nothing quite compares to the legendary tales of knights fighting monsters and saving the everyday folk. From this spark of idea came, Sir Bryan the Defender of your Health. After the initial concept came together and our client gave their support, we were able to expand upon the idea. The knights of old defended the greatest treasures as well, none greater than the legendary Holy Grail, a symbol of purity and an icon of greatness. Bryan Pharmacy is not only a defender but a pinnacle of health care. Also, the imagery of a grail as a mortar and pestle goes hand-in-hand. After we established the Holy Grail as a major symbol in the campaign we also circled back to the image of knight, valiantly fighting against disease, discomfort, and the high prices and wait times of big chains. We wanted the owner, Brett Bryan, to be introduced as Sir Bryan, with an illustrated portrait of him as the Health Defender. We also found we could include a sword that would stand below the billboard on the billboard’s pole. Another message that Bryan Pharmacy prides themselves in, is their competitive prices against the big chains. To fit the medieval fantasy theme, we placed the big chains as a monster to be slain by your local pharmacy defenders. Altogether, this project was a great exploration of how local businesses can become larger than life and stand strong against the onslaught of big chains and outside influence. Bryan Pharmacy has been in business since 2003, but they continue a tradition of fighting against sickness that has only grown over the centuries. Find out more about Bryan Pharmacy at their website https://www.bryanpharmacy.com/ Not only has this campaign been a great success for Bryan Pharmacy, but it has continued the legacy of ADDY wins for Durden Outdoor. This campaign was a GOLD ADDY winner as well as the 2018 JUDGE’S CHOICE winner.
https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png 0 0 Martin Whaley https://www.durdenoutdoor.com/wp-content/uploads/2016/06/DUR-Footer-Logo.png Martin Whaley2016-10-10 15:40:022016-10-10 15:40:02Durden Outdoor Installs Alabama's Largest 3D Nose
The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers. We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across. While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO: https://youtu.be/GD9ocJnELrM Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama. Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden. “This client is always willing to push the envelope with their creative as they know it works.” The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL. Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing firstname.lastname@example.org.