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Written by Kelley Wriston
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Monday, 01 February 2010 |
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Durden Outdoor has been working with ZifferStansberry Advertising to promote the new RED ELEPHANT Pizza & Grill which will be located in the Circle West Shopping Center near Play It Again Sports. As if an Elephant wasn’t large enough on it own, The billboard utilizes HALF of its 48 feet to showcase this eye-catching eye-con. The elephant also extends above the limits of the billboard with an extension, helping the Red Elephant to stand out even more! We thank ZifferStansberry for allowing our design department to help with the creative to get it’s feet off the ground – literally! |
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Written by Administrator
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Wednesday, 20 January 2010 |
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The Durden Digital Crew somehow made it into the Jan/Feb issue of Dothan Magazine. With a current total of 8 digital billboards in Dothan & Enterprise, we sometimes spend so much time photoshop'n files or 50' in the air (elbow deep) in an electronic wonder taht we forget how cool these displays really are. Check out the current issue of the Dothan Magazine to see just how diligent our dedicated, demiurgic, deviceful & dexterous the Durden Digital Crew is! |
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Written by Bill Durden
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Monday, 11 January 2010 |
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Courtesy of OAAA.org State tourism is a growing category for the outdoor advertising industry. During tough economic times travelers are looking for closer-to-home destinations for family vacations. 
Happy with the success of the "Pure Michigan" tourism campaign, the state of Michigan will continue funding the program in 2010. Funding for the Michigan Promotion Fund could get $13 million annually from a new $2.50-per-day assessment on rental vehicles. An additional $8 million could also be raised from earmarking a portion of sales and use tax collections from certain tourism-related businesses. The "Pure Michigan" campaign has won several awards with a key element in the program being outdoor advertising.  The state of Maine has successfully used outdoor advertising in recent years to attract visitors despite the fact outdoor advertising is not permitted in that state. Vermont has also used outdoor advertising successfully over the years, another state where outdoor advertising is banned. Both states use billboards in neighboring states to entice travelers.
According to the US Travel Association, Americans are sticking to their cars when making travel decisions. These findings present a unique opportunity for the outdoor advertising industry to target state tourism funds. |
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