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QR Code Used on a Billboard for The LOCAL

June 14, 2011

QR Codes are finding their way onto many different forms of marketing.  Retail stores use them to allow smart phone users quick access to product information.  QR Codes are placed on business cards to speed up the process of sharing contact information.  A more recent trend is to place QR Codes on billboards and other outdoor advertising.

When placing a QR Code on a billboard it needs to be in a location with a captured audience so people will have time to safely scan the code with their smart phone.  In Dothan, AL a QR Code was placed on a billboard representing The Local newspaper.  The billboard where the QR code is placed is a high traffic area where people sit for long periods of time waiting for traffic lights to change.  Because of this position viewers have plenty of time to scan the QR code.

Be sure to contact our experienced creative team to see what Durden Outdoor can do to spice up your marketing campaign.