Shop Local, Shop Headland
December 7, 2016
Rhonda Harrison, executive director of the Headland Chamber of Commerce, knows that there is more to the City of Headland than what meets the eye. Mrs. Harrison reached out to Durden Outdoor as Headland was in need of a way to promote community events and new businesses that was affordable and consistent. Although initially hesitant, the board of directors approved to give billboards a try and advertise with Durden Outdoor.
After a few strategic conversations, it was determined that our Rotary Poster program was exactly what the Headland Chamber of Commerce needed. Every four weeks, they rotate to a new billboard among a group of approved locations. This allows them to change their message and promotion monthly while keeping a strong presence on Hwy 431 North.
Mrs. Harrison credits their billboards with keeping Headland top of mind in a large audience outside of the city limits and by linking Headland into the community of Dothan. She commended the Durden Creative Department stating “they keep our ads simple yet attractive. Durden’s tactics are strategic and beneficial. The relationship that the Headland Chamber of Commerce and Durden Outdoor have built is strong and one that will last.”
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