Restaurants and Out-of Home Advertising
May 20, 2021
Imagine you are driving around when hunger strikes. Oh yes — it’s lunch time. You then drive by a billboard promoting a nearby restaurant and now you just have to have it.
This is the advantage of Out-of-Home (OOH) advertising. For restaurants, this marketing tactic has been proven to drive traffic. In fact, 65% of billboard viewers engaged in an action after seeing a billboard, such as visiting a website, looking up a company on social media, or even visiting the storefront.
Although many businesses are tempted to cut back on traditional media, it would be a huge mistake to look past the advantages of OOH. This especially rings true for restaurants that rely on the spontaneous trips and foot traffic. Implementing OOH in your marketing strategy could help make all the difference in driving consumers to your business.
It is important to keep in mind that billboards are meant to be seen, not necessarily completely read. Remember that you should keep your copy brief and let your messaging be clear. Your branding should also be easily identifiable allowing your message to be instantly understood, making customers who see it instantly hungry and lining up at the door.
The advantages of digital billboards is not only cost efficient but also has a quick turnaround time. You have the flexibility to display and change your messaging up frequently. In fact, you can advertise different menu items for breakfast, lunch and dinner. That way, potential customers see the most relevant information at the right time.
Location, Location, Location
If a potential customer sees a billboard that makes them consider visiting your restaurant, chances are, they’ll change their mind if the restaurant would add too much time to their trip. It’s a great idea to purchase ad space for signage that is close enough to your restaurant to make it a convenient detour, but far enough before that the driver has enough time to make a decision.
Out-of-Home advertising is a great element to include in any marketing strategy, but especially for a restaurant. Having the ability to publicize different specials throughout the day with the Durden Digital Network, promote an item of the month via the Rotary Poster program or even utilizing Bulletins as directionals to drive traffic to your store, are all great ways to draw in your consumer. The visibility and engagement rate are also great reasons to consider implementing this method in your plan.
Interested in building an Outdoor Advertising campaign that will take your business to the next level? Contact Durden Outdoor Displays, Inc. today and take advantage of the many products and services that we offer by calling 334.792.5056. Call today, FAMOUS tomorrow!