Made You Look! Using Humor in OOH
October 5, 2021
Certain human emotions are universal. Humor is an essential tool that, when used correctly, can take your product, service, or brand further than using a cut and dry approach. A study from the Journal of Marketing found that when looking at the effects of humor in advertising, “humor is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives is well-integrated with those objectives and is viewed as appropriate for the product category.”[/vc_column_text][/vc_column][/vc_row]
There is no better time than now to promote your business. Durden Outdoor Displays, Inc. is eager to help make your next outdoor campaign laughable (in a good way). Check out all of our inventory by clicking HERE or contact a FAMOUS Maker today to learn more about our products and services.