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84 West Still Highest Traffic Count Corridor in Dothan Metro Area

November 3, 2021

When it comes to Out-of-Home (OOH) advertising, location is perhaps one of the most important aspects to look at when deciding on a marketing strategy. In fact, 71% of people consciously look at billboards while driving. Highway 84 West at Ross Clark Circle continues to be one of the busiest intersections in the Wiregrass area. This corridor is the entryway into Dothan, with traffic flowing to and from Geneva and Coffee County as well as Ft. Rucker.

In addition to the transient traffic, Flowers Hospital is also located along Hwy 84 West, with more than 1300 employees. Flowers is the second largest employer in Houston County and a major supporter of the tax base. The Flowers Hospital facility offers inpatient, outpatient, medical, surgical, diagnostic and emergency care for the Dothan community. This medical center is also a major referral center for the Tri-State area of south Alabama, southwest Georgia and northwest Florida.

The Highway 84 West corridor continues to see substantial growth and development. It has always been a premium area that drives traffic in from the surrounding counties. The ongoing road improvements will help accommodate the continued retail growth which will in turn draw in more traffic. Boasting a traffic count of 47,000+ cars daily, this corridor is a key area to focus your advertising dollars on.

Durden Outdoor Displays, Inc. offers several options to reach your target audience, including rotary posters, bulletins and several digital billboards along Hwy 84 West. Two of our premium digital billboards are located at the intersection of Hwy 84 West and Ross Clark Circle. Digital #901 faces the intersection of Ross Clark Circle and targets westbound traffic headed towards Flowers Hospital. Digital #900 targets eastbound traffic headed into Dothan from the surrounding area and faces the Westgate Parkway intersection. Both of these Digital locations are red light reads with high visibility.

If you would like to target the highest traffic count corridor in Houston County, contact a FAMOUSMaker today to learn more. Call today, become FAMOUS tomorrow!