Out-of-Home Advertising in 2022
November 8, 2021
The pandemic has made a permanent shift in consumer behaviors, making it more critical than ever for companies to change how they plan and allocate their media.
Out-of-Home, since its start, has always remained prevalent during our most challenging times in history. This medium offers massive reach and measurable solutions that help businesses connect with their audience. There are a few key elements that all companies should know about OOH to enhance their advertising going into 2022.
OOH and Social Media
Many companies are now integrating OOH with social media to create capturable moments. When the right creative is executed well, the results are effective. In fact, around 38% of adults in the US have visited or posted on a Facebook page after seeing an OOH ad. Twenty-five percent have done the same on Instagram. Out-of-Home is the only traditional medium considered “sharable.” Our in-house creative department works directly with our clients to develop visually captivating campaigns that entice a wide array of people to engage with their billboard advertising.
Digital OOH Should Be Included
Digital Out-of-Home (DOOH) is everything you already know and love about OOH, just brought about in a new way. It offers the reach, scale and creativity that makes a billboard campaign so successful. It also offers companies the opportunity to adapt their ads to real-time to target their ideal audience. Having the flexibility to change your message up quickly and efficiently is important in today’s ever-changing society. This has opened an entirely new opportunity for creative thinking to flourish. With the Durden Digital Network reaching over 1.3 million cars daily across six markets, DOOH is a key component to your marketing campaign.
Reach Your Audience Where They Are
The pandemic has also altered consumers’ typical daily travels. Today consumers are more likely to commute to a new grocery store or a favorite local restaurant which provides new opportunities to reach your target audience. When considering the placement of your billboard campaign, make sure that you are targeting areas that appeal to your overall strategy. Incorporating a mix of posters, bulletins and the Durden Digital Network into your marketing campaign will saturate the market and give you great exposure to ensure that you are reaching your audience.
It is important to start planning your advertising strategy for 2022 now. To get started, contact us today to customize an advertising plan to fit your needs, goals and budget. Call today, become FAMOUS tomorrow!