February 21, 2022

A local Coffee County woman is desperate to find a kidney donor and has a BIG strategy to find a match. Betty Jo, also known as Jody Millette contacted Durden Outdoor to discuss her unique situation. After fighting kidney failure for over six years and realizing that no one in her family is a match,…

December 20, 2021

We want to jazz up our billboard for Christmas. How do we do that?” This was the question posed from a long time client, Tom West Company. The FAMOUS Makers at Durden Outdoor in Dothan, Alabama have utilized mannequins in billboard campaigns for years. “Some people find them creepy, but I have a secret obsession…

November 30, 2021

Out-of-Home advertising can take your campaign to a whole new level. With OOH, you have a massive canvas to work with. However, OOH comes with its own challenges that are vastly different from other advertising mediums. To help you create an effective billboard campaign, check out these design tips that will pave the way for…

November 30, 2021

Whether it's a grand opening, a gala, or an auction, events are a great way to bring your business in front of others. They can help you reach potential customers, gain new business or help celebrate an achievement. However, how do you guarantee people will know about your event? How do you reach a large…

November 8, 2021

The pandemic has made a permanent shift in consumer behaviors, making it more critical than ever for companies to change how they plan and allocate their media. Out-of-Home, since its start, has always remained prevalent during our most challenging times in history. This medium offers massive reach and measurable solutions that help businesses connect with…

November 3, 2021

When it comes to Out-of-Home (OOH) advertising, location is perhaps one of the most important aspects to look at when deciding on a marketing strategy. In fact, 71% of people consciously look at billboards while driving. Highway 84 West at Ross Clark Circle continues to be one of the busiest intersections in the Wiregrass area.…

October 26, 2021

Out-of-Home continues to be the leader in the advertising industry. Billboards are a valuable piece of mass medium. As Digital Billboards continue to rapidly become the popular pick of outdoor advertising, it is important to make sure the Durden Digital Network presents the highest resolution possible for our customers. Digital billboards have a lot to…

October 15, 2021

Dothan's Highway 84 east corridor continues to build high-quality growth and development. With this growth comes increased local and thru traffic. It is no secret that Dothan is home to a huge medical community. Southeast Health is the largest employer in the Circle City and continues to expand their services every day. Highway 84 east…

October 15, 2021

There is no doubt that Social Media and Digital Out-Of-Home (DOOH) is an ideal pairing to create an interactive and engaging multi-channel campaign. Campaigns that use both social and OOH can expect to see an increase in mobile campaign's reach by 316%. DOOH and social media have many similarities, including their dynamic real-time content and…