Late Shoppers Rejoice! We’re Extending Our Holiday Special

The Christmas season is in full swing, with Christmas Day only days away. We are embracing the giving spirit of the season, and extending our 12 week BUY 3 GET ONE DIGITAL BILLBOARD special for all you late shoppers. 2016-christmas-specials To learn more about the Durden Digital Network and current specials, contact our sales department at 334-678-2215 or email us at sales@durdenoutdoor.com.

Billboards Help You Find Your Soul Mate At Dothan Kia

dothan_kia_soul_mates_billboard Love is in the air at Dothan Kia for their Soul Mates Promotion: only $222 per month for 2 Kia Soul cars. We were asked by Dothan Kia to brand their “2 for $222” promotion for the new model year. After some brainstorming magic, the creative team introduced this gem: The Soul Mates. It started with a concept sketch of a His & Her board, introducing them as the Soul Mates. dothan-kia-soul-mates-sketch This concept stayed relatively untouched through the design iterations and approvals, proving that love conquers all, even corporate approvals. Now, the boards are covering major roadways in Dothan, as well as Abbeville and Headland on Hwy 431. The pièce de résistance of this campaign are the back-to-back boards heading north on Hwy 431 in Dothan. Directly inspired by the initial concept sketch, these boards tell the story of how “His” & “Hers” find a perfect match in each other in this great deal. If you would like to become FAMOUS, please give us a call today at 334-678-2215 or you may email us at sales@durdenoutdoor.com.

Shop Local, Shop Headland

headlandchamber_shoplocal_durden_outdoorRhonda Harrison, executive director of the Headland Chamber of Commerce, knows that there is more to the City of Headland than what meets the eye. Mrs. Harrison reached out to Durden Outdoor as Headland was in need of a way to promote community events and new businesses that was affordable and consistent. Although initially hesitant, the board of directors approved to give billboards a try and advertise with Durden Outdoor. After a few strategic conversations, it was determined that our Rotary Poster program was exactly what the Headland Chamber of Commerce needed. Every four weeks, they rotate to a new billboard among a group of approved locations. This allows them to change their message and promotion monthly while keeping a strong presence on Hwy 431 North. Mrs. Harrison credits their billboards with keeping Headland top of mind in a large audience outside of the city limits and by linking Headland into the community of Dothan. She commended the Durden Creative Department stating “they keep our ads simple yet attractive. Durden’s tactics are strategic and beneficial. The relationship that the Headland Chamber of Commerce and Durden Outdoor have built is strong and one that will last.” If you would like to become FAMOUS, please give us a call today at 334-678-2215 or you may email us at sales@durdenoutdoor.com.