Dothan’s Largest Pill Bottle Lands on the Southside

Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

IAMCFCU Utilizes Outdoor Advertising to Boost Membership

Hey Wiregrass! Does your BIG financial institution have you feeling like you simply don’t matter? If you live in Houston, Dale or Coffee County, then IAM Community Federal Credit Union just may be the credit union for you. IAMCFCU has been serving members of the Wiregrass area since 1964. They specialize in everyday needs for financial services such as signature, home, vehicle and farm equipment loans.

Almost two years ago, Durden Outdoor Displays, Inc. was given the opportunity to partner with IAMCFCU to help promote the services they provide. IAM Community Federal Credit Union utilizes several rotary posters allowing them to rotate every 4 weeks through out the Enterprise, Ozark and Daleville Markets. Since they started running billboards, they’ve been reminded by their members of how effective their campaign is. Recently, a new customer came in to one of their branches quoting the slogan from their billboard, “The bigger the credit union, the smaller the customer.” After finding out about the services they provide, the individual became a member. If you are looking for a new financial institution that treats you like family, stop in IAM Community Federal Credit Union to speak with one of their representatives. They are conveniently located in Daleville and Enterprise.

To learn more about increasing your bottom line through out the Wiregrass area, contact one of our FAMOUS Makers today at (334) 678-2215 or sales@durdenoutdoor.com.

Shiver Chiropractic Builds Brand Awareness in Enterprise

Hey Enterprise folks! Does your neck and back pain stop you from doing simple day to day tasks? Our friends at Shiver Chiropractic Clinic, on Lee Street, can help put your pain at ease. Shiver Chiropractic Clinic specializes and can aid in joint, back, neck, head and many more types of pain.

Shiver Chiropractic Clinic partnered with the #FAMOUSMakers at Durden Outdoor Displays, Inc. as they wanted to brand their practice. We launched an outdoor advertising campaign utilizing our Rotary Poster Program in the Enterprise market. Rotary Posters are billboards that rotate an advertiser’s message on different locations in one or more markets every four weeks. This allows the customer to saturate the market and also change their message up monthly if they would like to do so.

Durden Outdoor’s creative department came up with a nice, clean look that includes a welcoming photo of Dr. Shiver. After a few months of circulation through out the Enterprise market, Dr. Shiver isn’t able to go anywhere without being recognized. More importantly, he has seen an increase in business.

If you are ready to take your business to the next level, contact our sales department today at 334-678-2215 or sales@durdenoutdoor.com

Behind the Scenes: “Eye Wear Denney” Billboard Campaign

Team Durden recently partnered up with our longtime friends and client, Denney Vision to create an eye catching billboard campaign. The client wanted something that really stood out and was different from other eye care billboards but to also keep consistency with using the “Eye Wear Denney” campaign that we had been running. Together, we were able to come up with an eye-popping bulletin campaign using high intensity reflective vinyl on the lense of the glasses. The Durden Outdoor creative team designed three different eye catching billboards that were installed in Dothan, AL. Check out our quick video for a Behind the Scenes look at the making of “Eye Wear Denney.”  
If you would like to be FAMOUS in the Wiregrass area, give us a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Billboards Increase Sales for Eufaula Restaurants

Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

There’s a Killer… Deal in Dothan!

There have been shark sightings all across Dothan. Fortunately, they are only here to promote Kia’s “Killer” Deal on the 2017 Niro LX at DOTHAN KIA on the Ross Clark Circle. With summer in the air, and Shark Week only 2 months away, we wanted to channel an icon of cinema that referenced both. Jaws was a force to be reckoned with, just like the Niro LX with its 52 mpg city. We were also able to incorporate a triple board message on Hwy 431 across from Northview High School for this campaign.

The Durden creative team created this concept with headlines like “Killer Deal” & “Killer MPG”. They were great attention grabbing lines, but they really needed a look to drive the message home. Then it came right out and bit us, we needed the perfect image of a great white shark chomping down on a huge surfboard! Everything came together then, the client loved it, and the rest is history. If you need a creative concept to make your business FAMOUS, check out our specials page, give us a ring 334-678-2215 or email at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Escape the Ordinary

Looking for a quick getaway this summer? Escape the ordinary and head on up the road to Phenix City, AL. Experience Whitewater Alabama, home of world-class rafting. Raft down the Chattahoochee River, boasting the longest urban whitewater rafting in the world. The course has been described to be as “wild as Colorado and warm as Costa Rica.” Not quite brave enough to jump into a raft just yet? Warm up your adrenaline with the Blue Heron Adventure Zip Line. Take flight crossing the Chattahoochee River and experience the only dual-zip line that connects two states reaching speeds up to 40 mph.

Durden Outdoor is excited about our new partnership with Whitewater Alabama. Utilizing a mix of rotary posters and a premium bulletin, they are able to target locals as well as vacationers traveling through the Wiregrass. Their rotary posters are strategically placed on high traffic routes including Restaurant Row along Ross Clark Circle, Main Street and Hwy 231 North. Their premium bulletin can be seen on Hwy 231 South, Alabama’s most traveled highway to Florida beaches. Check out all of the many adventures that they have to offer at WhitewaterAlabama.com.

If you would like to become FAMOUS, please contact one of our sales representatives today at (334) 792-5056 or sales@durdenoutdoor.com.

Attorney Credits Billboards for 60% Increase

Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt