Shiver Chiropractic Builds Brand Awareness in Enterprise

Hey Enterprise folks! Does your neck and back pain stop you from doing simple day to day tasks? Our friends at Shiver Chiropractic Clinic, on Lee Street, can help put your pain at ease. Shiver Chiropractic Clinic specializes and can aid in joint, back, neck, head and many more types of pain.

Shiver Chiropractic Clinic partnered with the #FAMOUSMakers at Durden Outdoor Displays, Inc. as they wanted to brand their practice. We launched an outdoor advertising campaign utilizing our Rotary Poster Program in the Enterprise market. Rotary Posters are billboards that rotate an advertiser’s message on different locations in one or more markets every four weeks. This allows the customer to saturate the market and also change their message up monthly if they would like to do so.

Durden Outdoor’s creative department came up with a nice, clean look that includes a welcoming photo of Dr. Shiver. After a few months of circulation through out the Enterprise market, Dr. Shiver isn’t able to go anywhere without being recognized. More importantly, he has seen an increase in business.

If you are ready to take your business to the next level, contact our sales department today at 334-678-2215 or sales@durdenoutdoor.com

Behind the Scenes: “Eye Wear Denney” Billboard Campaign

Team Durden recently partnered up with our longtime friends and client, Denney Vision to create an eye catching billboard campaign. The client wanted something that really stood out and was different from other eye care billboards but to also keep consistency with using the “Eye Wear Denney” campaign that we had been running. Together, we were able to come up with an eye-popping bulletin campaign using high intensity reflective vinyl on the lense of the glasses. The Durden Outdoor creative team designed three different eye catching billboards that were installed in Dothan, AL. Check out our quick video for a Behind the Scenes look at the making of “Eye Wear Denney.”  
If you would like to be FAMOUS in the Wiregrass area, give us a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Billboards Increase Sales for Eufaula Restaurants

Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

There’s a Killer… Deal in Dothan!

There have been shark sightings all across Dothan. Fortunately, they are only here to promote Kia’s “Killer” Deal on the 2017 Niro LX at DOTHAN KIA on the Ross Clark Circle. With summer in the air, and Shark Week only 2 months away, we wanted to channel an icon of cinema that referenced both. Jaws was a force to be reckoned with, just like the Niro LX with its 52 mpg city. We were also able to incorporate a triple board message on Hwy 431 across from Northview High School for this campaign.

The Durden creative team created this concept with headlines like “Killer Deal” & “Killer MPG”. They were great attention grabbing lines, but they really needed a look to drive the message home. Then it came right out and bit us, we needed the perfect image of a great white shark chomping down on a huge surfboard! Everything came together then, the client loved it, and the rest is history. If you need a creative concept to make your business FAMOUS, check out our specials page, give us a ring 334-678-2215 or email at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Escape the Ordinary

Looking for a quick getaway this summer? Escape the ordinary and head on up the road to Phenix City, AL. Experience Whitewater Alabama, home of world-class rafting. Raft down the Chattahoochee River, boasting the longest urban whitewater rafting in the world. The course has been described to be as “wild as Colorado and warm as Costa Rica.” Not quite brave enough to jump into a raft just yet? Warm up your adrenaline with the Blue Heron Adventure Zip Line. Take flight crossing the Chattahoochee River and experience the only dual-zip line that connects two states reaching speeds up to 40 mph.

Durden Outdoor is excited about our new partnership with Whitewater Alabama. Utilizing a mix of rotary posters and a premium bulletin, they are able to target locals as well as vacationers traveling through the Wiregrass. Their rotary posters are strategically placed on high traffic routes including Restaurant Row along Ross Clark Circle, Main Street and Hwy 231 North. Their premium bulletin can be seen on Hwy 231 South, Alabama’s most traveled highway to Florida beaches. Check out all of the many adventures that they have to offer at WhitewaterAlabama.com.

If you would like to become FAMOUS, please contact one of our sales representatives today at (334) 792-5056 or sales@durdenoutdoor.com.

Attorney Credits Billboards for 60% Increase

Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt

Enterprise State Community College featured as Advertiser of the Week

escc-bulletin Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation. Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs. Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year. Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding. “Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations. If you would like to be made FAMOUS like Enterprise State Community College, Contact Us today!

National Peanut Festival Highlighted in Durden’s Hall of Fame

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National Peanut Festival 2012 • November 2nd – November 11th in Dothan, Alabama

Each week Durden Outdoor highlights the valuable service of our advertisers. This week’s ray of fame shines on the National Peanut Festival. Its Peanut Pickin’ Time! The farmers have harvested their peanuts and it is time to celebrate! The 69th annual National Peanut Festival will kick off this Friday, November 2nd at the National Peanut Festival Fairgrounds. The National Peanut Festival partners with Durden Outdoor Displays, Inc. each year to promote the weeklong festival. They utilize 4 Week Rotary Boards and Digital Displays to saturate Dothan and surrounding markets. The simple yet effective creative is eye catching with bright colors to announce the dates of the festival. We were also able to customize Digital ads to promote each day’s events and entertainment. People travel from all over the tri-state area to attend the weeklong festival. This year’s festival will include live performances by the Charlie Daniels Band and Eli Young Band. The popular Sea Lion Splash will be returning and is promising to be a crowd pleaser. Be sure to stop by the Eudora Farms petting zoo and let the kids get an up close glance at chickens, goats, and pigs to name a few. After checking out the agriculture exhibits, hit the Midway which will have rides sure to make you scream! From corndogs to elephant ears there will be plenty of food to enjoy while browsing all the booths and exhibits. Don’t forget to stop by the Winn-Dixie Ag complex to see the Livestock shows and you will not want to miss the Greased Pig & Calf scramble contests on Monday night. While at the NPF you might even get a glimpse of royalty! The Miss & Little Miss National Peanut Festival were held only a few weeks before the festival. Miss National Peanut Festival, Whitney Devane, and Little Miss National Peanut Festival, Emily Turner, will be attending daily events as they are the ambassadors for this year’s event. national-peanutGate and Ride tickets can be purchased in advance at the NPF Fairgrounds. This year they have the MegaPass! It includes (1) admission ticket and (1) Armband that may be used for any one day of the festival. The McDonalds Ride-a-thon advanced package will save you $7 and also contribute to the Ronald McDonald House. Each night there will be discounts on the gate admission price. You can see more details about these discounts on the NPF webpage or facebook. We look forward to seeing everyone out at the 69th annual National Peanut Festival. Remember, if you see a farmer, be sure to shake his hand as they are what it’s all about. If you would like to be made FAMOUS, contact the team at Durden Outdoor.      

Home Mortgage of America | Dothan chosen as Advertiser of the Week

hma-bestof-wiregrass_0Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Home Mortgage of America – Dothan Branch. In an ever-changing market, choosing the right mortgage company to handle your financing is very important.  Located in over 20 cities across 5 states, Home Mortgage of America (HMA) has become a household name. Its sole purpose, since 1978, has been residential mortgage loans. Home Mortgage of America – Dothan was chosen by the public as Dothan Eagle’s Best of the Wiregrass 2012. Their office is located at 3230 Ross Clark Circle, near Verizon Wireless and Tropical Smoothie. They are set apart from other loan offices because everything is done in-house, meaning that the file does not go to the National Office to be checked. Known as the home of the 10-Day closing, Home Mortgage America – Dothan is experience you can trust. After purchasing 500+ spots on 3 digital billboards rotating in the Durden Digital Network, HMA saw an immediate response. The first creative artwork was to celebrate winning the Best of the Wiregrass. The 2nd creative artwork was to communicate the experience in home loans that Home Mortgage America has acquired. With original Durden artwork and an in-house photoshoot, the Durden Creative Team was able to make HMA – Dothan FAMOUS!
“We have gotten a great response from the digital billboard. Thanks so much for you hard work on it. It looks great!” says Gena Johnson, Branch Manager.
There are multiple rotary digital packages available, like HMA’s. Please contact our sales team today to see which package is best for you. We look forward to making you FAMOUS! hma-experience_0