39 Days Until Christmas!

The holiday season snuck up on us and is finally here! While you are making your list and checking it twice, it is the perfect time for businesses to plan their marketing to end 2017 with a bang! Holiday spending is expected to increase this year. With more shopping, means more traffic on the road through out the Wiregrass area. The Durden Digital Network is the perfect way to target shoppers, boasting 29 Digital Billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Placing your ad in high traffic areas, along with a call to action message developed by our award-winning creative department, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering Black Friday Digital packages to help businesses with that last minute push. If your business would like to increase their sales during the holiday season, contact one of our FAMOUS Makers today.

IAMCFCU Utilizes Outdoor Advertising to Boost Membership

Hey Wiregrass! Does your BIG financial institution have you feeling like you simply don’t matter? If you live in Houston, Dale or Coffee County, then IAM Community Federal Credit Union just may be the credit union for you. IAMCFCU has been serving members of the Wiregrass area since 1964. They specialize in everyday needs for financial services such as signature, home, vehicle and farm equipment loans.

Almost two years ago, Durden Outdoor Displays, Inc. was given the opportunity to partner with IAMCFCU to help promote the services they provide. IAM Community Federal Credit Union utilizes several rotary posters allowing them to rotate every 4 weeks through out the Enterprise, Ozark and Daleville Markets. Since they started running billboards, they’ve been reminded by their members of how effective their campaign is. Recently, a new customer came in to one of their branches quoting the slogan from their billboard, “The bigger the credit union, the smaller the customer.” After finding out about the services they provide, the individual became a member. If you are looking for a new financial institution that treats you like family, stop in IAM Community Federal Credit Union to speak with one of their representatives. They are conveniently located in Daleville and Enterprise.

To learn more about increasing your bottom line through out the Wiregrass area, contact one of our FAMOUS Makers today at (334) 678-2215 or sales@durdenoutdoor.com.

Happy Fall Y’all! It’s Time to Be FAMOUS

There is a touch of coolness in the air and the strong smell of peanuts being harvested, while leaves are burning. Friday nights and Saturdays bring the sound of bone crushing football hits and horns blaring as marching bands take the field at halftime. These are all true signs that Fall is finally here and in full swing in south Alabama. The FAMOUS Makers at Durden Outdoor are excited about the final countdown to end out 2017 with a bang and we’re looking forward to what awaits for 2018. To learn how Outdoor Advertising can help increase your sales and to reserve your annual package, please contact us today at sales@durdenoutdoor.com or 334-792-5056.

Spotlight: National Peanut Festival Pageant Billboards

As the days grow shorter, peanuts aren’t the only thing popping up around the Wiregrass! Each year in the days leading up to the National Peanut Festival Pageant, residents see the faces of local pageant queens pop up on billboards seemingly overnight. Since the crowning of the first queen in 1938, the Festival’s pageant has been a huge draw for spectators and participants alike. Contestants are reserved for girls who have won qualified preliminary pageants in peanut producing areas of Alabama, Florida, and Georgia.

We know, small town pride is alive and well and Outdoor Advertising is the ideal medium to give the queens a HUGE shout-out! Durden Outdoor is proud to provide eye-catching creative for these ladies and Pageant Billboard Specials for both posters and digital displays. With our enormous inventory and expansive reach, we give you the ability to make your queen a celebrity in her hometown.

Durden would like to extend a word of Congratulations to the 2017 Miss Peanut winner and runner-ups. In addition, GOOD LUCK to all Little Miss contestants this weekend. Thank you for the opportunity to make you FAMOUS!

The Gout Clinic Gets Instant Attention With Outdoor Advertising

There is a new business in town! Dothan Medical Associates introduced their new business, The Gout Clinic, to the Wiregrass area. Gout is a serious disease that causes pain, swelling, and can potentially have dangerous consequences if left untreated. Thankfully, Dothan now has a clinic set up for treatment and care of those with this ailment.

To brand their new practice, The Gout Clinic asked for advertising assistance from the Famous Makers here at Durden Outdoor Displays, Inc. Our creative team worked from the ground up, building their overall look, including a new logo for the business.

Right out of the gate, The Gout Clinic was receiving calls and setting up appointments, drawn in by their outdoor campaign on the Durden Digital Network. They utilize (3) Digital Billboards that rotate every (4) weeks through out the Dothan market. This allows The Gout Clinic to saturate the market and target different areas of the city each month. When asked how their campaign was going for them they said it was “really bringing in the phone calls!” If you are in need of treatment for Gout, set up an appointment at TheGoutClinic.com.

If you would like to promote your specials through out the Durden Digital Network and reach over a million cars daily, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Shiver Chiropractic Builds Brand Awareness in Enterprise

Hey Enterprise folks! Does your neck and back pain stop you from doing simple day to day tasks? Our friends at Shiver Chiropractic Clinic, on Lee Street, can help put your pain at ease. Shiver Chiropractic Clinic specializes and can aid in joint, back, neck, head and many more types of pain.

Shiver Chiropractic Clinic partnered with the #FAMOUSMakers at Durden Outdoor Displays, Inc. as they wanted to brand their practice. We launched an outdoor advertising campaign utilizing our Rotary Poster Program in the Enterprise market. Rotary Posters are billboards that rotate an advertiser’s message on different locations in one or more markets every four weeks. This allows the customer to saturate the market and also change their message up monthly if they would like to do so.

Durden Outdoor’s creative department came up with a nice, clean look that includes a welcoming photo of Dr. Shiver. After a few months of circulation through out the Enterprise market, Dr. Shiver isn’t able to go anywhere without being recognized. More importantly, he has seen an increase in business.

If you are ready to take your business to the next level, contact our sales department today at 334-678-2215 or sales@durdenoutdoor.com

Durden Expands Digital Billboard Network in Troy, AL

In 2016, Durden Outdoor Displays, Inc. built its first Digital Display in Troy, AL located at the intersection of Hwy 231 and Hwy 167. This intersection boasts the highest traffic count in the City of Troy. To keep up with the growing demand to target the highest retail area, Durden is excited to announce the launch of our second Digital Display in the Troy Market. The new Digital Billboard is located on Hwy 231 just north of George Wallace Drive targeting northbound traffic. This Digital Display also targets both entrances to the new Publix Shopping Center as well as traffic headed to Troy University and downtown Troy.

Durden is excited about the growth of Troy and the economic impact it is making on southeast Alabama. The addition of the second Digital Display will give clients the opportunity to rotate between the two Digitals every (4) weeks, giving them circulation through out the market. This is the 29th Digital Billboard in the Durden Digital Network which also covers Dothan, Enterprise, Ozark and Eufaula, AL. If you would like to reach the highest traffic area in Troy, give one of our FAMOUS Maker’s a call today at (334) 678-2215 or you may email us at sales@durdenoutdoor.com.

 

Who is Your 5 Star Ninja?

HI-YAAAH! Durden Outdoor Displays, Inc. and Bryan Pharmacy have teamed up again to roundhouse kick bland billboards to the curb. We are constantly looking to push the outdoor advertising envelope and Bryan Pharmacy is always more than willing to join in. For their new campaign, we agreed on an action-packed series of digital creative, rotary posters and 3-D bulletins that convey the ninja-like skills of the Bryan Pharmacy team. These guys karate-chop wait times, beat big-chain prices and offer 5 star ninja customer service. Durden Outdoor’s creative team had a blast building an entire campaign revolving around the concept of stealthy little pharmacy ninjas. However, these ideas and sketches would never be able to get off of the ground (literally) without the Durden production team. These guys are 3-D geniuses and never back down from a challenge. Even a 12 foot ninja-star sized challenge! From concept, to rough drafts, to 3-D building logistics, this campaign is further proof that all departments at Durden Outdoor are utilized to breathe life into the outdoor landscape and provide eye-catching marketing solutions for our clients.
If you would like to be FAMOUS in the Wiregrass area, contact one of our #FAMOUSMakers today at 334-792-5056 or sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Behind the Scenes: “Eye Wear Denney” Billboard Campaign

Team Durden recently partnered up with our longtime friends and client, Denney Vision to create an eye catching billboard campaign. The client wanted something that really stood out and was different from other eye care billboards but to also keep consistency with using the “Eye Wear Denney” campaign that we had been running. Together, we were able to come up with an eye-popping bulletin campaign using high intensity reflective vinyl on the lense of the glasses. The Durden Outdoor creative team designed three different eye catching billboards that were installed in Dothan, AL. Check out our quick video for a Behind the Scenes look at the making of “Eye Wear Denney.”  
If you would like to be FAMOUS in the Wiregrass area, give us a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.