The Gout Clinic Gets Instant Attention With Outdoor Advertising

There is a new business in town! Dothan Medical Associates introduced their new business, The Gout Clinic, to the Wiregrass area. Gout is a serious disease that causes pain, swelling, and can potentially have dangerous consequences if left untreated. Thankfully, Dothan now has a clinic set up for treatment and care of those with this ailment.

To brand their new practice, The Gout Clinic asked for advertising assistance from the Famous Makers here at Durden Outdoor Displays, Inc. Our creative team worked from the ground up, building their overall look, including a new logo for the business.

Right out of the gate, The Gout Clinic was receiving calls and setting up appointments, drawn in by their outdoor campaign on the Durden Digital Network. They utilize (3) Digital Billboards that rotate every (4) weeks through out the Dothan market. This allows The Gout Clinic to saturate the market and target different areas of the city each month. When asked how their campaign was going for them they said it was “really bringing in the phone calls!” If you are in need of treatment for Gout, set up an appointment at TheGoutClinic.com.

If you would like to promote your specials through out the Durden Digital Network and reach over a million cars daily, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Shiver Chiropractic Builds Brand Awareness in Enterprise

Hey Enterprise folks! Does your neck and back pain stop you from doing simple day to day tasks? Our friends at Shiver Chiropractic Clinic, on Lee Street, can help put your pain at ease. Shiver Chiropractic Clinic specializes and can aid in joint, back, neck, head and many more types of pain.

Shiver Chiropractic Clinic partnered with the #FAMOUSMakers at Durden Outdoor Displays, Inc. as they wanted to brand their practice. We launched an outdoor advertising campaign utilizing our Rotary Poster Program in the Enterprise market. Rotary Posters are billboards that rotate an advertiser’s message on different locations in one or more markets every four weeks. This allows the customer to saturate the market and also change their message up monthly if they would like to do so.

Durden Outdoor’s creative department came up with a nice, clean look that includes a welcoming photo of Dr. Shiver. After a few months of circulation through out the Enterprise market, Dr. Shiver isn’t able to go anywhere without being recognized. More importantly, he has seen an increase in business.

If you are ready to take your business to the next level, contact our sales department today at 334-678-2215 or sales@durdenoutdoor.com

Durden Expands Digital Billboard Network in Troy, AL

In 2016, Durden Outdoor Displays, Inc. built its first Digital Display in Troy, AL located at the intersection of Hwy 231 and Hwy 167. This intersection boasts the highest traffic count in the City of Troy. To keep up with the growing demand to target the highest retail area, Durden is excited to announce the launch of our second Digital Display in the Troy Market. The new Digital Billboard is located on Hwy 231 just north of George Wallace Drive targeting northbound traffic. This Digital Display also targets both entrances to the new Publix Shopping Center as well as traffic headed to Troy University and downtown Troy.

Durden is excited about the growth of Troy and the economic impact it is making on southeast Alabama. The addition of the second Digital Display will give clients the opportunity to rotate between the two Digitals every (4) weeks, giving them circulation through out the market. This is the 29th Digital Billboard in the Durden Digital Network which also covers Dothan, Enterprise, Ozark and Eufaula, AL. If you would like to reach the highest traffic area in Troy, give one of our FAMOUS Maker’s a call today at (334) 678-2215 or you may email us at sales@durdenoutdoor.com.

 

Who is Your 5 Star Ninja?

HI-YAAAH! Durden Outdoor Displays, Inc. and Bryan Pharmacy have teamed up again to roundhouse kick bland billboards to the curb. We are constantly looking to push the outdoor advertising envelope and Bryan Pharmacy is always more than willing to join in. For their new campaign, we agreed on an action-packed series of digital creative, rotary posters and 3-D bulletins that convey the ninja-like skills of the Bryan Pharmacy team. These guys karate-chop wait times, beat big-chain prices and offer 5 star ninja customer service. Durden Outdoor’s creative team had a blast building an entire campaign revolving around the concept of stealthy little pharmacy ninjas. However, these ideas and sketches would never be able to get off of the ground (literally) without the Durden production team. These guys are 3-D geniuses and never back down from a challenge. Even a 12 foot ninja-star sized challenge! From concept, to rough drafts, to 3-D building logistics, this campaign is further proof that all departments at Durden Outdoor are utilized to breathe life into the outdoor landscape and provide eye-catching marketing solutions for our clients.
If you would like to be FAMOUS in the Wiregrass area, contact one of our #FAMOUSMakers today at 334-792-5056 or sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Behind the Scenes: “Eye Wear Denney” Billboard Campaign

Team Durden recently partnered up with our longtime friends and client, Denney Vision to create an eye catching billboard campaign. The client wanted something that really stood out and was different from other eye care billboards but to also keep consistency with using the “Eye Wear Denney” campaign that we had been running. Together, we were able to come up with an eye-popping bulletin campaign using high intensity reflective vinyl on the lense of the glasses. The Durden Outdoor creative team designed three different eye catching billboards that were installed in Dothan, AL. Check out our quick video for a Behind the Scenes look at the making of “Eye Wear Denney.”  
If you would like to be FAMOUS in the Wiregrass area, give us a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Behind the Scenes: 3D Billboards

Clients are always looking for the best way to stand out from the crowd. Take a look behind the curtain to see how we bring a new dimension to billboard design.

As with all of our billboards, it all starts with an idea. Our creative department is more than happy to sketch out a design with any 3D embellishments the clients want or their muses inspire. Fortunately, this is followed by a meeting between the creative team and the production team, who help bring these wild concepts back down to Earth. They confirm if the embellishments are feasible to build, follow construction codes for outdoor advertising, and with discussions, with the sales team as well, find the budget for the build to fit with the client’s needs. Once the discussions are finished, the real magic begins.

Our production team is highly talented and capable of producing almost all of our 3D embellishments in house. After the plans for the embellishment are approved, and the supplies gathered, the team gets to work. With their supplies and skills at hand our team can create great objects from a giant nail or saw blade, to a functioning car door. Depending on the complexity of the project and the supplies and testing needed, the embellishment can take anywhere from 2 days to 2 weeks.

When you are driving through Southeast Alabama and see a mind-blowing 3D billboard from Durden Outdoor, think of the production team behind the scenes. They do great work building these creative visions.

Collecting Materials For Embellishment

Cutting Out Materials & Vinyl

Placing Embellishment & Testing Angles

3D Chain Embellishment

Rituals Salon & Day Spa Sees 40% Increase with Outdoor

Hey Wiregrass area! Looking for rest and relaxation this summer? Enter euphoria while taking advantage of some of the services at Rituals Salon and Day Spa. With convenient locations in Dothan on Westgate Parkway and Enterprise in the Westgate Shopping Center, your day at the spa is a few short minutes away. The services at Rituals Salon and Day Spa include full body massage, haircut and style, facials, manicures, pedicures and spray tan to name a few.

Durden Outdoor Displays, Inc. has had the opportunity to help promote one of the Wiregrass areas oldest, independently owned salon and day spa. Rituals utilized a directional bulletin as an on-premise sign as well as three digital billboards that rotate between the Dothan and Enterprise markets. Rituals Salon and Day Spa takes advantage of the Durden Digital Network by often changing their artwork which allows them to promote different services, products and current specials that they may have running. The staff contributes a 40% increase in business year over year to their outdoor advertising campaign.

If you would like to promote your specials through the Durden Digital Network and reach over a million cars daily, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Billboards Increase Sales for Eufaula Restaurants

Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.