Piggly Wiggly is a grocery store chain stretching across many states in the Heart of America. The Piggly Wiggly grocery store chains were designed to have a community feel. The founder of Piggly Wiggly was a true innovator by being the first to offer a grocery store where customers walk in a pick out the items they want rather than having the attendant pull the items from a list. More information and history about Piggly Wiggly can be found on their website.
The Dothan, Alabama Piggly Wiggly stores have been working to educate local consumers on a few key points about their stores.
- Best meat prices in Dothan, Alabama
- Fresh produce with many items to choose from
- Where to the store is located
- The Friendliest Service of any Dothan grocery store.
- Establish the Piggly Wiggly brand in Dothan.
The Piggly Wiggly billboard project for the Dothan based stores was approached with these things in mind. You will notice the billboard sign is a directional board pointing people to the location. The billboard location was hand picked by the client because of the new Publix grocery stores opening in Dothan, Alabama. The Piggly Wiggly billboard sign is located on the corner of 231 North and Ross Clark Circle in the parking lot of Richie B’s Pizza. The location is a prime location in Dothan with a very high daily traffic count.
The Piggly Wiggly billboard also states the key information the client wanted people in the Dothan area to know. Piggly Wiggly has the best meat prices in Dothan. The billboard also effectively conveys the Piggly Wiggly brand both through the “Pig” and the Piggly Wiggly text. The Pig was made large on the billboard utilizing “extensions” to draw attention to the billboard. Extensions are key areas of the design which extend beyond the billboard. Extensions are very effect in drawing attention to the billboard and more importantly to the client advertising. Extensions can be designed to any shape to suite the needs of the client.
The Freshest Produce and Friendliest Service copy was added on as secondary copy with the primary focus remaining on the Best Meat Prices in Dothan. This was done to keep the billboard from being too confusing to read as people pass by in their vehicles.
Not only did the Durden Kreative Team design an effective billboard we also took the image one step further. We designed 3 foot by 4 foot full color printed coroplast signs to tie not only the Piggly Wiggly brand to the location, but the Best Meat Prices in Dothan as well. Once new or existing customers see the billboard sign they will also see the new parking lot signs as they visit the Piggly Wiggly location. The parking lot signs will be mounted to light pole in the parking lot. This form of marketing is to further establish the Piggly Wiggly brand and help improve customer recall at a later date.
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