Archive for year: 2019
This national advertising campaign launched in March 2019 and includes billboards, print, digital, broadcast and in-store signage. For the bulletins, Brunner incorporated 2-dimensional pop outs of the beavers to give it a more realistic feel. The Team at Durden Outdoor loves working with clients and agencies to showcase award-winning creative through outdoor. If you are interested in becoming FAMOUS in the Wiregrass and would like more information on how we can include a 2-D pop out in your outdoor, give us a call today at 334-792-5056 or drop us a line at email@example.com. And remember, if it doesn’t have the yella tag, you don’t want it.
Our Place Diner selected a bulletin just north of their restaurant to encourage people to stop by and to promote their burger that was voted “Bama’s Best Burger 2018” by the Alabama Cattleman’s Association. They have had such great response from the billboard that they are looking to add an additional billboard just south of the restaurant in the near future.
If you would like to become FAMOUS in the Wiregrass and would like more information, contact us today at firstname.lastname@example.org or 334-792-5056.
As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.
According to a recent Nielsen study, billboards boast some pretty admirable stats:
Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”
They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!