Out-of-Home Advertising During COVID-19

In early 2020, at the start of the COVID-19 pandemic, there was a drop in Out-of-Home visibility due to the Safer at Home order and social distancing. Now that we are well over a year into the pandemic, people are getting back on the roads and back to a new “normal” lifestyle. Because of this, billboards were, and still are, an important aspect of your marketing campaign. With more people resuming travel, Durden Outdoor has also seen an increase in COVID-19 messaging, encouraging people to get vaccinated and save lives.       There are several rumors circulating such as “The vaccine causes fertility issues” and “I don’t need the vaccine, I’ve already had COVID.” In order to squash these myths and educate the public, city and state officials are running billboard campaigns that push customers to websites where up-to-date information can be found. The hope is by educating the public, more and more people will get vaccinated, save lives and we can return to normal sooner rather than later. Currently, anyone in the state of Alabama that is 16 or older is eligible to receive the vaccine. The City of Dothan’s “Love Dothan” campaign ran a series of “Myth” ads utilizing the Durden Digital Network. The campaign features various myths about the COVID-19 vaccine with a website address to get more information about FAQ’s and registering for the vaccine. The Alabama Department of Public Health also ran a digital Out-of-Home campaign, each featuring a simple but encouraging message about getting vaccinated along with a website to find out more information.       In a time when most people are getting back to being out and about, and therefore are regularly exposed to Out-of-Home advertising, billboards are a critical part of COVID-19 messaging. Social media is so flooded with information about the virus that it’s hard to determine what’s fact and what’s not. For more information on getting the COVID-19 vaccine in the state of Alabama, click HERE. Do you have an important message to share? Are you looking to increase your brand’s awareness throughout the Wiregrass area? Durden Outdoor Displays, Inc. has been making clients FAMOUS for over 53 years. Check out our services and products by clicking HERE. Contact a FAMOUS Maker today to see how we can increase your bottom line at 334.792.5056.

The Key to a Successful Digital Billboard Campaign

Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective.

Although it is very similar to a traditional billboard, there are a few key factors to keep in mind when designing a digital billboard. The Durden Digital Network reaches over 1.3 million cars daily across six markets. With that many impressions, your design is key to running a successful campaign. We have put together some of the best practices we use here at Durden Outdoor Displays, Inc. when creating digital ads.

Simplicity is Key

Creating an effective digital billboard design starts with readability. The best designs are of no use if they are not legible from a distance. Legibility should be the first priority to create a successful design. The average driver has approximately 6-7 seconds to view a billboard. It is crucial to have a simple design that fully tells your brand’s story and also drives the consumer to your business.

Be Bold

Using bold fonts makes the message easier to read from the road. Big, bold lettering helps drivers comprehend your message quickly and retain information for later.

Tell A Story

While the saying “a picture is worth a thousand words” may be cliché, it does ring true. Images help make an emotional connection to those who view it. We suggest adapting the idea that less is more and using an image to convey the message that won’t fit into words.

Stay Consistent

To communicate your message more effectively, you must hone in on one key element that will stick with the audience. You only have, on average, about 4 seconds to gain their attention. It’s best not to stack your ad with multiple messages at once but rather a single message to draw in your potential customer. In addition, you should keep your message concise and consistent throughout all mediums that you are using.

Image is Everything

Picking the right images for your message is highly important. We recommend keeping the visual elements to a minimum and avoid making the design busy or crowded. A single image or graphic with bold wording will allow your consumer to absorb the information being presented to them easily.

Digital Capabilities

A great way to reach a consumer is making your advertisement relevant. With digital billboards, this is easy to achieve. Digital advertising allows clients to plan in a shorter time frame with quick turnaround times. It gives your business the flexibility to change your design up with the season and even promote daily specials if desired. Flexibility is key in an ever changing environment.

By implementing these best practices with your digital billboard campaign, your business will be set up for success. Are you interested in the Durden Digital Network to gain more exposure? Check out our inventory by clicking HERE. Contact a FAMOUS Maker today to learn more about our products and services by calling (334) 792-5056.

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