Here Comes Santa Claus, Here Comes Santa Claus…..on a 50 ft. billboard!

December 20, 2021

We want to jazz up our billboard for Christmas. How do we do that?” This was the question posed from a long time client, Tom West Company. The FAMOUS Makers at Durden Outdoor in Dothan, Alabama have utilized mannequins in billboard campaigns for years. “Some people find them creepy, but I have a secret obsession with mannequins,” says Bill Durden with a sneaky grin. “Over the years we have used mannequins on billboards as a dancing “MC Hammer” look-alike, father and son fishing in a real canoe, a man perpetrating a painter on a billboard, and now St. Nick, himself. The original idea was to have Tom West Company incorporate a Santa mannequin into their social media through a series of posts. The client, a large local realtor in town, could have created a video series with the president telling the rest of his agents, “we have to help 30 homebuyers find homes before Christmas this year. To do this, I am going to personally sit on our billboards catwalk in a Santa suit from now through Christmas day to remind everybody we’re here to help them.” The idea for the second video was to have him in the grocery store with his Santa sack buying food and water that he would need for the 25 days sitting up on a billboard. The final video would highlight the president of Tom West Company wearing a Santa suit while getting hoisted up in a boom truck like he was really going to affix himself to this billboard for 30days. In this case, we were not good enough salesmen to convince our client to do this…..even though he totally has the outgoing personality to pull it off and it would be a hit. We just wanted to share this idea with the world because as a creative, sometimes you just want to see a great idea executed. If you would like to implement a big idea or are looking for your next creative billboard campaign, we are your team! With over 1000+ billboards to choose from, Durden Outdoor has a full-service creative department to strategize, create and execute your vision.If you are interested in becoming famous in the Wiregrass, contact one of our creative sales specialists today.