Why Rotary Posters Should Be Part of Your 2026 Marketing Plan

December 1, 2025

As you start mapping out your 2026 marketing strategy, one key question should guide your planning: How can my business stay visible, flexible, and cost-effective all year long? That’s where rotary posters come in — a tried-and-true Out-of-Home (OOH) format that continues to deliver real results for local and regional advertisers.

What Are Rotary Posters?
Rotary posters are 10’5” x 22’8” billboards strategically placed throughout multiple markets. Unlike static long-term bulletins, rotary posters rotate locations every 8 weeks, keeping your message fresh and your reach broad. This rotation helps your brand stay in front of new audiences and different traffic patterns — a powerful way to increase brand awareness without increasing your budget.

Why Rotary Posters Work

Expanded Reach: With multiple locations throughout our nine county coverage area, your campaign travels the market — reaching new customers every month.
Budget-Friendly: Rotary posters are one of the most cost-efficient ways to maintain continuous visibility.
Flexible Scheduling: Run short-term promotions or year-long brand awareness campaigns — it’s completely customizable to your goals.
Market Coverage: Whether you’re targeting Dothan, Enterprise, Ozark, Troy, or beyond, rotary posters help your brand make an impact in every corner of the Wiregrass.

How to Incorporate Rotary Posters Into Your 2026 Plan

Pair With Digital: Combine rotary posters with the Durden Digital Network for the perfect mix of consistency and immediacy.
Use for Seasonal Campaigns: Rotate creative by season — spring sales, summer events, or holiday promotions — without losing your visibility.
Tell a Bigger Story: Use multiple designs across rotations to showcase different products, services, or messages that build your brand story over time.

Become FAMOUS in 2026
As audiences continue to spend more time on the road and less time scrolling, Out-of-Home advertising remains one of the most trusted and effective ways to stay top of mind. Rotary posters offer the perfect blend of exposure, flexibility, and value to keep your message moving all year long.

Let Durden Outdoor help you become FAMOUS in the Wiregrass with a 2026 marketing plan built to move — just like your customers. Contact us today to learn more!