Restaurants and Out-of Home Advertising

May 20, 2021

Imagine you are driving around when hunger strikes. Oh yes -- it’s lunch time. You then drive by a billboard promoting a nearby restaurant and now you just have to have it. This is the advantage of Out-of-Home (OOH) advertising. For restaurants, this marketing tactic has been proven to drive traffic. In fact, 65% of…

Out-of-Home Advertising During COVID-19

May 10, 2021

In early 2020, at the start of the COVID-19 pandemic, there was a drop in Out-of-Home visibility due to the Safer at Home order and social distancing. Now that we are well over a year into the pandemic, people are getting back on the roads and back to a new “normal” lifestyle. Because of this,…

The Key to a Successful Digital Billboard Campaign

May 4, 2021

Billboards continue to be a massive part of modern-day advertising for many businesses. They are a great tool to help optimize the connections being made for new potential customers daily. Digital Out-of-Home has made the advertising industry more cost-efficient and effective. Although it is very similar to a traditional billboard, there are a few key…

2021 is the Year of Digital

April 22, 2021

This year, digital advertising is a top choice for brands looking for outdoor advertising options. There are several unique benefits of utilizing digital billboards in your marketing campaign. With over 30 locations in the Durden Digital Network, Durden Outdoor Displays, Inc. can help you create an impactful outdoor campaign that will set you apart from…

CAMPAIGN SPOTLIGHT: Man on Billboard Waving and A 19 Foot 3D Pillow…. WHAAAAAT???

March 4, 2021

https://www.youtube.com/watch?v=lJLabaufA2w We at Durden had the pleasure of working with Jeffery Douglas or as many folks know him, Mr. Mattress. He had seen some of our other more outlandish outdoor campaigns. Some utilized light-catchers, some LED light strips, and one even had a truck door that opened and closed! That's outdoor advertising! Nowhere else can…

The Ultimate Famous Maker Passes

February 6, 2021

The Out-of-Home industry grieves the loss of one of their own. Frankie Stone, Sales Director of Durden Outdoor Displays, Inc., died Thursday, February 4, 2021 due to complications from COVID-19. Frankie began his career as a FAMOUSMaker in 1988 at the ripe young age of 19. He started out on the panel crew at minimum…

Express Employment

September 4, 2020

When Express Employment Professionals wanted to spread the word about their job openings, they came to us. They offer a host of different employment opportunities. If you're in the Wiregrass Area, look 'em up. Express chose to use a mix of digital and posters throughout our markets to promote various job openings.    

Complete Hearing

August 15, 2020

Have you heard? Kristy and Patrick Walding are providing you modern hearing care at Complete Hearing. While Complete Hearing is new to Dothan, many folks already know Kristy Walding. She's served the Wiregrass Area for over 15 years. Her experience in client and hearing instrument care is second to none. Kristy and Patrick came to Durden Outdoor Displays in need of a campaign.…

Digestive Health: If 2020 Were a Drink

August 6, 2020

This year has been unlike any other. Most would agree that it has not had a great taste to it. Here' hoping that taste doesn't linger. Digestive Health Services (DHS) was looking for a new summer campaign. Something that would speak to our general disdain for 2020. Never ones to shy away from humor, DHS…