Fortis College Increases Enrollment with Billboard Campaign

fortis As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
  • HVAC-R Program
  • Medical Assisting
  • Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!  

Music Festival Coming to Dothan

toadlick music festivalTOADLICK MUSIC FESTIVAL is a 3-day outdoor country music festival held at the National Peanut Festival Fairgrounds in Dothan, Alabama on the 22nd, 23rd, and 24th of March 2012. TOADLICK will feature some of the biggest names in Country Music performing on two stages throughout three fun-filled days and nights. General admission tickets are available for purchase online at Trace Adkins, Sara Evans, Dierks Bentley, Billy Currington, and Montgomery Gentry are just a few of the fifteen acts that will be performing on the two amphitheater stages. Not only is there music but there is camping…Camping spaces (full hook-up, partial hook-up, and primitive) will allow you to enjoy the complete TOADLICK experience.

Durden Outdoor is grateful to have had a first hand experience in helping this great event in coming to Dothan, Alabama. They are utilizing all three of the Durden advertising products: Rotary Poster, Bulletins, and our Digital Network. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation. Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events (like TOADLICK Music Festival). Digital billboards are the billboards playing an on a large LED display.  The display shows one specific ad for roughly 8 seconds before rotating to the next advertisement.  The advertisements can be featured for both long term brand building marketing campaigns, and short “pulse advertising” to make a direct advertisement to promote an social event, sale, grand opening, or other event. Different ads can be displayed depending on many variables such as time of the day, month, weather, and more. TOADLICK will surely be FAMOUS before its all over. If you would like to be FAMOUS contact us today and become a part of the Durden Advertising Family.

Durden Traffic Cameras in Dothan

traffic camera symbol Whats happening on the Digital Billboards right now? Check out our Traffic Cameras and see! While Durden Outdoors has had traffic cameras for quite some time, the City of Dothan is debating whether or not to install  cameras at the city’s busiest and most dangerous intersections. Some think it would reduce violations and, as a result, injuries and deaths caused by traffic crashes. Until then… you can check out our cameras here at

Storms Effecting Alabama and Surrounding states

Last night Alabama was forever changed by a horrific tornado and severe thunderstorms that devastated our beautiful state. Watching the videos, seeing the pictures, and reading stories of families effected by the storms in northern Alabama will forever change us all.  Many people lost their lives leaving behind grieving mothers, fathers, daughters, sons, friends, husbands, wives, and so on.  Our prayers go out to all those who survived the storm and to those who lost their lives.  God Bless.

Digital Lighthouse in Eufaula, AL

Digital Billboards are rapidly becoming the go to platform in outdoor advertising.  The first thought is digital billboards attract attention because they are bright displays rotating static image content to draw your eye to the display.  Digital Billboards have much more to offer with the ability to change out your message as often as needed.  No printing is required  when compared to traditional billboards which keeps production costs at a minimum.  Conditional media also adds the ability to effectively reach potential customers.  Conditional media means different ads can be placed for morning traffic and evening traffic as well changing via RSS feeds from the internet. For more info on this please contact us.

Some features of Digital Billboards

  • No production charges
  • Multiple Designs
  • Conditional Media
  • Day Part Messages
  • Blitz Marketing
  • Durden Digital Network covering multiple market areas


Durden Outdoor Displays is growing with the addition a NEW Digital Lighthouse Display in Eufaula, Alabama. The NEW Digital Lighthouse is an industry first tri-sided display combining a unique structure with a state of the art digital billboard.  Eufaula is a growing area where the Durden Outdoor team hand picked the location for this new display.  Traffic counts are up in Eufaula generating a perfect opportunity for local businesses to capture market share from those passing through the area as well as locals. Digital billboards are the perfect for building awareness for upcoming sales, events, community functions, and more.

US Highway 431 passing through Eufaula proved to be the perfect location for this new digital billboard.  It is located at the corner of Hwy 431 N and Clayton Hwy (northbound).  The display not only gains the attention of those driving by the location, but the traffic light at the interception provides a captured audience sitting waiting for the traffic lights to cycle. The traffic count on Hwy 431 through Eufaula is 35,540 plus per day which equals roughly 13 MILLION cars per year. The display is in close proximity to some of the following businesses and communities in Eufaula, Alabama:

  • New Super Wal-mart
  • Chevron
  • Local restaurants
  • Hi Residential Area
  • Eufaula Industrial Park (Hummingbird Corporation, American Buildings)
  • Wallace Community College – Eufaula Campus
  • Billy Lawerence GMC
  • MiCasa Mexican Restaurant
  • Lake Eufaula
Contact Durden Outdoor Displays today for more information and to get special rates to advertise on this beautiful display.  You can visit out Rates and Information page for more info. View Durden Digital Map in a larger map [nggallery id=11]


Dothan Magazine Ad

Dothan Magazine can be found in most convenient stores as well as many other locations around Dothan, Alabama and surrounding towns.  If you have not picked up a copy of Dothan Magazine we encourage you to check it out.  One of the first things you will notice it is a high quality publication.  The second thing you will notice it is actually about Dothan, it’s citizens, and attractions in the area. Durden Outdoor has a full page ad in the magazine featuring some of our billboards on Ross Clark Circle near Hooters, Long Horn Steakhouse, TGI Fridays, Sam’s Club, and Chick Fil A.  if you pick up a copy of Dothan Magazine be sure to look for the Durden Outdoor ad and have your smart phone ready to scan the QR Code on the page. Be sure to contact us if you have any questions  or need help advertising your business.  Give Durden Outdoor a chance to make you FAMOUS.

Fort Rucker Main Gate Digital Billboard

Durden Outdoor Displays has been resolute in its mission to establish creative marketing opportunities for companies who wish to target the southeast Alabama market. In April 2011 Durden Outdoor will be adding to it’s Digital Network with the FIRST digital billboard at the main Fort Rucker gate. The new digital billboard will have a patriotic theme honoring those who put their lives in harm’s way to protect and serve our great country. The new digital billboard will be the 13th in the Durden Digital Network which reaches 600,000+ cars per day throughout the network. The Durden Digital Network allows our clients the ability to have up to date messages and the ability to rotate around the market area if needed. Brand building and making companies FAMOUS is our business. Fort Rucker as many of you already know impacts heavily on the local economy in southeast Alabama. Those who are stationed at Fort Rucker as well as those who work on the base purchase goods and services from Daleville, Enterprise, Ozark, Dothan, Andalusia, and more. For newly stationed soldiers and family, many are not familiar with stores, restaurants, and services offered in the surrounding area. The Durden Digital Billboard at the main Fort Rucker gate offers an exclusive opportunity to build brand identity with those stationed at Fort Rucker by reaching them first. Contact our experienced marketing staff for more details and to learn ways your company can utilize this opportunity. Be sure call soon the space on the new digital billboard is limited and will be reserved on a first come first serve basis. For more information on the Durden Digital Network and pricing please CLICK HERE.

Now Hiring…. Administrative Assistant

The Durden Team is growing!

Durden Outdoor Displays located in Dothan, Alabama is seeking the perfect person to fill an immediate opening for a Full Time Administrative Assistant.

The ideal candidate will be one who offers these skills:

  • On Time
  • Self-Motivated
  • Detail Oriented
  • Great organizational, customer service and computer skills.
  • Be dependable
  • Be a team player
  • Must be able to multitask

Application Instructions:

Interested applicants bring your resume and/or fill out application in person Monday through Thursday 7am – 5:30pm at 5500 US Hwy 431n, Dothan, AL. Or EMAIL resume to

Vegetation Control Maintance

Vegetation Control Services are provided at all Durden Billboard locations.  The Durden Outdoor crew works continuously to make sure no trees or other vegetation are blocking your billboard. This service is provided as part of the Durden package.  We believe that a well maintained site will help keep focus on the advertisement and not on the surrounding vegetation.

Be sure to contact the Durden Outdoor staff if you have any questions or concerns.

Dothan Magazine and Durden Outdoor

If you found this article you more than likely scanned the QR Code we placed in the Dothan Magazine.  The Durden staff would like to thank you for taking the time to visit our website.  Durden Outdoor offers billboards in 8 different counties in southeast Alabama to help make your business FAMOUS.

Simply stated… Durden Outdoor is in the FAMOUS business.  We work very hard to build effective outdoor marketing campaigns to make our clients FAMOUS, and get people connected to their goods or services.  Marketing can be expensive if you do not have a clear plan for your campaign.  Durden Outdoor can help create a plan based on your needs and goals.

Be sure to contact us for more information and to see what Durden Outdoor can to to improve your business and gain market share. We can send someone out to your place of business to learn more about what your business offers and show you ways Durden Outdoor Can help make your business FAMOUS.