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No Ad Skipping Here

Have you ever opened your web browser only to be bombarded with an instant barrage of ads? Pop-ups, videos, and surveys all fighting for your attention trying to drive traffic to their website. Chances are it’s a daily occurrence and chances are even better that only a small percentage of these ads are memorable to us as an audience. Forbes digital marketing experts estimate the average American sees or hears 4,000-10,000 ads per day.

As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.

According to a recent Nielsen study, billboards boast some pretty admirable stats:



Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”

They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!

Attorney Credits Billboards for 60% Increase

Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt

Things & Wings Best Wings in Dothan

Each week, Durden Outdoor Displays highlights the valuable services of our advertisers. The advertiser of this week is Things & Wings Restaurant. Things & Wings celebrate their 20th anniversary this year, and once again staked their claim as having the BEST WINGS OF THE WIREGRASS in The Dothan Eagle’s 2012 contest. With 35 sauce choices for wings, they are sure to have your favorite as well. Things & Wings have been a local favorite for years. Their claim to fame is not just for fabulous chicken wings; their NOBO’s (boneless wings), chicken fingers, chef salads, burgers and sandwiches receive rave reviews as well. And don’t forget their renowned Reuben with fresh sliced corn beef which is sure to be a crowd pleaser. Whether you are dining for lunch or dinner, Things & Wings offer a family friendly environment, great customer service and a menu filled with delicious choices you will love. Located in Dothan on Hwy 84 West, South Oates Street, Westgate Pkwy and in Enterprise on Hwy 84 just east of the Boll Weevil Circle, make Things and Wings your next restaurant choice! ThingsNWings-20th-anniversaryTo celebrate their 20-year milestone and Best of the Wiregrass award, Things & Wings used Durden’s 4-Week Rotary Posters to accomplish great reach among the community, and to capture drive-by traffic. With a targeted location schedule and strong creative, this campaign has captured attention throughout the Dothan and Enterprise Market.
“Being an area restaurant chain for 20 years, we have always believed Durden Outdoor Displays gives us the most local advertising exposure for our dollar.” – Wade Ingram, Owner
If you are interested in becoming FAMOUS, like Things & Wings, please contact us today!

Truancy/Violence Against Teachers Campaign launched

truancyHenry & Houston County Schools joined together with the District Attorney’s office to launch a campaign against Truancy and Violence against Teachers. Doug Valeska along with Tim Wilder (Dothan City Superintendent), Tim Pitchford(Houston County Superintendent),  and Lisa Knowles (Henry County Superintendent),  reached out to Durden Outdoor Displays when it came time to put this campaign into action. Twenty (20) Poster Billboards across Houston & Henry County will be covered with the multiple designs created by the Durden Art Department for this joint campaign. Not only did Durden Outdoor showcase this campaign with their billboards, but they also helped with creating the 25,000 rip cards that were sent home with students to explain the truancy law. These brochures/rip cards include a perforated edge to tear off, requiring a parent or guardian signature to indicate they have read and understood the law. All tear-offs should be returned to the school.
 “We just want to send a message. Our number one interest is the children,” Valeska said. “Our job is to work with the children and keep them in school.”
Skip School, Deal with the DA. Truancy is any unexcused absence, tardy or leaving school without permission. A parent or guardian can face criminal charges if the child is not properly attending school. The student can face court-ordered probation, electronic monitoring, curfews and extensive counseling. Truancy complaints can be filed on a student between the ages of 7 and 17 if they have at least seven absences.
Hit a Teacher, Go to Jail. Valeska’s Campaign for Violence against Teachers is posted along with the Truancy Billboards. If you physically punch/hit your teacher or principal you could be subject to jail time. Durden Outdoor was very happy to help promote this important message to the parents and students of Houston and Henry County. If you have a message you would like to publicize please contact the Sales Department for further information on our outdoor billboards and other media.

ALABAMA Votes, Candidates Use Durden Billboards

March 13, 2012 is the congressional primary election. Who are you voting for? Eleven running candidates voted for Durden when they decided how to promote their campaign. We had the privilege of doing Eight Rotary Poster designs throughout the area, a bulletin in Dale County, & two digital billboards on our Durden Digital Network, which has 16 locations! Let’s meet the candidates who voted for us… Stuart K. Smith is an Ozark Attorney and Republican Candidate for the office of Circuit Judge, Place 1, within the 33rd Judicial Circuit, which serves Dale and Geneva Counties. Mr. Smith helped his campaign by using Durden’s Rotary posters. For past 6 years, Bill Filmore has been Chief Assistant District Attorney for Dale/Geneva Counties. Filmore handles the prosecution of major felony jury trials (usually sexual assaults and murder). Attorney Filmore also chose to promote his campaign with Durden’s Rotary Posters in Dale & Geneva counties. Ron Snell believes his qualifications and experiences, especially having taught in every Geneva County school cluster, make him the best candidate to advance all Geneva County schools as the Geneva County Superintendent. Mr. Snell chose to use rotary posters along with his other campaign elements. Fred Hamic seeks re-election to Geneva County Commission chairman/probate judge. Hamic says that in his first term he helped to get Geneva County on firm financial footing, and that the county currently owes nothing against its $10 million debt limit. He came to Durden for his outdoor advertising of his re-election campaign. Rotary Posters in Geneva County display his artwork created by our Art Department. Starla Mathews has served the citizens of Houston County as Revenue Commissioner for the past twelve years. It is this experience that leads her to seek the office of probate judge in Houston County, Alabama. Starla chose to promote her campaign on Durden’s Digital Network. Durden has a total of 17 locations when it comes to advertising digitally. Patrick Davenport believes it is important to have an attorney as Probate Judge. He graduated from UAB with a bachelor’s degree in history and received his law degree from Cumberland School of law at Samford University. Davenport said his opportunity to serve as special probate judge in the absence of Houston County Probate Judge Luke Cooley has given him a unique qualification to hold the office. Mike Stell’s mission is  to bring Barbour Counties Probate Judge’s office into the 21 Century. Snell wants to stop the long lines and make the office more “Customer Service Friendly.” Mr. Stell is promoting his campaign with Durden’s Rotary Poster in Barbour County. Steve Blair has operated a law firm for 25 years and served as Coffee County district judge for eight years. He was a 12th Judicial Circuit judge for two years and Enterprise’s municipal judge for the past six years. Mr. Blair is using Durden’s Digital Network in Enterprise to help promote his campaign to be Coffee County Probate Judge. Sharon Ard Michalic has 26 years working with Dale County. Her work experience began with the Tax Assessor and Tax Collector Offices before transferring to the Probate Office in 1994. She has had the privilege of working for two past probate judges. Now she is running for Probate Judge herself, and utilized Durden’s Rotary Poster to help her attain that spot. Woodrow (Woody) Hilboldt said his long work history in community-based business and his degree in business administration would be invaluable resources in carrying out the probate judge’s duties, which include maintaining vital public records, protecting public resources, and additional administrative duties associated with the “business” side of the office. He chose Durden to help promote his campaign with our Print Rotary Posters. Gerald Harden has served the citizens of Dale County politically for over 30 years and wishes to continue to do so. Harden believes he has the experience and the leadership capability in order to continue to make Dale County a better place today and for future generations. He is utilizing Durden’s Print Posters to campaign for his election into the Dale County Commission Chairperson Office. New Leadership and New Ideas for the Future of Barbour County is Jason Tyre’s 2012 Campaign Slogan. Over the last sixteen years, Jason has worked diligently through the Court System to provide alternative programs for substance abuse offenders to make them more productive citizens. He chose the Eufaula Digital Light House to further his campaign through outdoor media and advertising. Area businessman and community leader, Mark Blankenship announced his candidacy for Chairman of the Dale County Commission. Blankenship said he wants to put his experience, work ethic, and aggressive leadership to work for Dale County. Blankenship, a licensed residential contractor and developer, currently serves as President pro-tem of the Ozark City Council, serves as a member of the Ozark Technology board, and serves on the CB&T bank board of directors.  Mr. Blankenship chose to promote his campaign with a Durden Bulletin In Dale County. We thank all of our candidates for supporting us and allowing us to help promote you campaign this election.  With a marketing network of 1000 plus billboard, poster, and full color digital displays — your message was effectively promoted with Durden Outdoor. election_0 Commission Chairman Gerald Harden – Dale County Mark Blankenship – Dale County Circuit Judge Bill Filmore – Dale & Geneva County Stuart K Smith – Dale & Geneva County Probate Judge Fred Hamic – Geneva County Mike Stell – Barbour County Steve Blair – Coffee County Sharon Ard Michalic – Dale County Woody Hilboldt – Dale County Starla Mathews – Houston County Patrick Davenport  – Houston County Superintendent Ron Snell – Geneva County Circuit Clerk Jason Tyre – Barbour County

Outdoor Advertising Leads to Client Increase for an Enterprise Health Clinic

hillside-family-practiceHillside Family Practice, one of Durden Outdoors more recent clients, has seen a  significant increase in their patient numbers since using a combination of Rotary Poster Billboards along with our Enterprise Digital Network.
“From August to November our numbers have increased. The majority of our new patients say they have seen the billboards with ‘Walk-ins Welcome’ and ‘Tired of waiting?” says Teresa with Hillside Family Practice of Enterprise.
HFP started from the ground up with our Durden Creative Team designing their outdoor look. The art department put in many hours designing not only a campaign but Hillsides Current Logo. Dr. David Ryan was concerned with making sure the Enterprise drivers would know that it was a health clinic, they took walk-ins, and were quick to get you into see them. After many meetings and creative visions an outdoor campaign was settled on.
“Most patients expressed they were tired of waiting to see their doctor somewhere else, and the billboard prompted them to switch to Dr. Ryan,” indicates Teresa
This campaign was a great success for Dr Ryan, Hillside Family Practice, and the Durden Outdoor Team. We pride ourselves in serving our client in the best way possible. We are glad that we can continue with some form of the current message for Dr Ryan since it’s been working. Hillside is open Monday through Friday from 8:30am-5:00pm (closed for lunch 12-1pm). They accept all insurances except Tricare Prime and Medicaid Patient 1st. You can reach them at 334-475-2067 or visit them on 1008 Boll Weevil Circle Suite B, Enterprise, Alabama. If you are interested in trying an outdoor campaign with Durden Outdoor please contact us at (334) 792-5056 or sales@durdenoutdoor.com. We would love to being making you FAMOUS with our Digital Network, Bulletin Billboards, & Rotary Posters.

Fortis College Increases Enrollment with Billboard Campaign

fortis As a leading Medical career training school in Alabama, Fortis College sought out a way to inform the locals of their programs in Electrical Trades. HVAC- R Trades, Medical Assisting, Medical Office Administration, and Pharmacy Technology. In 2009, Fortis College began marketing their programs through Durden Outdoor Displays. First, Fortis started using Durden’s four week rotary billboards promoting Medical Assisting and Pharmacy Technician Programs.
“98% of people that come in because of billboards enroll and start. We were highly surprised at this statistic! The dact that we can have several different messages rotate every month is great for us,” says Patrick Donivan, Fortis College School Director.
Since then, Fortis College in Dothan, Alabama has simultaneously used Durdens directional billboards, Durden digital billboard network, and four week rotary billboards. They have seen a significant increase in their enrollment of the following programs:
  • HVAC-R Program
  • Medical Assisting
  • Pharmacy Tech
Fortis College has been working closely with our Creative Team and has been utilizing their award winning in-house design services. The Fortis Campaign has stayed clean and consistent because of the Creative Departments desire to make a cohesive statement for the client.
“In Jan 2012, Fortis will be adding CDL Training — and a RN Program will be forming later on down the road,” says Ben Cole, Admissions Director.
Durden will be able to help promote these newest aditions to the Fortis Family with the help of our large selection of print posters & bulletin billboard spaces. Durden’s Digital Network , alone, has 13 Displays in 3 Cities (Dothan, Enterprise, Eufaula) that reaches over 600,000 cars daily. If you would like to see your company grow, like Fortis has, please contact one of our sales reps today. They will be able to get you on the right track when it comes to outdoor advertising & we can start making you FAMOUS!  

Yes We Can… Advertise

yeswecan

Yes We Can Dothan's Advertising Campaign

“Yes We Can! Dothan” is a community driven group working toward helping make better schools for a better Dothan. They want to help our community realize how important our public school system is to our city. Also, they want people to know about the many good things which have happened in Dothan City Schools. They are excited to partner with Durden Outdoor to share the good news about Dothan City Schools. YWCD uses a combination of Durden’s Rotary Posters and Digital Billboards to spread the word about what great things that are happening with our schools. The initial phase with their advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Yes We Can-Dothan received a new billboard location every 4 Weeks and really nailed down there brand by sticking with the same design for 3 months. Now on their fourth month they are starting to showcase a different design each month. By using a total of 2 billboards per month they were able to capture a large section of the Dothan market. Yes we can Dothan also rotates among our digital boards each month. They are on Justice Park – a tri-sided digital billboard display– and 84 RHR, a digital display located at the busy intersection of Main Street and Ross Clark Circle. They also appear on 84LHR & 231S, and then swap to the Westgate Parkway & Ross Clark Circle Digital Billboards. If you would like to speak with one of our marketing professionals about getting your campaign started, please contact us today.  We will be happy to assist with any questions or concerns you may have. If you would like more information about Yes We Can and their educational  movement, please visit their web site at www.yeswecandothan.com.

On the Road Again

roadmartRoad Mart has been serving the Wiregrass since 1974. They are a family owned tire and automotive service center serving Troy, Ozark, Dothan, Enterprise, and Marianna. Road Mart offers multiple brands of tires and sizes, such as: Akuret Akuret-Commercial Akuret-Industrial BF Goodrich Bridgestone Bridgestone-Commercial Dayton Del-Nat-LG Del-Nat-Trailer Firestone Firestone-Commercial Firestone-Farm Fuzion   Galaxy-Industrial Goodyear Long March-Commercial Maxxis Michelin Michelin-Commercial Nexen Primewell Primex Sumitomo Toyo Toyo-Commercial Road Mart is currently advertising with us using rotary posters and bulletins to show off their multiple locations. Rotary Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments. If you would like to make your company FAMOUS, we are the right billboard company for you. Durden Outdoor Displays has been designing awesome billboards for Wiregrass business owners since 1968. Contact us today to start making your business famous.

Hardee’s Tailgate Tenders for Football Season

 hardees-chicken-tenders

College football season should start with great tailgating and great food. Hardee’s is gearing up for football season with their Tailgate Tenders. These are going to be great for tailgating during the first games starting this weekend (09-02-11)!  Troy will be at Clemson, you can see the game at 3:30 on ESPN3.com.  Auburn (No. 23) is in Utah playing Utah State at 12:00 pm (ET). Alabama(No. 2) is starting at home against Kent state. You can also find that football game online at ESPN3.com. Like Hardee’s, other Dothan businesses can benefit from advertising for seasonal events. Presenting seasonal promotional gifts can be most effective as compared to sticking to same idea. Sports Bars, Grocery Stores, and package stores are just a few businesses that  would greatly benefit in trying this type of advertising. If you would like more information on advertising seasonally with Durden and out 4 Week Rotary program be sure to contact our experienced marketing professionals for details.