As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.
According to a recent Nielsen study, billboards boast some pretty admirable stats:
Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”
They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!
Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.
If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.
Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at firstname.lastname@example.org.
- Brackin Wholesale
- Eye Center South
- Holiday Inn Express
- Harvest Church
“Thanks for your hard work and you are very good at what you do…I never saw the banner that way in my mind…excellent work” –Bud Ford, Meteorologist/Radio Personality— Laura Wildzunas, a Rucker Blvd. Elementary Teacher, and Lori Snell, a Enterprise High School Teacher, have done a great job this year teaching the young minds of Enterprise, Alabama. Enterprise City Schools wanted to congratulate its excellent school system by having their 2012 Elementary and Secondary Teachers of the Year on the Durden Enterpirse Digital Network.
“You nailed it!!!!!!!!!!!!!!” Rick Rainer, Director of Operations at Enterprise City Schools— Billy Lawrence Chevrolet-Buick, Inc. is having a NASCAR give away contest. You can test drive your way to a 2012 NASCAR Weekend! The contest is from January 23, 2012 – February 12, 2012. The NASCAR Weekend includes 3 days & 2 Nights in a hotel and tickets to the NASCAR Weekend Event of your choosing. Once they notified us of their event, the design department quickly got to work on the artwork for the Eufuala Lighthouse Digital (Seen Below).
“The ad looks fantastic! You all did a great job!” Brooke Givens, Billy Lawrence General Manager— Codwell Bankers Lisa & Kathy wanted to change their digtial message on our Enterprise Digital Network. The art department and creative team went to work to get their new vision up and running asap. Any time you see a “Home for Sale” sign you can call your Realtors, Lissa Fenner & Kathy Kinspell, and they will help you purchase it even if it is a different realty company handling the home.
“Thank you for getting those up and running so quickly! We are already getting comments on how great they are and the typical “why didn’t I think of that?” Lisa Fenner, Realtor, ABR, Military Market Specialist, Coldwell Banker Prestige Homes & Real Estate, Inc