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Digestive Health: If 2020 Were a Drink

This year has been unlike any other. Most would agree that it has not had a great taste to it. Here’ hoping that taste doesn’t linger.
Digestive Health Services (DHS) was looking for a new summer campaign. Something that would speak to our general disdain for 2020. Never ones to shy away from humor, DHS decided to turn this lemon of a year into lemon aid, err Colon Prep.
The idea was first presented by DHS and our creative team took it and created two ads with a cohesive theme. That theme being alcohol advertisements. If we’re going to speak about 2020 as a cocktail (or mocktail), why not mix it up and pay homage to the classics in look and feel.
These two ads have been running in both the Durden Digital Network and Poster Rotary System. So, go on, drink ’em in. Got another suggestion for 2020’s drink of the year? Let us know in the comments.
  If you are interested in becoming FAMOUS in the Wiregrass area contact us today at 334-792-5056 or sales@durdenoutdoor.com.        

Over 1000 Faces, Only 1 Click Away!

Over 1000 Faces. Only 1 Click Away! Our 1000+ billboards are now showing their beautiful faces on durdenoutdoor.com! Check out our BillboardsPosters, and Digital Network to see all the famous-making opportunities.

Behind the scenes, our team has been updating our site to include an easy to navigate interactive map complete with pictures and street view. This includes all of our billboards in the Alabama and Florida markets in following counties: Houston, Geneva, Henry, Dale, Coffee, Pike, Geneva, Bullock, Barbour & Jackson. Once you’ve chosen your location(s) request a quote with one simple click of a button.

The Gulf Coast Jam Blitz IS BACK!!! Buy a Blitz, Get 2 Tix!

JULY and AUGUST rank as two of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Tim McGraw, Jason Aldean, Kid Rock and many more! Your ads must be booked and pick any 6 consecutive days by August 31st for your ad to run on 5, 8 or 11 digital billboards in any of our 6 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 30 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL, Enterprise, AL, Troy, AL, and Marianna, FL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

Beavers Heist a Five-Star Billboard in Dothan, AL

It’s not everyday that you see a team of beavers trying to steal the show, but in Dothan, AL it is. The FAMOUSMakers are excited to partner with Brunner, an innovative advertising agency, to bring to life Great Southern Wood’s new “Woodland’s Most Wanted” campaign. Great Southern Wood, located in Abbeville, AL, has always been a staple and known nationally for their YellaWood brand pressure treated pine. The new advertising campaign is an extension of their 2018 “Five-Star Backyards” campaign, which inspires DIYers to build their dream backyard. “Through the use of non-traditional YellaWood fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood brand products,” said Chief Marketing officer James Riley. “It’s a fun and engaging way to encourage homeowners to create their own Five-Star Backyard and to demand pressure treated pine with the little Yella Tag.”

This national advertising campaign launched in March 2019 and includes billboards, print, digital, broadcast and in-store signage. For the bulletins, Brunner incorporated 2-dimensional pop outs of the beavers to give it a more realistic feel. The Team at Durden Outdoor loves working with clients and agencies to showcase award-winning creative through outdoor. If you are interested in becoming FAMOUS in the Wiregrass and would like more information on how we can include a 2-D pop out in your outdoor, give us a call today at 334-792-5056 or drop us a line at sales@durdenoutdoor.com. And remember, if it doesn’t have the yella tag, you don’t want it.

No Ad Skipping Here

Have you ever opened your web browser only to be bombarded with an instant barrage of ads? Pop-ups, videos, and surveys all fighting for your attention trying to drive traffic to their website. Chances are it’s a daily occurrence and chances are even better that only a small percentage of these ads are memorable to us as an audience. Forbes digital marketing experts estimate the average American sees or hears 4,000-10,000 ads per day.

As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.

According to a recent Nielsen study, billboards boast some pretty admirable stats:



Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”

They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!

When Two Billboards Are Better Than One

The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Durden Outdoor Wins National “Best Of Show” Award

The FAMOUS Makers recently won big at the Independent Billboard Operators Conference in Jacksonville, FL. Durden Outdoor Displays, Inc. brought home Best of Show for the Tabor Pest Control Digital Campaign, adding another National Award to the FAMOUS Makers shelf. We are humbled and honored to have received this award. We sincerely appreciate our clients who allow us to think outside of the box and push the #FAMOUSMaker button. IBOUSA brings together hundreds of billboard operators twice a year from around the United States to gain professional development in the ever-changing industry of Outdoor Advertising. They host the annual Indie Awards at the Spring Conference, sponsored by Camel City Posters. The Indie Awards is open to all Independent Billboard Companies from around the country. Check out the video below to see our award-winning work:

Dothan’s Largest Pill Bottle Lands on the Southside

Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Dothan’s Most Traveled Intersection Gets a Digital Upgrade

After over 10 years of FAMOUS Making, Durden Outdoor Displays, Inc. recently upgraded one of its first Digital Displays located at the highest traffic intersection in Dothan, AL. The former double-sided Digital Billboard originally resided at Krispy Kreme facing the Ross Clark Circle and Westgate Parkway, catching east and westbound traffic. We decided that it was finally time to retire this beauty, relocate across the street and increase its size.

As you drive along West Main Street passing Friend Bank, you will now see a large, NEW 10′ x 36′ double-sided Digital Billboard. This Display still targets east and westbound traffic but offers a clearer visibility as well as a longer read for traffic. The weekly traffic count through this highly popular intersection has a total of 379,470+ cars. We are extremely grateful for our customers who have also been just as excited about this upgrade as we are.

To be FAMOUS on this prestigious Digital Billboard, contact one of our sales reps today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.