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Hear Ye! Hear Ye! Sir Bryan’s Pharmacy Is Your Health Defender In Enterprise!

Sometimes to find a something new and fresh you have to look to the past. Bryan Pharmacy was ready for a campaign overhaul after their Award-Winning Ninja Campaign. We knew they wanted something epic, and nothing quite compares to the legendary tales of knights fighting monsters and saving the everyday folk. From this spark of idea came, Sir Bryan the Defender of your Health.   After the initial concept came together and our client gave their support, we were able to expand upon the idea. The knights of old defended the greatest treasures as well, none greater than the legendary Holy Grail, a symbol of purity and an icon of greatness. Bryan Pharmacy is not only a defender but a pinnacle of health care. Also, the imagery of a grail as a mortar and pestle goes hand-in-hand.   After we established the Holy Grail as a major symbol in the campaign we also circled back to the image of knight, valiantly fighting against disease, discomfort, and the high prices and wait times of big chains. We wanted the owner, Brett Bryan, to be introduced as Sir Bryan, with an illustrated portrait of him as the Health Defender. We also found we could include a sword that would stand below the billboard on the billboard’s pole. Another message that Bryan Pharmacy prides themselves in, is their competitive prices against the big chains. To fit the medieval fantasy theme, we placed the big chains as a monster to be slain by your local pharmacy defenders. Altogether, this project was a great exploration of how local businesses can become larger than life and stand strong against the onslaught of big chains and outside influence. Bryan Pharmacy has been in business since 2003, but they continue a tradition of fighting against sickness that has only grown over the centuries. Find out more about Bryan Pharmacy at their website https://www.bryanpharmacy.com/ Not only has this campaign been a great success for Bryan Pharmacy, but it has continued the legacy of ADDY wins for Durden Outdoor. This campaign was a GOLD ADDY winner as well as the 2018 JUDGE’S CHOICE winner.

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Durden Outdoor Installs Alabama’s Largest 3D Nose

The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers.  We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across.  While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO:  https://youtu.be/GD9ocJnELrM bryanpharmeditedpic Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama.  Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden.  “This client is always willing to push the envelope with their creative as they know it works.”  The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
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Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL.  Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.

“A Pleasant Surprise for Enterprise” Beautiful Billboard Promotes Downtown Boutique

serendipitybulletin Serendipity means a pleasant surprise or the luck of finding something you weren’t looking for. Serendipity by Kei Boutique means finding that one piece of clothing you weren’t even looking for, but is just the perfect thing to make your wardrobe. When Serendipity by Kei contacted Durden Outdoor to make them famous, we were beyond ecstatic to help promote their eclectic selection. We started with a conversation with Serendipity by Kei’s owner, Keisha, about her vision for her boutique, as well as their advertising goals. This was a very enlightening and inspiring step, as her energy was highly contagious and got our creative team motivated to design the best board we could. We then started brainstorming and sketching concept art, which we would send over to Keisha to discuss and review; this honed in and refined the message, as well as the design. After the concept was approved, we were able to set up a wonderful photo shoot with our photographer partner Mark Broadway, and Serendipity’s delightful model, Mary Holland. A fashion shoot like this one was great to be a part of, as we were open to have fun and show off all the great items Serendipity by Kei has to offer. Keisha’s passion for her store, her customers, her fashion, and her vision were major inspirations for our design. She worked with us every step of the way, sharing her wisdom about her store and her excitement about our concepts, designs, and final product. Keisha put her feelings about the final design best in our last conversation, with an excited “Whoopie!” To find out more about Serendipity by Kei, check out their Facebook Page.  If you would like to be made FAMOUS, contact our sales department at sales@durdenoutdoor.com or call 334-792-5056 to speak with one of our creative image consultants.

Attorney Credits Billboards for 60% Increase

Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt

GOD SPEAKS BILLBOARDS SHOW UP ON DURDEN DIGITAL NETWORK

Interruption………….. An interruption is typically viewed as an unwelcome pause on progress. However, last week Durden Outdoor launched a Digital Campaign directed at doing just that. In light of months of societal unrest, we felt as if the Wiregrass needed an interruption. These “Signs from God” serve as a ray of hope designed to focus hurried, rush-hour thoughts on God in a creative and thought provoking way. The #FAMOUS MAKERS decided the best platform for this message was the Durden Digital Network. It is the largest digital billboard network in Southeast Alabama with 28+ boards. These boards reach over ONE MILLION+ cars daily in Dothan, Ozark, Enterprise, Eufaula, and Troy. Durden’s “Signs from God” campaign is specifically designed to serve as a positive interruption from the daily commute through entertaining and inspiring content. FinalCollage  

DIGITAL BILLBOARD NETWORK IN ENTERPRISE, AL

Enterprise Alabama Digtial Network Enterprise-DigtialNetwork_MapDigital Billboards have brought Out-of-Home advertising to a whole new level. Digital technology allows you to display multiple messages. Plus, with messages that are easily changed, you can display different ads on specific days as well as at different times of the day, making your message not only relevant but timely. With the latest eye-catching LED technology and multiple locations, Durden Outdoor is proud to introduce our NEW DIGITAL NETWORK to the Enterprise area. With seven different locations, more than 180,000 vehicles passing them daily and the ability to rotate to different locations every four weeks, the Durden Digital Network is the only network of it’s kind in the Enterprise Market. The Displays in the Enterprise Digital Family are listed below:
  • Ft Rucker – located at the Enterprise/Fort Rucker Gate, this display catches traffic heading west on Rucker BLVD. More than 16,000 vehicles pass this location daily and they are coming from the military base of Fort Rucker which has one of the highest hourly-rate wages in the state.
  • Cube – “The Cube” is located on the corner of Hwy 84 and the Enterprise Bypass (Boll Weevil Circle). It has a captured audience at this intersection and sees more than 42,000 cars a day pass by!!! People traveling to Dothan from Enterprise and back are likely to see this highly visible display.
  • Hwy 27S RHR – Hwy 27 South is part of a two-sided display located at the Publix shopping center in Enterprise. With more than 38,000 vehicles passing by here daily, your message is sure to be seen when you’re on either side of this prime location.
  • Hwy 27N LHR – Hwy 27 North is the other side of the two-sided display located at the Publix shopping center in Enterprise. Again, with more than 38,000 vehicles passing by here daily, your message is sure to be seen when you’re on either side of this prime location. This side catches anyone heading towards Mellow Mushroom, Lowes and Highway 167 to Troy.
  • *NEW* Hwy 167 S – Hwy 167 South is one of our newest family members and sits on the corner of Hwy 167 and the Boll Weevil Circle, located near ESCC. Nearly 16,000 cars daily pass by this location and that number is sure to increase with the growth going on on that side of town.
  • *NEW*  Hwy 167 N – Hwy 167 North is also one of our newest additions to the Enterprise Digital family. Located on the Boll Weevil Circle and Hwy 167 North across from Lowes, this location is perfect for targeting traffic headed to Troy and the high school.
  • *NEW*  HWY 27S – This location is the third of three new locations Durden Outdoor has added to the Enterprise Digital Network. Located at the intersection of Boll Weevil Circle and Hwy 27 on the Southwest side of town, this display has a traffic count of more than 10,000 vehicles daily. With the growth that is occurring on this side of town, this location is soon to be a prime spot for your message to be seen.
Durden Outdoor Displays is the only electronic, Outdoor-sign vendor able to accommodate an audience in the Wiregrass area with a network of unavoidable LED billboards – with many new electronic LED billboards going live in the coming months! Our current Network covering the Wiregrass consists of more than 20 digital billboards scattered throughout Dothan, Enterprise, Ozark and Eufaula and offers local advertisers multiple opportunities to get their brands up in lights!

Durden recognized by Enterprise Aviation Expo

Durden Outdoor received this beauty over the weekend. 
" A FAMOUS Thank You" from the City of Enterprise and E'prise Aviation Expo - 2013

” A FAMOUS Thank You” from the City of Enterprise and E’prise Aviation Expo – 2013

We were recognized by the 2013 Enterprise Aviation Expo. The 5th Annual Enterprise Aviation Expo highlighted war-birds from the Southeast, as well as diverse aircraft’s found in the Wiregrass Area. It educated the public on the Enterprise Municipal Airport, honored our War Veterans, displayed aircraft’s from World War II though present day and entertained with aerobatics. 
 
We are always proud to partner with all the cities in our coverage area. 

Extra Large Jason Aldean Teaser | Answer Billboard gets huge response for a local Wrangler retailer

Jason Aldean TEASER_ANSWER Billboard The power of one billboard can be huge if the message is right.  Durden Outdoor teamed up with local Wrangler retailer THE BARN for this awesome TEASER | ANSWER board. THE GOAL:  The client wanted to let locals & through traffic know that they are the BOOT & JEAN Capital of Alabama. THE IDEA:   Build a 25 foot tall cowboy (in jeans) and put him on a billboard smack dab in the center of Dothan, AL. THE SIZZLE:  The 2013 TOADLICK Music Festival was approaching April 11,12,13 and THE BARN was a sponsor of the event.  We spoke to the festival promoters and they had tried to book country music star JASON ALDEAN because of popular demand, but were unable to book him for their 2013 event.  So, how cool would it be if THE BARN could bring him to town? J THE TEASER:  We put up a billboard for 4 weeks that simply said “JASON ALDEAN IS COMING HERE.” THE ANSWER:  Our production team designed, built and installed a 25’ tall JASON ALDEAN on a low height billboard located on a major through fair (Hwy 231) in Dothan, AL with 38,000+ cars per day. THE RESULT:  Huge Local Response & PR for our client. NEXT QUESTION:  How can TEAM DURDEN make your next campaign FAMOUS? Jason Aldean has set the stage in country music. The singer has sold more than 7 million records and went double platinum with his 2010 album “My Kinda Party.” The recent release of his new album Night Train has everyone buzzing. His first single from this album, “Take a Little Ride,” has hit a three week streak at No. 1. You can read more about him on his website www.jasonaldean.com. The Barn, a local business, has been providing western and casual clothing to the surrounding area for more than 30 years. They carry top brands of clothes, shoes, boots, hats, and accessories for the entire family. With Jason Aldean being the face of Wrangler jeans, The Barn decided they wanted to be a part of all the hype. The Kreative team at Durden designed a campaign to market their products successfully. The Durden rotary poster, displayed for a couple of weeks, next to Conestoga Steak House on HWY 231 N, kept the Wiregrass pondering and curious about the artist’s where-abouts. Through social media motorists have been trying to find the answers. Will Jason Aldean come to Toadlick? The Durden team knows what he is up to. Stay tuned!