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Ever Seen a Pink Bug at a Restaurant? We Hope So!

In most cases, a bug and a restaurant do not go together. In fact, while dining out, the last thing that you would want to see is a bug….except when you are at Our Place Diner! Over the years, Our Place Diner has become a Dale County landmark. Located on Hwy 231 in Ozark, AL, the restaurant boasts an actual Volkswagen Beetle (Bug) sticking out of the ground. With oversized portions, a large menu variety and a shrimp po’ boy that won’t wait, you’ll find Our Place Diner overflowing with southern charm. Their friendly staff is always ready and willing to wait on you.

Our Place Diner selected a bulletin just north of their restaurant to encourage people to stop by and to promote their burger that was voted “Bama’s Best Burger 2018”  by the Alabama Cattleman’s Association. They have had such great response from the billboard that they are looking to add an additional billboard just south of the restaurant in the near future.

If you would like to become FAMOUS in the Wiregrass and would like more information, contact us today at sales@durdenoutdoor.com or 334-792-5056.

What is Your FAMOUS Maker Story?

We value our loyal customers and appreciate the opportunity to make your business FAMOUS in the Wiregrass. We are looking for a few good folks to tell us their “FAMOUS MAKER” story. Whether our billboards increased your bottom line by 200% or you just really enjoy working with your sales rep or our creative department, we want to hear from YOU! We believe your enthusiasm and personal story will encourage others that still may be skeptical, to try Outdoor. Contact your sales rep today to give your testimonial. As a thank you, your name will automatically be entered into a drawing to win a weekend getaway and tickets to SandJam on the beautiful beaches of Panama City Beach.

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

GOD SPEAKS BILLBOARDS SHOW UP ON DURDEN DIGITAL NETWORK

Interruption………….. An interruption is typically viewed as an unwelcome pause on progress. However, last week Durden Outdoor launched a Digital Campaign directed at doing just that. In light of months of societal unrest, we felt as if the Wiregrass needed an interruption. These “Signs from God” serve as a ray of hope designed to focus hurried, rush-hour thoughts on God in a creative and thought provoking way. The #FAMOUS MAKERS decided the best platform for this message was the Durden Digital Network. It is the largest digital billboard network in Southeast Alabama with 28+ boards. These boards reach over ONE MILLION+ cars daily in Dothan, Ozark, Enterprise, Eufaula, and Troy. Durden’s “Signs from God” campaign is specifically designed to serve as a positive interruption from the daily commute through entertaining and inspiring content. FinalCollage  

DIGITAL BILLBOARD NETWORK IN ENTERPRISE, AL

Enterprise Alabama Digtial Network Enterprise-DigtialNetwork_MapDigital Billboards have brought Out-of-Home advertising to a whole new level. Digital technology allows you to display multiple messages. Plus, with messages that are easily changed, you can display different ads on specific days as well as at different times of the day, making your message not only relevant but timely. With the latest eye-catching LED technology and multiple locations, Durden Outdoor is proud to introduce our NEW DIGITAL NETWORK to the Enterprise area. With seven different locations, more than 180,000 vehicles passing them daily and the ability to rotate to different locations every four weeks, the Durden Digital Network is the only network of it’s kind in the Enterprise Market. The Displays in the Enterprise Digital Family are listed below:
  • Ft Rucker – located at the Enterprise/Fort Rucker Gate, this display catches traffic heading west on Rucker BLVD. More than 16,000 vehicles pass this location daily and they are coming from the military base of Fort Rucker which has one of the highest hourly-rate wages in the state.
  • Cube – “The Cube” is located on the corner of Hwy 84 and the Enterprise Bypass (Boll Weevil Circle). It has a captured audience at this intersection and sees more than 42,000 cars a day pass by!!! People traveling to Dothan from Enterprise and back are likely to see this highly visible display.
  • Hwy 27S RHR – Hwy 27 South is part of a two-sided display located at the Publix shopping center in Enterprise. With more than 38,000 vehicles passing by here daily, your message is sure to be seen when you’re on either side of this prime location.
  • Hwy 27N LHR – Hwy 27 North is the other side of the two-sided display located at the Publix shopping center in Enterprise. Again, with more than 38,000 vehicles passing by here daily, your message is sure to be seen when you’re on either side of this prime location. This side catches anyone heading towards Mellow Mushroom, Lowes and Highway 167 to Troy.
  • *NEW* Hwy 167 S – Hwy 167 South is one of our newest family members and sits on the corner of Hwy 167 and the Boll Weevil Circle, located near ESCC. Nearly 16,000 cars daily pass by this location and that number is sure to increase with the growth going on on that side of town.
  • *NEW*  Hwy 167 N – Hwy 167 North is also one of our newest additions to the Enterprise Digital family. Located on the Boll Weevil Circle and Hwy 167 North across from Lowes, this location is perfect for targeting traffic headed to Troy and the high school.
  • *NEW*  HWY 27S – This location is the third of three new locations Durden Outdoor has added to the Enterprise Digital Network. Located at the intersection of Boll Weevil Circle and Hwy 27 on the Southwest side of town, this display has a traffic count of more than 10,000 vehicles daily. With the growth that is occurring on this side of town, this location is soon to be a prime spot for your message to be seen.
Durden Outdoor Displays is the only electronic, Outdoor-sign vendor able to accommodate an audience in the Wiregrass area with a network of unavoidable LED billboards – with many new electronic LED billboards going live in the coming months! Our current Network covering the Wiregrass consists of more than 20 digital billboards scattered throughout Dothan, Enterprise, Ozark and Eufaula and offers local advertisers multiple opportunities to get their brands up in lights!

Extra Large Jason Aldean Teaser | Answer Billboard gets huge response for a local Wrangler retailer

Jason Aldean TEASER_ANSWER Billboard The power of one billboard can be huge if the message is right.  Durden Outdoor teamed up with local Wrangler retailer THE BARN for this awesome TEASER | ANSWER board. THE GOAL:  The client wanted to let locals & through traffic know that they are the BOOT & JEAN Capital of Alabama. THE IDEA:   Build a 25 foot tall cowboy (in jeans) and put him on a billboard smack dab in the center of Dothan, AL. THE SIZZLE:  The 2013 TOADLICK Music Festival was approaching April 11,12,13 and THE BARN was a sponsor of the event.  We spoke to the festival promoters and they had tried to book country music star JASON ALDEAN because of popular demand, but were unable to book him for their 2013 event.  So, how cool would it be if THE BARN could bring him to town? J THE TEASER:  We put up a billboard for 4 weeks that simply said “JASON ALDEAN IS COMING HERE.” THE ANSWER:  Our production team designed, built and installed a 25’ tall JASON ALDEAN on a low height billboard located on a major through fair (Hwy 231) in Dothan, AL with 38,000+ cars per day. THE RESULT:  Huge Local Response & PR for our client. NEXT QUESTION:  How can TEAM DURDEN make your next campaign FAMOUS? Jason Aldean has set the stage in country music. The singer has sold more than 7 million records and went double platinum with his 2010 album “My Kinda Party.” The recent release of his new album Night Train has everyone buzzing. His first single from this album, “Take a Little Ride,” has hit a three week streak at No. 1. You can read more about him on his website www.jasonaldean.com. The Barn, a local business, has been providing western and casual clothing to the surrounding area for more than 30 years. They carry top brands of clothes, shoes, boots, hats, and accessories for the entire family. With Jason Aldean being the face of Wrangler jeans, The Barn decided they wanted to be a part of all the hype. The Kreative team at Durden designed a campaign to market their products successfully. The Durden rotary poster, displayed for a couple of weeks, next to Conestoga Steak House on HWY 231 N, kept the Wiregrass pondering and curious about the artist’s where-abouts. Through social media motorists have been trying to find the answers. Will Jason Aldean come to Toadlick? The Durden team knows what he is up to. Stay tuned!

Durden hosts American Advertising Federation | Dothan ‘ADDY’ Awards Gala

aaf Did you hear about the ADDY’s? Besides the recent buzzed about YouTube video of the show’s audience performance breaking out into the “Harlem Shake”, this year was a huge success! The ceremony was hosted at the Durden Outdoor Sign Museum on February 21st with Durden’s own Amy Kirkland, serving as this year’s ADDY Chair. The hottest creative of the Wiregrass was announced at the Gala. Everyone who attended had a great time enjoying the entertainment, photo booth sessions, delightful dinner and drinks. The American Advertising Federation, the nation’s oldest national advertising trade association, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The mission of the AAF is to protect and promote the well-being of advertising. They achieve this through an exclusive, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Every year the creative is bigger and better with fierce competition. The ADDY’s is a way to showcase the talent of businesses, freelancers, and college students. Distinguished panels of creative executives were honored to judge this year’s competition. Among the judges were:
  • Wally Hitchock, Associate Creative Director – Red Square Agency (Mobile, AL)
  • Brant Kelsey, Chief Brand Strategist & Founder – Kelsey Advertising & Design (LaGrange, GA)
  • Vicki Mills, Regional Director of Marketing – Goodwill Industries of Middle Georgia and the CSRA (Macron, GA)
Durden was honored to be presented for many awards throughout the evening. Our creative team was awarded:
  • Judges Choice – Outdoor Board Super-Sized, Eagle Eye Outfitters
  • Gold ADDY – Outdoor Board Dimensional, Eagle Eye Outfitters
  • Silver ADDY – Outdoor Board Extension/Dimensional, Area 51 Tactical
Our team is honored to have hosted and been a part of this year’s ADDY Awards. If you are an artist, student, or business and would like to submit your work for next year’s event contact Amy Kirkland, 792-5056. AAF-Dothan holds a luncheon the first Wednesday of every month at the Wiregrass Rehabilitation Center at noon. March’s luncheon will feature guest speaker, David Allred, Partner at LWT Connect in Montgomery, AL. You may reserve a seat at the March luncheon and learn more about the AAF-Dothan Chapter at http://www.aafdothan.com Durden has been in the business of making people FAMOUS with our award winning creative since 1968. If you would like to know how we can make you FAMOUS contact us today (334)-792-5056!

Leigh Anne Tuohy of The Blind Side speaking in Dothan

YWCD-DEF-BlindSide
Leigh Anne Tuohy is coming to Dothan, Alabama! The Dothan Education Foundation is pleased to announce the inspirational matriarch of the family to Alabama. The real-life mom from the hit movie, “The Blind Side” [featuring Sandra Bullock, Quinton Aaron and Tim McGraw] has been invited to voice her inspiring story on March 7th, 2013 at 7:00 p.m at the Dothan Civic Center, in Dothan, Alabama. Leigh Anne is energetically involved in many civic and faith-based organizations, including Grace Evangelical Church, of which she founded. She inspires spectators through her public speaking to analyze the full potential of people in their community and to find worth in those individuals who society has deemed insignificant. This woman views potential and value in every person and emphasizes how we can impact a person’s life with a little help. Leigh Anne will be sharing her personal journey she underwent with Michael Oher and how the experience changed her as a person.
“He had a much greater impact on our lives than we did on his,” says Touhy.
The family took in Mike when he was a teenager and pushed this man to his full potential. Michael Oher, an offensive lineman for the Baltimore Ravens, won his first Super Bowl in the Big Easy against the San Francisco 49ers this year. Broadcasting the success of this young man has encouraged audiences to think “What can I do?” The Dothan Education Foundation has promoted the Blind Side Speaking Event through a multitude of advertising outlets from radio to TV and billboards to social media. DEF is associated with Yes We Can and Adopt-A-School located at 2431 West Main Street (Westwood Office Complex), Suite 301 in Dothan, AL. The missions of the three affiliated organizations remain alike but structurally, they are becoming more active in the community. The three establishments are merging to becoming one organization to combine the history with the achievements and grassroots support of YWCD and AASD. The goals of these establishments are to improve student achievement for Dothan City students, maintain school improvement, and engage citizens of Dothan with its public schools. You can learn more about DEF and what they are about at dothaneducationfoundation.org With Durden Outdoor, they chose to promote on our Durden Digital Network, focusing mainly on the Dothan Market. This is the first time the Dothan Education Foundation has extended out to the community for financial support. All proceeds will help fund and develop special projects for Dothan City Schools through the foundation. Leigh Anne Tuohy (The Blind Side) Tickets:
  • Upper Level: $25
  • Lower Level: $40
  • Ground Level- Meet & Greet: $75
  • Ground Level – Dinner: $100
  • Ground Level- Table (8): $800
If you would like to Hear the Real Story of Leigh Anne Tuohy, tickets can be purchased by calling DEF at (334)-794-6585 or emailing the Executive Director, Tami Culver, at tami@dothaneducationfoundation.org.

Enterprise State Community College featured as Advertiser of the Week

escc-bulletin Each week Durden Outdoor Displays, Inc. highlights the valuable services of our advertisers. The advertiser of this week is Enterprise State Community College, home of #WeevilNation. Enterprise State Community College is based out of Enterprise, AL. However, they have campuses all across the great state of Alabama to include Albertville, Andalusia, Decatur, Fort Rucker, Mobile, Ozark, and Online as well. ESCC’s mission is to serve students and communities by providing educational opportunities that enhance the quality of life and promote economic development. Enterprise State Community College is well known for their excellence in academics as well as their Alabama Aviation Center campuses. The Aviation Technical Training Centers at ESCC afford students the opportunity to major in different aviation maintenance programs. Enterprise State Community College partnered with Durden Outdoor Displays, Inc. to help promote their Enterprise, AL Campus as well as their Alabama Aviation Center Campus in Ozark, AL. Since the Boll Weevil is ESCC’s mascot, their marketing department came up with a unique hash tag of “#WeevilNation” to keep up with the latest news from ESCC. Students are encouraged to use #WeevilNation when posting photos or updates relating to Enterprise State Community College on social media sites such as Pinterest, Twitter and Instagram. This allows students as well as the public to easily find what is going on in relation to ESCC by simply searching #WeevilNation on these sites. ESCC utilizes Digital Displays, Bulletins and 4 WK Rotary Boards throughout Coffee, Dale, and Geneva County to get the word out about #WeevilNation. To tie in the entire campaign, Durden Outdoor Displays, Inc. designed a Banner Stand for their Trade Shows and events throughout the year. Enterprise State Community College has done a great job by keeping their advertising campaign consistent. Sticking with #WeevilNation allows for effective and efficient long term branding. “Working with Durden helps make it easy to get our message out. They’re always professional, creative, and have a wide coverage area in the Wiregrass.” – Deidre Frith, Director of Marketing and Media Relations. If you would like to be made FAMOUS like Enterprise State Community College, Contact Us today!