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The Ultimate Famous Maker Passes

The Out-of-Home industry grieves the loss of one of their own. Frankie Stone, Sales Director of Durden Outdoor Displays, Inc., died Thursday, February 4, 2021 due to complications from COVID-19. Frankie began his career as a FAMOUSMaker in 1988 at the ripe young age of 19. He started out on the panel crew at minimum wage before working himself up the ranks over the years to Production Manager. One day, he approached President, Earl Durden, and expressed his interest in sales. While that didn’t quite work out at first, Mr. Durden allowed him to hustle sales on his off days. After proving himself, he finally moved into the sales department, later becoming Sales Director in the early 2000’s managing over 1000 billboard faces. Frankie was one of the most dedicated and loyal individuals that you will ever meet. He enjoyed visiting with people, learning more about their business and helping them become FAMOUS throughout Durden’s 10 county coverage area in southeast Alabama and northwest Florida. He simply loved people. “He was born with a gift of class and a fighting spirit exemplified every day of his 33 year career with our company,” says Earl Durden, president and founder of Durden Outdoor. Frankie was a foster child growing up but would later learn to foster others. He was a mentor to many people who had the privilege of working with him. He always made time for employees and would drop what he was doing to listen and offer advice. He treated his customers the same way. He never was truly “off the clock.” There were many times when he sat in a treestand on Saturday mornings waiting for the perfect buck to come out all while responding to emails, putting proposals together and handling last minute requests that were time sensitive. Frankie was passionate about his work and always put others before himself. “Posting glue ran thru his veins, pumped from a heart full of grace and sincerity” says Bill Durden, Vice President of Durden Outdoor.  “The chemistry Frankie Stone brought to our work family was irreplaceable and he will be sorely missed by many.” Frankie Stone was a frequent attendee of many IBO conferences since 2017.  He leaves behind his wife, Jill, and daughter Hannah who also works as a graphic artist / digital scheduler at Durden Outdoor. Read the full obituary HERE.

Digestive Health: If 2020 Were a Drink

This year has been unlike any other. Most would agree that it has not had a great taste to it. Here’ hoping that taste doesn’t linger.
Digestive Health Services (DHS) was looking for a new summer campaign. Something that would speak to our general disdain for 2020. Never ones to shy away from humor, DHS decided to turn this lemon of a year into lemon aid, err Colon Prep.
The idea was first presented by DHS and our creative team took it and created two ads with a cohesive theme. That theme being alcohol advertisements. If we’re going to speak about 2020 as a cocktail (or mocktail), why not mix it up and pay homage to the classics in look and feel.
These two ads have been running in both the Durden Digital Network and Poster Rotary System. So, go on, drink ’em in. Got another suggestion for 2020’s drink of the year? Let us know in the comments.
  If you are interested in becoming FAMOUS in the Wiregrass area contact us today at 334-792-5056 or sales@durdenoutdoor.com.        

The Gulf Coast Jam Blitz IS BACK!!! Buy a Blitz, Get 2 Tix!

JULY and AUGUST rank as two of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Tim McGraw, Jason Aldean, Kid Rock and many more! Your ads must be booked and pick any 6 consecutive days by August 31st for your ad to run on 5, 8 or 11 digital billboards in any of our 6 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 30 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL, Enterprise, AL, Troy, AL, and Marianna, FL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Feeding the Wiregrass

Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.

Durden Outdoor Installs Alabama’s Largest 3D Nose

The #FamousMakers at Durden Outdoor located in Southeast Alabama have always contended to be professional paraphrasers.  We have a general rule to keep a headline shorter than 7 words as we only have 8-10 seconds to get our point across.  While working on a new 2016-17 creative theme for one of our favorite clients, we achieved this goal…….plus we were able to add one new creative element on a billboard to push it over the top! CLICK TO SEE THE 3D NOSE VIDEO:  https://youtu.be/GD9ocJnELrM bryanpharmeditedpic Bryan Pharmacy is a locally operated pharmacy with 3 locations in Enterprise and Elba, Alabama.  Check them out at http://www.bryanpharmacy.com/ Owner Brett Bryan knows that to compete against the big chains, he has to offer customers a better experience than the “BIG CHAINS” and be creative with his marketing budget.
“Bryan Pharmacy is proud to claim the fastest prescription turnaround matched with the friendliest customer service in the Coffee County area. This is where the headline“Sniffl’n around for a faster pharm” originated from” says Durden Outdoor’s creative director Bill Durden.  “This client is always willing to push the envelope with their creative as they know it works.”  The #FamousMakers were also able to incorporate the nose element into the rest of the FAST theme by using the following headlines:
Because waiting STINKS.
Because big chains STINK.
Because you asked for 7 days. Because we help your momma and ’em.
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Check out Alabama’s largest 3D nose on the billboard next to Taco Bell on Boll Weevil Circle in Enterprise, AL.  Durden Outdoor worked with Soft Signs in Ontario, Canada to complete the vision of creating and mounting the largest nose in Alabama onto a billboard. If you would like to be FAMOUS in the Wiregrass area, contact one of our image consultants at 334-792-5056 or by emailing sales@durdenoutdoor.com.

Billboards Add Huge Increase To Dothan Hotel’s Bottom Line

In today’s world, many people pre-book their hotel rooms online for convenience.
However, there is still a large percentage who don’t.  The largest hotel in Dothan, AL decided to use billboards to entice this “last minute” group of travelers.  “Most hoteliers just use billboards for directionals.  We wanted to put ours to the test” says Hannah Shiver, GM of the Clarion Inn.
“We decided to promote our new LIKE US OR STAY FREE promotion & we’ve received a tremendous response. The hotel staff keeps track of customers who mention these billboards and have given them credit for $200,000+ worth of business over the past few years. Durden Outdoor not only helped to increase our bottom line, but made us FAMOUS in the process!!” says Hannah.
Clarion
Click or call us today to see how our team of Famous Makers can help to increase your bottom line.  Click here to see other award winning creative.

Billboards Create Record-Breaking Weekend for Julia’s Restaurant

We recently had the opportunity to partner with Julia’s Restaurant to make their delicious buffet FAMOUS in Troy, AL. Julia’s Restaurant wanted to make a huge impact on Hwy 231. They utilized our bulletins to make a statement and tell a story to southbound traffic on Hwy 231. As you travel 231 South to the beach, you will see five different directional bulletins featuring Julia’s breakfast, lunch, and dinner buffet. The weekend after the billboards went up, Julia’s owner Bo Lankford said “we had a record breaking weekend with the highest sales we have ever seen.” Be sure to stop by Julia’s and enjoy their mouth watering down home cooking- they even have a daily menu listed on Facebook https://www.facebook.com/Julias-Restaurant-LLC-171935629493440/  The team at Durden Outdoor can help you reach over one million cars daily. Contact our sales team today about making your business FAMOUS in the Wiregrass. Julia'sCollage  

Slocomb Tomato Festival THIS WEEKEND

STF2Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The numbers through out the state show more than 25 million people traveled in Alabama last year alone. With the increase in the number of vehicles on the road, comes an increase in the number of views on billboards. One of our local homegrown events, the Slocomb Tomato Festival, utilizes a mix of digital and rotary billboards to announce their event annually. A clean and consistent message is key. Their billboards can be seen on Hwy 231 South and Hwy 52 West in Dothan targeting locals and beach traffic. They also expanded into the Enterprise market to attract even more Coffee County residents to the festival this year. If you are in the Wiregrass this weekend, be sure to stop by the Slocomb Tomato Festival on Friday and Saturday to check out the karaoke contest, car show, The Kentucky Headhunters, and of course sample one of those juicy Slocomb tomatoes. The team at Durden Outdoor can help you reach over one million cars daily. Contact our sales team today about making your business or event FAMOUS in the Wiregrass.