As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.
According to a recent Nielsen study, billboards boast some pretty admirable stats:
Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”
They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!
The FAMOUS MAKERS are excited to have won BIG at AAF Dothan’s American Advertising Awards. We were honored to have received a GOLD ADDY and JUDGE’S CHOICE for The Cochran Firm License Place Billboard and a SILVER ADDY for Bryan Pharmacy’s “Pharmacy Ninja” Campaign. We pride ourselves on our award-winning Creative Department and would like to extend a thank you to all of our customers who have allowed us to think outside of the box with implementing unique ideas.
The American Advertising Awards, formerly known as the ADDY’s, is the advertising industry’s largest and most represented competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. By winning locally, the FAMOUS Makers will advance to the District level to compete with entrants from Alabama, Georgia, Mississippi, Tennessee and Louisiana.
If you would like to be FAMOUS and work with our award-winning creative team, contact us today at 334-792-5056 or email@example.com.
From the 1920s to 1960s neon signs were all the rage. Cities glowed at night with these bright and often colorful displays. And on long highways, a neon sign was a welcoming beacon of a night’s sleep at an open hotel.
Nowadays, signage has spread out to many varieties and the heyday of neon lights is gone. But all great things have their moment to shine again. Dothan Volkswagen loved the idea of bringing back this retro look to their outdoor advertising. Although this style may hearken back to the early days of billboards, we reinvented the look for a more modern look befitting the Volkswagen brand.
Our team built the neon lighting for the Volkswagen logo from rope light LEDs, doubled to get the full neon light effect. The logo was built all as one unit, so it could be built in-house and added once the board went up. One of the great aspects of adding lighting like this to a board is that in the day, it doesn’t distract from seeing the logo, and at night it stands out from quite a distance.
If you need a creative concept to make your business FAMOUS, check out our specials page, give us a ring 334-678-2215 or email at firstname.lastname@example.org.
Hey Wiregrass! Does your BIG financial institution have you feeling like you simply don’t matter? If you live in Houston, Dale or Coffee County, then IAM Community Federal Credit Union just may be the credit union for you. IAMCFCU has been serving members of the Wiregrass area since 1964. They specialize in everyday needs for financial services such as signature, home, vehicle and farm equipment loans.
Almost two years ago, Durden Outdoor Displays, Inc. was given the opportunity to partner with IAMCFCU to help promote the services they provide. IAM Community Federal Credit Union utilizes several rotary posters allowing them to rotate every 4 weeks through out the Enterprise, Ozark and Daleville Markets. Since they started running billboards, they’ve been reminded by their members of how effective their campaign is. Recently, a new customer came in to one of their branches quoting the slogan from their billboard, “The bigger the credit union, the smaller the customer.” After finding out about the services they provide, the individual became a member. If you are looking for a new financial institution that treats you like family, stop in IAM Community Federal Credit Union to speak with one of their representatives. They are conveniently located in Daleville and Enterprise.
To learn more about increasing your bottom line through out the Wiregrass area, contact one of our FAMOUS Makers today at (334) 678-2215 or email@example.com.
As the days grow shorter, peanuts aren’t the only thing popping up around the Wiregrass! Each year in the days leading up to the National Peanut Festival Pageant, residents see the faces of local pageant queens pop up on billboards seemingly overnight. Since the crowning of the first queen in 1938, the Festival’s pageant has been a huge draw for spectators and participants alike. Contestants are reserved for girls who have won qualified preliminary pageants in peanut producing areas of Alabama, Florida, and Georgia.
We know, small town pride is alive and well and Outdoor Advertising is the ideal medium to give the queens a HUGE shout-out! Durden Outdoor is proud to provide eye-catching creative for these ladies and Pageant Billboard Specials for both posters and digital displays. With our enormous inventory and expansive reach, we give you the ability to make your queen a celebrity in her hometown.Durden would like to extend a word of Congratulations to the 2017 Miss Peanut winner and runner-ups. In addition, GOOD LUCK to all Little Miss contestants this weekend. Thank you for the opportunity to make you FAMOUS!
Clients are always looking for the best way to stand out from the crowd. Take a look behind the curtain to see how we bring a new dimension to billboard design.
As with all of our billboards, it all starts with an idea. Our creative department is more than happy to sketch out a design with any 3D embellishments the clients want or their muses inspire. Fortunately, this is followed by a meeting between the creative team and the production team, who help bring these wild concepts back down to Earth. They confirm if the embellishments are feasible to build, follow construction codes for outdoor advertising, and with discussions, with the sales team as well, find the budget for the build to fit with the client’s needs. Once the discussions are finished, the real magic begins.
Our production team is highly talented and capable of producing almost all of our 3D embellishments in house. After the plans for the embellishment are approved, and the supplies gathered, the team gets to work. With their supplies and skills at hand our team can create great objects from a giant nail or saw blade, to a functioning car door. Depending on the complexity of the project and the supplies and testing needed, the embellishment can take anywhere from 2 days to 2 weeks.
When you are driving through Southeast Alabama and see a mind-blowing 3D billboard from Durden Outdoor, think of the production team behind the scenes. They do great work building these creative visions.