Durden Outdoor Displays provides a complementary service to our advertisers. When you are sleeping at night our dedicated Light Rider staff drives the roads to make scheduled checks on the billboards to ensure the lights are burning bright. The Light Rider campaign is something we do as a normal service. If for some reason you ever spot a light out on one of our billboards please CONTACT US so we can fix the issue. If you do contact us please note the location of the billboard you are reporting.
Archive for month: January, 2011
Piggly Wiggly is a grocery store chain stretching across many states in the Heart of America. The Piggly Wiggly grocery store chains were designed to have a community feel. The founder of Piggly Wiggly was a true innovator by being the first to offer a grocery store where customers walk in a pick out the items they want rather than having the attendant pull the items from a list. More information and history about Piggly Wiggly can be found on their website.
The Dothan, Alabama Piggly Wiggly stores have been working to educate local consumers on a few key points about their stores.
- Best meat prices in Dothan, Alabama
- Fresh produce with many items to choose from
- Where to the store is located
- The Friendliest Service of any Dothan grocery store.
- Establish the Piggly Wiggly brand in Dothan.
The Piggly Wiggly billboard project for the Dothan based stores was approached with these things in mind. You will notice the billboard sign is a directional board pointing people to the location. The billboard location was hand picked by the client because of the new Publix grocery stores opening in Dothan, Alabama. The Piggly Wiggly billboard sign is located on the corner of 231 North and Ross Clark Circle in the parking lot of Richie B’s Pizza. The location is a prime location in Dothan with a very high daily traffic count.
If you market your goods or services to other businesses it is good practice to know what new businesses are opening in your community. One of the best ways to keep up with new businesses opening in your area is go to the city office where business licenses are issued and request a report about once a month. Many cities will charge a small administrative fee for this information. Most cities will provide information related to the new business including contact name, address, telephone number, and in some cases an email address.
You can then take this information to make first contact with the new business. Speed of Business is getting to be more important as technology advances. The internet provides instant access to anything a new business owner might need. The internet has made the act of business less personal, but there is still plenty of room to build relationships.
The Dothan Eagle posts new business licenses to their website on a regular basis. If you are doing business in the Dothan, Alabama area be sure to check it out. Be sure to post a comment back here if you found this article helpful.
Speed of Business and your company’s ability to react quickly enough is key. Speed of Business also refers to how fast the public can access information over the internet. The faster you make first contact with a potential client the more likely your company will be rewarded with the sale versus a competing company. Increasing your company’s Speed of Business can be done in many ways. Social Media, a Website, Newsletter Email Marketing, and knowing what is going on in the community before others are all ways to increase the Speed of Business. We will be discussing other topics concerning Speed of Business very soon.
Durden Outdoor is known for our vast network of outdoor advertising billboards in southeast Alabama. We also offer services to our clientele to help get there marketing message out. In the case of Rhema Rock Church we utilized one of our marketing partners to print 5×7 push cards for the church member to hand out. The push cards are a little larger than a traditional post card. The push cards were printed on heavy 16 pt card stock and received a UV coating on both sides to make the shine. Te end result is a low cost high quality marketing tool to help people remember your goods or services. In this case remember Rhema Rock Church.
For more information on what Durden Outdoor can do for your marketing campaign be sure to contact our professional sales and marketing team.
Martin Luther King is a long deceased member of our society, but his influence and teachings have survived the generations. He was aleader, an encourager, and most importantly — he changed history. Durden Outdoor is proud to give tribute and remember such an inspirational man. Be sure to keep your eyes open for MLK on Durden Outdoor’s Digital Network in Dothan & Enterprise, AL.
Justice Park features Dothan, Alabama’s only outdoor HD displays to tkae your company from Zero to Famous in 24 weeks. The Justice Park Digital Display features three sides to completely cover all traffic coming through the downtown Dothan area. Durden Outdoor can design a campaign to fit your budget. Typical clients begin with a 24 week campaign rotating the advertisement every 4 weeks to a different side of the Justice Park display. We do offer other packages. Be sure to contact our experienced sales staff for more details and to see how Durden Outdoor can take your business from Zero to Famous in 24 weeks.
- $160 per week for a 24 week campaign
- $160 per week for a 48 week campaign with 4 weeks free
- 50,000 plus cars per day pass the Justice Park Display.
- Captive audience as drivers wait at the traffic lights.
What happens when your marketing campaign is boring and does little to make potential clients remember your business? Simple… the result it the person seeing the ad will more than likely never call or stop by. In 2011 be sure to pick your business’s creative partner wisely. Creative advertising and understanding the fundamentals of effective marketing strategy can mean more for your business’s bottom line. Be sure to contact the Durden Kreative staff to see what we can do to make your business FAMOUS in 2011.