September 15, 2011

Dothan Powersports does a very good job with outdoor advertising by mixing different displays in different locations.  Different billboards... what I thought all billboards were the same.  No, billboards are not the same.  Dothan Powersports uses a combination of bulletins, rotary posters, and digital billboards. The Polaris Ranger billboard is considered a bulletin.  Bulletins are…

September 7, 2011

We have talked a lot about traffic counts and how they can effect your marketing campaign. While traffic counts are very important they are NOT the only thing to pay attention to when working out the details of your marketing campaign.  High traffic counts in a low income area of town might not be the…

September 1, 2011

  College football season should start with great tailgating and great food. Hardee’s is gearing up for football season with their Tailgate Tenders. These are going to be great for tailgating during the first games starting this weekend (09-02-11)!  Troy will be at Clemson, you can see the game at 3:30 on ESPN3.com.  Auburn (No.…

September 1, 2011

Rituals Day Spa is coming to Dothan, Alabama! Currently located in Enterprise on Boll Weevil Circle, they have decided to expand their spa services to Dothan's Westgate Parkway. Rituals provide the following services: Hair Color, Cuts & Styles Massages Facials Nail Care Skin Care Waxing Body Treatments Spray Tans Men’s Services Packages While they are…

June 17, 2011

Goldfingers is a Dothan based restaurant serving high quality chicken fingers, burgers, pizza, salads, wraps, and more.  Be sure to check out the awesome sauce they have for their chicken fingers in any of their 3 Dothan locations. I have to admit I eat the sauce with my french fries and chicken fingers.  Goldfingers has…

June 17, 2011

Vinson Plumbing and Electric has been in business for decades serving Dothan, Alabama with high quality service work.  Vinson has made some big changes to their marketing campaign on both the plumbing and electric front to better establish brand identity with home owners rather than local contractors.  For months Durden Outdoor has been displaying a…

June 17, 2011

Ameri-Tech Rooter is an expert in drain cleaning, septic systems, and other plumbing needs.  When they needed a marketing professional to help get their brand in front of a large number of people they turned to Dothan area marketing professionals at Durden Outdoor.  The first ads are placed on the downtown Dothan Justice Park digital…

June 17, 2011

Dancing with the Stars Dothan Style is one example of an event utilizing digital billboards for event promotion.  Dancing with the Stars Dothan Style is held at the Dothan Civic Center.  The 2011 event will be held on June 25 at 7:30 pm.  The custom graphic will display on Durden Outdoor's Justice Park Digital Display. …

June 17, 2011

The Ludlum and Gil Attorneys at Law billboard was a fun project to work on that allowed creative opportunity.  The only direction given from the client the need to target military people and their families.  The design process centered around a patriotic theme using red, white, blue, and a HUGE Eagle. The billboard features two…