The Ludlum and Gil Attorneys at Law billboard was a fun project to work on that allowed creative opportunity. The only direction given from the client the need to target military people and their families. The design process centered around a patriotic theme using red, white, blue, and a HUGE Eagle. The billboard features two large extensions to allow the eagle to be much more dominate and memorable. The billboard is targeting Veteran Affairs to protect the American soldiers and their families rights.
Billboard advertising can be a very effective form of advertising. Key factors can effect the success of failure of a billboard advertising campaign. Some of the factors to pay attention to include:
- THE RIGHT MESSAGE
- Graphic design to effective communicate the message
- Timing (having the message up in time for seasonal promo, product sales, or allowing the message to stay up for extended periods of time to build brand awareness.)
- Location (based on target audience)
- Location (based on traffic count)
- Location (based on proximity to location if using direction billboards)
South East Alabama Medical Center (SAMC) has been working to educate the public on life threatening health issues. The Heart and Vascular Clinic at SAMC is educating people to understand sometimes symptoms may indicate a different health concern. It is important to have regular check ups and inform your physician of any health issues to be certain to catch any life threatening issues early. “It wasn’t indigestion.” is the message the SAMC Heart and Vascular Center used on this billboard to encourage people to consider heart health.
The Durden Outdoor Creative Team went to work to create a simple message on an attractive background. The message might be simple but the underlying meaning of the message has a huge impact for those who take the time to read the message. It challenges people to think about their health and understand symptoms are not always what you they seem. The SAMC message was placed on a Bulletin on 431 South bound coming into Dothan, AL.
Bulletins are generally used with placing a message for an extended period of time. Often times people associate Bulletins as the classic billboard. Durden Outdoor offers other billboard products to help get your message out. 4 Week Rotary Campaigns and Digital Billboards are also available.
Billboard marketing is one of the most effective forms of advertising to a local population. Price per impression is very low when compared to other forms of advertising. Social Media marketing and the internet has really effect direct mail, radio, and television advertising. The reason is a lot of people listen to music on their ipod, and people are recording their favorite tv shos on the dvd. You can not ignore or fast forward through a billboard advertisement. Read more
Creative advertising generates impressions. When you have the public’s attention it is much easier to captivate your audience. If they are not looking they are not buying. Durden Outdoor has been working with Eagle Eye Outfitters to establish brand identity and to direct traffic to their location in Dothan, Alabama. This summer Eagle Eye Outfitters wanted to feature the fishing clothing they offer.
The client provided a picture of the man fishing leaving the creative design ideas to the Durden Creative Department. The billboard design concept quickly evolved from a simple extension of the man over the top of the billboard to the eye catching design you see. At first thought the massive 5 foot tall extension seemed to get the job done. After more brainstorming and discussion our creative staff decided to add a huge fishing pole and fish to the left side of the board.
The fish was designed in a 3D CAD program. The parts were sent out to be CNC Laser Cut. The body of the fish is cut from .063 aluminum and the internal braces for the fish are CNC laser cut from .1875 P&O Steel plate. The fish assembly bolts together with 15 bolts and once it is bolted together it is very rigid. The total weight of the fish is roughly 6 pounds.
The end result is a shiny fish swinging in the wind and catching the attention of those passing by. The client has already reported a large number of people commenting on the billboard within the first 2-3 days of it being posted. This design will run for about 6 months before being replaced with the fall line marketing message. Read more
Albert Kirkland won the District 3 Commissioner seat in Dothan, Alabama last night. He will be signed in at the next Commissioner meeting replacing the vacant seat Paul Lee left after being elected for Alabama House of Representatives. Congratulations on the victory. Now the work begins for District 3 in Dothan, AL.
Durden Outdoor placed an ad on all three sides of the Justice Park Digital Billboard this morning saying congrats on the victory. If you see Albert Kirkland tell him you saw his ad on the Durden Digital Billboard.
If you are interest in advertising on the Justice Park Digital Billboard in downtown Dothan, AL be sure to contact us for more details.
Piggly Wiggly is a grocery store chain stretching across many states in the Heart of America. The Piggly Wiggly grocery store chains were designed to have a community feel. The founder of Piggly Wiggly was a true innovator by being the first to offer a grocery store where customers walk in a pick out the items they want rather than having the attendant pull the items from a list. More information and history about Piggly Wiggly can be found on their website.
The Dothan, Alabama Piggly Wiggly stores have been working to educate local consumers on a few key points about their stores.
- Best meat prices in Dothan, Alabama
- Fresh produce with many items to choose from
- Where to the store is located
- The Friendliest Service of any Dothan grocery store.
- Establish the Piggly Wiggly brand in Dothan.
The Piggly Wiggly billboard project for the Dothan based stores was approached with these things in mind. You will notice the billboard sign is a directional board pointing people to the location. The billboard location was hand picked by the client because of the new Publix grocery stores opening in Dothan, Alabama. The Piggly Wiggly billboard sign is located on the corner of 231 North and Ross Clark Circle in the parking lot of Richie B’s Pizza. The location is a prime location in Dothan with a very high daily traffic count.