Posts

Dothan’s Largest Pill Bottle Lands on the Southside

Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Dothan’s Most Traveled Intersection Gets a Digital Upgrade

After over 10 years of FAMOUS Making, Durden Outdoor Displays, Inc. recently upgraded one of its first Digital Displays located at the highest traffic intersection in Dothan, AL. The former double-sided Digital Billboard originally resided at Krispy Kreme facing the Ross Clark Circle and Westgate Parkway, catching east and westbound traffic. We decided that it was finally time to retire this beauty, relocate across the street and increase its size.

As you drive along West Main Street passing Friend Bank, you will now see a large, NEW 10′ x 36′ double-sided Digital Billboard. This Display still targets east and westbound traffic but offers a clearer visibility as well as a longer read for traffic. The weekly traffic count through this highly popular intersection has a total of 379,470+ cars. We are extremely grateful for our customers who have also been just as excited about this upgrade as we are.

To be FAMOUS on this prestigious Digital Billboard, contact one of our sales reps today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

IAMCFCU Utilizes Outdoor Advertising to Boost Membership

Hey Wiregrass! Does your BIG financial institution have you feeling like you simply don’t matter? If you live in Houston, Dale or Coffee County, then IAM Community Federal Credit Union just may be the credit union for you. IAMCFCU has been serving members of the Wiregrass area since 1964. They specialize in everyday needs for financial services such as signature, home, vehicle and farm equipment loans.

Almost two years ago, Durden Outdoor Displays, Inc. was given the opportunity to partner with IAMCFCU to help promote the services they provide. IAM Community Federal Credit Union utilizes several rotary posters allowing them to rotate every 4 weeks through out the Enterprise, Ozark and Daleville Markets. Since they started running billboards, they’ve been reminded by their members of how effective their campaign is. Recently, a new customer came in to one of their branches quoting the slogan from their billboard, “The bigger the credit union, the smaller the customer.” After finding out about the services they provide, the individual became a member. If you are looking for a new financial institution that treats you like family, stop in IAM Community Federal Credit Union to speak with one of their representatives. They are conveniently located in Daleville and Enterprise.

To learn more about increasing your bottom line through out the Wiregrass area, contact one of our FAMOUS Makers today at (334) 678-2215 or sales@durdenoutdoor.com.

Happy Fall Y’all! It’s Time to Be FAMOUS

There is a touch of coolness in the air and the strong smell of peanuts being harvested, while leaves are burning. Friday nights and Saturdays bring the sound of bone crushing football hits and horns blaring as marching bands take the field at halftime. These are all true signs that Fall is finally here and in full swing in south Alabama. The FAMOUS Makers at Durden Outdoor are excited about the final countdown to end out 2017 with a bang and we’re looking forward to what awaits for 2018. To learn how Outdoor Advertising can help increase your sales and to reserve your annual package, please contact us today at sales@durdenoutdoor.com or 334-792-5056.

Durden Expands Digital Billboard Network in Troy, AL

In 2016, Durden Outdoor Displays, Inc. built its first Digital Display in Troy, AL located at the intersection of Hwy 231 and Hwy 167. This intersection boasts the highest traffic count in the City of Troy. To keep up with the growing demand to target the highest retail area, Durden is excited to announce the launch of our second Digital Display in the Troy Market. The new Digital Billboard is located on Hwy 231 just north of George Wallace Drive targeting northbound traffic. This Digital Display also targets both entrances to the new Publix Shopping Center as well as traffic headed to Troy University and downtown Troy.

Durden is excited about the growth of Troy and the economic impact it is making on southeast Alabama. The addition of the second Digital Display will give clients the opportunity to rotate between the two Digitals every (4) weeks, giving them circulation through out the market. This is the 29th Digital Billboard in the Durden Digital Network which also covers Dothan, Enterprise, Ozark and Eufaula, AL. If you would like to reach the highest traffic area in Troy, give one of our FAMOUS Maker’s a call today at (334) 678-2215 or you may email us at sales@durdenoutdoor.com.

 

Who is Your 5 Star Ninja?

HI-YAAAH! Durden Outdoor Displays, Inc. and Bryan Pharmacy have teamed up again to roundhouse kick bland billboards to the curb. We are constantly looking to push the outdoor advertising envelope and Bryan Pharmacy is always more than willing to join in. For their new campaign, we agreed on an action-packed series of digital creative, rotary posters and 3-D bulletins that convey the ninja-like skills of the Bryan Pharmacy team. These guys karate-chop wait times, beat big-chain prices and offer 5 star ninja customer service. Durden Outdoor’s creative team had a blast building an entire campaign revolving around the concept of stealthy little pharmacy ninjas. However, these ideas and sketches would never be able to get off of the ground (literally) without the Durden production team. These guys are 3-D geniuses and never back down from a challenge. Even a 12 foot ninja-star sized challenge! From concept, to rough drafts, to 3-D building logistics, this campaign is further proof that all departments at Durden Outdoor are utilized to breathe life into the outdoor landscape and provide eye-catching marketing solutions for our clients.
If you would like to be FAMOUS in the Wiregrass area, contact one of our #FAMOUSMakers today at 334-792-5056 or sales@durdenoutdoor.com.

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Billboards Increase Sales for Eufaula Restaurants

Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.