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“A Pleasant Surprise for Enterprise” Beautiful Billboard Promotes Downtown Boutique

serendipitybulletin Serendipity means a pleasant surprise or the luck of finding something you weren’t looking for. Serendipity by Kei Boutique means finding that one piece of clothing you weren’t even looking for, but is just the perfect thing to make your wardrobe. When Serendipity by Kei contacted Durden Outdoor to make them famous, we were beyond ecstatic to help promote their eclectic selection. We started with a conversation with Serendipity by Kei’s owner, Keisha, about her vision for her boutique, as well as their advertising goals. This was a very enlightening and inspiring step, as her energy was highly contagious and got our creative team motivated to design the best board we could. We then started brainstorming and sketching concept art, which we would send over to Keisha to discuss and review; this honed in and refined the message, as well as the design. After the concept was approved, we were able to set up a wonderful photo shoot with our photographer partner Mark Broadway, and Serendipity’s delightful model, Mary Holland. A fashion shoot like this one was great to be a part of, as we were open to have fun and show off all the great items Serendipity by Kei has to offer. Keisha’s passion for her store, her customers, her fashion, and her vision were major inspirations for our design. She worked with us every step of the way, sharing her wisdom about her store and her excitement about our concepts, designs, and final product. Keisha put her feelings about the final design best in our last conversation, with an excited “Whoopie!” To find out more about Serendipity by Kei, check out their Facebook Page.  If you would like to be made FAMOUS, contact our sales department at sales@durdenoutdoor.com or call 334-792-5056 to speak with one of our creative image consultants.

Attorney Credits Billboards for 60% Increase

Melissa L. Isaak is the attorney that founded Isaak Law Firm. Her firm is the largest in the area that specializes in divorce for men.  She fights for equality in family law, specifically for fathers. She has been practicing law since 2009. In early 2016 Melissa opened her third firm location in Enterprise, AL. She credits a whopping 60% of her business in the Enterprise area to her billboard campaign with Durden Outdoor. Isaak_BlogPostArt

WE’RE LOOKING FOR A FEW GOOD FOLKS!

Now Hiring Pic Durden Outdoor Displays, Inc. is a family owned business in Dothan, AL.  Since opening in 1968, our firm has never laid anyone off.  Our business is expanding and we are looking to hire qualified candidates to fulfill several full time positions in our production department. Below are some of the skills that we are looking for: Sign / Billboard Installers  Climb & work well with heights Active/clean drivers license required / CDL not required but appreciated Pass a drug test On the job paid training with an experienced journeyman Learn how to install billboards and work on our Durden Digital Network General Shop Maintenance Duties Welding / Fab Shop Apprentice Experience with prepping & painting steel / metal with a spraygun Candidate must possess a positive attitude, flexibility and willingness to learn. Our benefits include: 4 Day Work Week (Mon-Thurs) (1) Paid Week of vacation 100% Company funded annual profit share program Bi-Annual Bonuses Home Every Night New Equipment / Trucks Low Employee Turnaround Advancement Opportunities PLEASE STOP BY OUR OFFICE AT 5500 US HWY 431 N. DOTHAN, AL 36303 OR EMAIL YOUR RESUME TO: jobs@durdenoutdoor.com

Durden Outdoor Expands Inventory in Troy, AL

image With the increasing retail growth to the Troy, AL market, Durden Outdoor expanded its inventory in the Spring of 2016 by acquiring the inventory of Insight Media. First, Durden Outdoor upgraded and better positioned 5 of the 6 locations acquired. Durden also built two new prime time 10’ x 40’ bulletins and also added a new 10’ x 40’ Digital at the highest traffic intersection in the city. To help support the demand of circulation for business who like to saturate the market by using our Rotary Poster Program, we expanded our rotary inventory by adding six new Rotary Poster Boards. Troy is looking forward to the retail growth coming in first Quarter of 2017. Phase One of the new Publix Shopping Center will open which will have eleven store fronts attached and several outer parcels. There are already three new restaurants committed along with a new bank to be built on one of the outer parcels. There will be two new Credit Unions coming to Troy later in 2016. There are also plans for a new retail strip to be added across from Santa Fe Cattle Company. So far in the past year, Troy has seen a new tire store open (Jim Whaley Tires) along with a new Owner of the Ford Dealership and name change to Pike County Ford, the opening of Chicken Salad Chick and several other new retail establishments. After seeing all the new growth in the City of Troy over the past couple of years, Durden Outdoor saw the need to go in and create more inventory and upgrade some existing inventory to be able to support the demand  and have the best billboard positions for our Clients.  We are excited about the growth of Troy and look forward to helping make many businesses FAMOUS in the Troy, Alabama market.
**NEW** AVAILABLE TROY BILLBOARDS AS OF 7/15/2016
Pike County Population:  32,899
 
Contact us at sales@durdenoutdoor.com with questions about rates for below.
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Bulletin #7737:  Hwy 231 @ 3 Notch St / Next to CVS
Poster #2905: University Blvd @ Brundidge St. (entrance to Troy Campus)
Bulletin #7739:  Hwy 231 @ Hwy 167 (north of Don Walker’s) southbound face
Bulletin #7740:  Hwy 231 @ Hwy 167 (north of Don Walker’s) northbound face
Poster #2902: Hwy 167 across from The Half Shell Oyster Bar
Bulletin #7753:  Hwy 231 / Just north of Troy Regional Hospital

Billboards Add Huge Increase To Dothan Hotel’s Bottom Line

In today’s world, many people pre-book their hotel rooms online for convenience.
However, there is still a large percentage who don’t.  The largest hotel in Dothan, AL decided to use billboards to entice this “last minute” group of travelers.  “Most hoteliers just use billboards for directionals.  We wanted to put ours to the test” says Hannah Shiver, GM of the Clarion Inn.
“We decided to promote our new LIKE US OR STAY FREE promotion & we’ve received a tremendous response. The hotel staff keeps track of customers who mention these billboards and have given them credit for $200,000+ worth of business over the past few years. Durden Outdoor not only helped to increase our bottom line, but made us FAMOUS in the process!!” says Hannah.
Clarion
Click or call us today to see how our team of Famous Makers can help to increase your bottom line.  Click here to see other award winning creative.

Billboards Create Record-Breaking Weekend for Julia’s Restaurant

We recently had the opportunity to partner with Julia’s Restaurant to make their delicious buffet FAMOUS in Troy, AL. Julia’s Restaurant wanted to make a huge impact on Hwy 231. They utilized our bulletins to make a statement and tell a story to southbound traffic on Hwy 231. As you travel 231 South to the beach, you will see five different directional bulletins featuring Julia’s breakfast, lunch, and dinner buffet. The weekend after the billboards went up, Julia’s owner Bo Lankford said “we had a record breaking weekend with the highest sales we have ever seen.” Be sure to stop by Julia’s and enjoy their mouth watering down home cooking- they even have a daily menu listed on Facebook https://www.facebook.com/Julias-Restaurant-LLC-171935629493440/  The team at Durden Outdoor can help you reach over one million cars daily. Contact our sales team today about making your business FAMOUS in the Wiregrass. Julia'sCollage  

Slocomb Tomato Festival THIS WEEKEND

STF2Sporting events and festivals have led to a spike in travel and spending in the Wiregrass area. According to the Alabama Tourism Department’s Economic Impact 2015, travelers spent an estimated $263.7 million in Houston County, $55.3 million in Coffee County, $39.3 million in Dale County, $3.2 million in Geneva County and $3 million in Henry County. The numbers through out the state show more than 25 million people traveled in Alabama last year alone. With the increase in the number of vehicles on the road, comes an increase in the number of views on billboards. One of our local homegrown events, the Slocomb Tomato Festival, utilizes a mix of digital and rotary billboards to announce their event annually. A clean and consistent message is key. Their billboards can be seen on Hwy 231 South and Hwy 52 West in Dothan targeting locals and beach traffic. They also expanded into the Enterprise market to attract even more Coffee County residents to the festival this year. If you are in the Wiregrass this weekend, be sure to stop by the Slocomb Tomato Festival on Friday and Saturday to check out the karaoke contest, car show, The Kentucky Headhunters, and of course sample one of those juicy Slocomb tomatoes. The team at Durden Outdoor can help you reach over one million cars daily. Contact our sales team today about making your business or event FAMOUS in the Wiregrass.

Run. Walk. Donate.

SAMC COHDurden Outdoor Displays, Inc. is excited to partner with Southeast Alabama Medical Center Foundation again this year for the annual Sandi McCool Champions of Hope event. Several Digital Billboards were placed strategically around the entire Wiregrass area to promote this wonderful cause. This year’s event will be held on Saturday, October 17th at the Alabama College of Osteopathic Medicine – Dothan Campus. Champions of Hope honors all breast cancer survivors and pre-vivors. Each year sponsors, runners, walkers, survivors and their families and friends gather to raise money and awareness about the importance of early detection and intervention.

Scarborough & Associates is Now Hiring Electricians

Durden Outdoor Displays, Inc. partnered with Scarborough & Associates to help them get the word out that they are now hiring electricians. By utilizing the Durden Digital Network, Scarborough & Associates was able to get their message up quickly. Do you know an electrician looking for a job or change of pace? Give Scarborough & Associates a call at 334-794-2781. Scarborough

“CAN’T TOUCH THIS” BILLBOARD FOR DOTHAN KIA

DOTHAN KIA_MC HAMMER_RCC Board You can’t touch this…. My-my-my-my Durden has done it again. Tasked with designing a billboard to turn heads, Durden looked towards the original rapping hamsters in the Kia commercials for inspiration and were led to another rapper of the human kind. We all remember the 1990’s hit single “U Can’t Touch This,” written, performed, and produced by MC Hammer, himself. This signature song of Hammer’s is possibly one of the most recognizable records ever… which happens to be the same thing Durden wants for Dothan Kia. The 2014 Kia Soul gets 31 mpg on the Highway and costs $13,995. What better way to advertise that then putting MC Hammer on top of a 14’ x 48’ billboard. Well it’s not actually MC Hammer. It is a mannequin made to look like him, dressed in a gold & black jumpsuit. Our Creative Department and Expediting Department worked together with Dothan Kia to create this beautiful 3D Billboard work of art. If you would like #TeamDurden to design your next out-of-home advertisement, please contact our sales department to get started. Nah-na-na-na, Stop, Hammer Time! photo 1-9 DCIM100GOPRO IMG_2277 photo 3-6