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Express Employment

When Express Employment Professionals wanted to spread the word about their job openings, they came to us. They offer a host of different employment opportunities. If you’re in the Wiregrass Area, look ’em up. Express chose to use a mix of digital and posters throughout our markets to promote various job openings.    

Digestive Health: If 2020 Were a Drink

This year has been unlike any other. Most would agree that it has not had a great taste to it. Here’ hoping that taste doesn’t linger.
Digestive Health Services (DHS) was looking for a new summer campaign. Something that would speak to our general disdain for 2020. Never ones to shy away from humor, DHS decided to turn this lemon of a year into lemon aid, err Colon Prep.
The idea was first presented by DHS and our creative team took it and created two ads with a cohesive theme. That theme being alcohol advertisements. If we’re going to speak about 2020 as a cocktail (or mocktail), why not mix it up and pay homage to the classics in look and feel.
These two ads have been running in both the Durden Digital Network and Poster Rotary System. So, go on, drink ’em in. Got another suggestion for 2020’s drink of the year? Let us know in the comments.
  If you are interested in becoming FAMOUS in the Wiregrass area contact us today at 334-792-5056 or sales@durdenoutdoor.com.        

Over 1000 Faces, Only 1 Click Away!

Over 1000 Faces. Only 1 Click Away! Our 1000+ billboards are now showing their beautiful faces on durdenoutdoor.com! Check out our BillboardsPosters, and Digital Network to see all the famous-making opportunities.

Behind the scenes, our team has been updating our site to include an easy to navigate interactive map complete with pictures and street view. This includes all of our billboards in the Alabama and Florida markets in following counties: Houston, Geneva, Henry, Dale, Coffee, Pike, Geneva, Bullock, Barbour & Jackson. Once you’ve chosen your location(s) request a quote with one simple click of a button.

The Gulf Coast Jam Blitz IS BACK!!! Buy a Blitz, Get 2 Tix!

JULY and AUGUST rank as two of Alabama’s highest traveled months. Reach thousands of drivers in multiple traffic patterns with one of (3) Digital Billboard Blitz’s on our exclusive Digital Network. During the months of July and August, book one of our popular 6 day digital blitz’s and you will receive (2) FREE Gulf Coast Jam tickets ($300 Value). Rock out with Tim McGraw, Jason Aldean, Kid Rock and many more! Your ads must be booked and pick any 6 consecutive days by August 31st for your ad to run on 5, 8 or 11 digital billboards in any of our 6 Wiregrass markets! The Durden Digital Network is the largest digital billboard network in Southeast Alabama. We offer our clients access to 30 Digital Billboard Locations reaching over ONE MILLION+ cars daily in Dothan, AL Ozark, AL Eufaula, AL, Enterprise, AL, Troy, AL, and Marianna, FL. **Supplies are limited and only awarded with packages greater than $1265.00. Tickets are subject to availability at time of contracting.**
As Southeast Alabama’s leader in outdoor advertising, Durden Outdoor Displays, Inc has been making clients famous since 1968. With a marketing network of 1000 plus billboard, poster, and full color digital displays, your message can be effectively promoted with Durden Outdoor.
 

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Durden Outdoor Displays, Inc. partners with Pepsi Gulf Coast Jam

Durden Outdoor Displays, Inc. is excited to partner with Pepsi Gulf Coast Jam for the 5th straight year, bringing thousands of people to the beautiful beaches of Panama City Beach, FL. Festivalgoers travel from all across the United States not only for the country music but for the views of the most gorgeous beaches along the gulf coast as well. The three-day country music festival is scheduled for Labor Day weekend, September 1st thru 3rd this year.

Pepsi Gulf Coast Jam utilized a mix of 4-Week Rotary Posters and the Durden Digital Network to saturate our ten county service area to include Dothan, Troy, Eufaula, Ozark, Geneva and Enterprise markets to name a few. They were able to run top of the mind awareness ads to promote the festival early on in the campaign. This allowed them to pre-sale tickets and boost the hype for one of the largest country music festivals in the south. Once all artists were secured, they started running ads across both platforms announcing the stellar lineup for the festival. Pepsi Gulf Coast Jam will feature popular country music artists such as Luke Bryan, Little Big Town, Jason Aldean and many more. Tickets to Pepsi Gulf Coast Jam are for all three days and can be purchased HERE. Prices will increase as the festival gets closer so be sure to snatch up your tickets now for the best deal.

Are you interested in becoming FAMOUS in the Wiregrass area AND partying with thousands of your closest friends at Pepsi Gulf Coast Jam? Check out our specials to see how you can earn (2) FREE tickets! For more information, please contact one of our FAMOUS MAKERS at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Feeding the Wiregrass

Durden Outdoor Displays, Inc. recently had the opportunity to partner with the Dothan Rescue Mission to help raise awareness of the hunger crisis in the Wiregrass. There is an estimated 500 people in the Wiregrass area without some form of adequate housing, with over 250 of those people residing inside of the city limits of Dothan. The Dothan Rescue Mission is a shelter first formed in 1979, originally started as a men and women’s lodge and a kitchen for the homeless and less fortunate in the city. They offer very successful programs that feed people daily, provide shelter and offer GED and discipleship classes. They also offer computer, job and life skills to help give each individual opportunities that they may otherwise never be afforded. Today, the Dothan Rescue Mission has a 60-bed Men’s Lodge, 25-bed Women’s Lodge and 16-bed Family Lodge along with a chapel and kitchen. A large part of their success is having donors to help make it all come together. Durden Outdoor’s creative team stepped up to plate to help create a campaign encouraging citizens of the Wiregrass to help support and feed the homeless. With three Digital Displays rotating through out the Durden Digital Network, we hope to encourage and grow community support of the Dothan Rescue Mission. If you or your organization would like to volunteer or donate to the Dothan Rescue Mission, please contact Brad Hardy at 334-794-4637.

45 Days until Christmas!

The holiday season is here! While consumers are busy getting together shopping lists, it is a perfect time for businesses to get together their end of the year advertising plan. Holiday spending is expected to increase by 7% – 10% this year, and it is no secret that more shopping means an increase in traffic through out the Wiregrass. The Durden Digital Network is perfect for targeting shoppers with our 28 digital billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Ad placement in high traffic areas, along with a memorable message developed by our Creative Team, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering some pretty great Black Friday Blitz Packages (see below). If your company would like to increase their bottom line during the holiday season, contact one of our creative image advisers today to take advantage of these specials.   Black Friday Digital Billboard Sale