Archive for Projects

On the Road Again

By Kelley · Comments (0)
Thursday, September 15th, 2011

roadmartRoad Mart has been serving the Wiregrass since 1974. They are a family owned tire and automotive service center serving Troy, Ozark, Dothan, Enterprise, and Marianna.

Road Mart offers multiple brands of tires and sizes, such as:
Akuret
Akuret-Commercial
Akuret-Industrial
BF Goodrich
Bridgestone
Bridgestone-Commercial
Dayton
Del-Nat-LG
Del-Nat-Trailer Firestone
Firestone-Commercial
Firestone-Farm
Fuzion   Galaxy-Industrial
Goodyear
Long March-Commercial
Maxxis Michelin
Michelin-Commercial
Nexen
Primewell
Primex Sumitomo
Toyo
Toyo-Commercial

Road Mart is currently advertising with us using rotary posters and bulletins to show off their multiple locations. Rotary Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events. Bulletins are the largest, most impaction standard-size form of outdoor media. Located on highly visible locations, such as expressways and primary arteries, they offer advertisers exposure from heavy traffic patterns. Bulletins afford great visibility due not only to their size, but because they allow creative customizing through extensions and embellishments.

If you would like to make your company FAMOUS, we are the right billboard company for you. Durden Outdoor Displays has been designing awesome billboards for Wiregrass business owners since 1968. Contact us today to start making your business famous.

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Polaris Ranger Billboard for Dothan Powersports

By Dan · Comments (0)
Thursday, September 15th, 2011

Dothan Powersports does a very good job with outdoor advertising by mixing different displays in different locations.  Different billboards… what I thought all billboards were the same.  No, billboards are not the same.  Dothan Powersports uses a combination of bulletins, rotary posters, and digital billboards. The Polaris Ranger billboard is considered a bulletin.  Bulletins are the large billboards you see beside major artery roads leading in and out of town.  Keep in mind there are bulletins in town at high traffic area.

This bulletin is located on Highway 431 southbound coming into Dothan.  The bulletin is seen by roughly 30,000 cars per day.  Northview High School is located in close proximity to the billboard.  While school is in the amount of traffic increases in this area.  A large amount of beach bound traffic passes this billboard location in spring and summertime. An added benefit is a large portion of the beach bound traffic turns left onto Ross Clark Circle  putting the traffic right to their building.

If you would like to speak with one of our marketing professionals please contact us today.  We will be happy to assist with any questions or concerns you may have.

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Hardee’s Tailgate Tenders for Football Season

By Kelley · Comments (0)
Thursday, September 1st, 2011

 hardees-chicken-tenders

College football season should start with great tailgating and great food. Hardee’s is gearing up for football season with their Tailgate Tenders. These are going to be great for tailgating during the first games starting this weekend (09-02-11)!  Troy will be at Clemson, you can see the game at 3:30 on ESPN3.com.  Auburn (No. 23) is in Utah playing Utah State at 12:00 pm (ET). Alabama(No. 2) is starting at home against Kent state. You can also find that football game online at ESPN3.com.

Like Hardee’s, other Dothan businesses can benefit from advertising for seasonal events. Presenting seasonal promotional gifts can be most effective as compared to sticking to same idea. Sports Bars, Grocery Stores, and package stores are just a few businesses that  would greatly benefit in trying this type of advertising.

If you would like more information on advertising seasonally with Durden and out 4 Week Rotary program be sure to contact our experienced marketing professionals for details.

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Rituals Day Spa Puts The Ahh in Spa

By Kelley · Comments (0)
Thursday, September 1st, 2011

rituals-day-spa-rotary

Rituals Day Spa is coming to Dothan, Alabama! Currently located in Enterprise on Boll Weevil Circle, they have decided to expand their spa services to Dothan’s Westgate Parkway.

Rituals provide the following services:

  • Hair Color, Cuts & Styles
  • Massages
  • Facials
  • Nail Care
  • Skin Care
  • Waxing
  • Body Treatments
  • Spray Tans
  • Men’s Services
  • Packages

While they are preparing to open in Dothan, you can purchase gift certificates on their website or visit them just up the street in Enterprise. They will be showing up on many digital billboards through out the city, so be sure to look for them. Rituals Puts the Ahhh in Spa and Durden puts the Ahhh in Billboard Advertising.

 

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Goldfingers has some SERIOUS Chicken Fingers

By Dan · Comments (0)
Friday, June 17th, 2011

goldfingers-chicken-billboard

Goldfingers is a Dothan based restaurant serving high quality chicken fingers, burgers, pizza, salads, wraps, and more.  Be sure to check out the awesome sauce they have for their chicken fingers in any of their 3 Dothan locations. I have to admit I eat the sauce with my french fries and chicken fingers.  Goldfingers has been working diligently to build brand identity as they launch their  restaurant business into a full swing franchise.

The initial phase with their restaurant advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Goldfingers received a new billboard location every 4 Weeks and altered the message slightly each month to keep the message fresh. By using a total of 4 billboards per month they were able to capture a large section of the Dothan market.

If you would like more information on the 4 Week Rotary program and its benefits be sure to contact our experienced marketing professionals for details.

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Vinson Plumbing and Electric Billboard Campaign

By Dan · Comments (0)
Friday, June 17th, 2011

vinson-plumbing-billboard

Vinson Plumbing and Electric has been in business for decades serving Dothan, Alabama with high quality service work.  Vinson has made some big changes to their marketing campaign on both the plumbing and electric front to better establish brand identity with home owners rather than local contractors.  For months Durden Outdoor has been displaying a combination of both digital billboards and 4 Week Rotary Posters in the Dothan market to boost Vinson Plumbing and Electric brand awareness.  Vinson has commented on how well outdoor advertising has been to their business and has continued with a new campaign.

Nearing the end of a 3 month campaign the Vinson “Make The Switch” 4 Week Rotary posters have been located in a number of locations around Dothan.  Rotary posters are billboards that change locations every 4 weeks.  For a better explanation on the 4 Week Rotary Posters CLICK HERE.

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Ameri-Tech Rooter Digital Billboard

By Dan · Comments (0)
Friday, June 17th, 2011

ameri-tech-rooter-jp-2-3

Ameri-Tech Rooter is an expert in drain cleaning, septic systems, and other plumbing needs.  When they needed a marketing professional to help get their brand in front of a large number of people they turned to Dothan area marketing professionals at Durden Outdoor.  The first ads are placed on the downtown Dothan Justice Park digital billboard.

Justice Park is a 3 sided digital billboard display.  The display is located on the corner of Main Street and South Oates Street in historic downtown Dothan, Alabama.  Be sure to check out the live traffic cam from Justice Park where you can see this display working live. CLICK HERE.

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Dancing with the Stars Dothan Style

By Dan · Comments (0)
Friday, June 17th, 2011

dancing-stars-dothan-justice-park

Dancing with the Stars Dothan Style is one example of an event utilizing digital billboards for event promotion.  Dancing with the Stars Dothan Style is held at the Dothan Civic Center.  The 2011 event will be held on June 25 at 7:30 pm.  The custom graphic will display on Durden Outdoor’s Justice Park Digital Display.  The Justice Park Display is only a couple blocks from the event location. Digital billboards allow for shot term marketing blitz campaigns.  The Durden Digital Network consists of multiple displays across Dothan, Enterprise, Fort Rucker Gate, and Eufaula, Alabama.  With a wide range of areas covered your message can reach the target audience.

For more information on event promotion and how the Durden Digital Billboards can help be sure to contact us.  Our experienced marketing staff has the proven experience to help plan your next outdoor advertising campaign.

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Ludlum and Gil Law Firm Flying Eagle Billboard

By Dan · Comments (0)
Friday, June 17th, 2011

ludlum-gil-10x30-billboard

The Ludlum and Gil Attorneys at Law billboard was a fun project to work on that allowed creative opportunity.  The only direction given from the client the need to target military people and their families.  The design process centered around a patriotic theme using red, white, blue, and a HUGE Eagle. The billboard features two large extensions to allow the eagle to be much more dominate and memorable.  The billboard is targeting Veteran Affairs to protect the American soldiers and their families rights.

Billboard advertising can be a very effective form of advertising.  Key factors can effect the success of failure of a billboard advertising campaign.  Some of the factors to pay attention to include:

  • THE RIGHT MESSAGE
  • Graphic design to effective communicate the message
  • Timing (having the message up in time for seasonal promo, product sales, or allowing the message to stay up for extended periods of time to build brand awareness.)
  • Location (based on target audience)
  • Location (based on traffic count)
  • Location (based on proximity to location if using direction billboards)

Durden Outdoor’s experienced marketing team and graphic design department can help guide you in the right direction.  Contact Durden Outdoor today.

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Hospital Billboard to Promote Heart and Vascular Center

By Dan · Comments (0)
Monday, April 11th, 2011

Hospital-billboard-SAMCSouth East Alabama Medical Center (SAMC) has been working to educate the public on life threatening health issues.  The Heart and Vascular Clinic at SAMC is educating people to understand sometimes symptoms may indicate a different health concern.  It is important to have regular check ups and inform your physician of any health issues to be certain to catch any life threatening issues early. “It wasn’t indigestion.” is the message the SAMC Heart and Vascular Center used on this billboard to encourage people to consider heart health.

The Durden Outdoor Creative Team went to work to create a simple message on an attractive background.  The message might be simple but the underlying meaning of the message has a huge impact for those who take the time to read the message.  It challenges people to think about their health and understand symptoms are not always what you they seem.  The SAMC message was placed on a Bulletin on 431 South bound coming into Dothan, AL.

Bulletins are generally used with placing a message for an extended period of time.  Often times people associate Bulletins as the classic billboard.  Durden Outdoor offers other billboard products to help get your message out.  4 Week Rotary Campaigns and Digital Billboards are also available.

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