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Ever Seen a Pink Bug at a Restaurant? We Hope So!

In most cases, a bug and a restaurant do not go together. In fact, while dining out, the last thing that you would want to see is a bug….except when you are at Our Place Diner! Over the years, Our Place Diner has become a Dale County landmark. Located on Hwy 231 in Ozark, AL, the restaurant boasts an actual Volkswagen Beetle (Bug) sticking out of the ground. With oversized portions, a large menu variety and a shrimp po’ boy that won’t wait, you’ll find Our Place Diner overflowing with southern charm. Their friendly staff is always ready and willing to wait on you.

Our Place Diner selected a bulletin just north of their restaurant to encourage people to stop by and to promote their burger that was voted “Bama’s Best Burger 2018”  by the Alabama Cattleman’s Association. They have had such great response from the billboard that they are looking to add an additional billboard just south of the restaurant in the near future.

If you would like to become FAMOUS in the Wiregrass and would like more information, contact us today at sales@durdenoutdoor.com or 334-792-5056.

No Ad Skipping Here

Have you ever opened your web browser only to be bombarded with an instant barrage of ads? Pop-ups, videos, and surveys all fighting for your attention trying to drive traffic to their website. Chances are it’s a daily occurrence and chances are even better that only a small percentage of these ads are memorable to us as an audience. Forbes digital marketing experts estimate the average American sees or hears 4,000-10,000 ads per day.

As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.

According to a recent Nielsen study, billboards boast some pretty admirable stats:



Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”

They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!

When Two Billboards Are Better Than One

The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

39 Days Until Christmas!

The holiday season snuck up on us and is finally here! While you are making your list and checking it twice, it is the perfect time for businesses to plan their marketing to end 2017 with a bang! Holiday spending is expected to increase this year. With more shopping, means more traffic on the road through out the Wiregrass area. The Durden Digital Network is the perfect way to target shoppers, boasting 29 Digital Billboards located in Dothan, Enterprise, Ozark, Troy and Eufaula. Placing your ad in high traffic areas, along with a call to action message developed by our award-winning creative department, makes for an extremely valuable advertising opportunity. Digital Blitzes are an effective way to concentrate advertising efforts on certain key dates. Durden Outdoor is currently offering Black Friday Digital packages to help businesses with that last minute push. If your business would like to increase their sales during the holiday season, contact one of our FAMOUS Makers today.

IAMCFCU Utilizes Outdoor Advertising to Boost Membership

Hey Wiregrass! Does your BIG financial institution have you feeling like you simply don’t matter? If you live in Houston, Dale or Coffee County, then IAM Community Federal Credit Union just may be the credit union for you. IAMCFCU has been serving members of the Wiregrass area since 1964. They specialize in everyday needs for financial services such as signature, home, vehicle and farm equipment loans.

Almost two years ago, Durden Outdoor Displays, Inc. was given the opportunity to partner with IAMCFCU to help promote the services they provide. IAM Community Federal Credit Union utilizes several rotary posters allowing them to rotate every 4 weeks through out the Enterprise, Ozark and Daleville Markets. Since they started running billboards, they’ve been reminded by their members of how effective their campaign is. Recently, a new customer came in to one of their branches quoting the slogan from their billboard, “The bigger the credit union, the smaller the customer.” After finding out about the services they provide, the individual became a member. If you are looking for a new financial institution that treats you like family, stop in IAM Community Federal Credit Union to speak with one of their representatives. They are conveniently located in Daleville and Enterprise.

To learn more about increasing your bottom line through out the Wiregrass area, contact one of our FAMOUS Makers today at (334) 678-2215 or sales@durdenoutdoor.com.

Happy Fall Y’all! It’s Time to Be FAMOUS

There is a touch of coolness in the air and the strong smell of peanuts being harvested, while leaves are burning. Friday nights and Saturdays bring the sound of bone crushing football hits and horns blaring as marching bands take the field at halftime. These are all true signs that Fall is finally here and in full swing in south Alabama. The FAMOUS Makers at Durden Outdoor are excited about the final countdown to end out 2017 with a bang and we’re looking forward to what awaits for 2018. To learn how Outdoor Advertising can help increase your sales and to reserve your annual package, please contact us today at sales@durdenoutdoor.com or 334-792-5056.

Shiver Chiropractic Builds Brand Awareness in Enterprise

Hey Enterprise folks! Does your neck and back pain stop you from doing simple day to day tasks? Our friends at Shiver Chiropractic Clinic, on Lee Street, can help put your pain at ease. Shiver Chiropractic Clinic specializes and can aid in joint, back, neck, head and many more types of pain.

Shiver Chiropractic Clinic partnered with the #FAMOUSMakers at Durden Outdoor Displays, Inc. as they wanted to brand their practice. We launched an outdoor advertising campaign utilizing our Rotary Poster Program in the Enterprise market. Rotary Posters are billboards that rotate an advertiser’s message on different locations in one or more markets every four weeks. This allows the customer to saturate the market and also change their message up monthly if they would like to do so.

Durden Outdoor’s creative department came up with a nice, clean look that includes a welcoming photo of Dr. Shiver. After a few months of circulation through out the Enterprise market, Dr. Shiver isn’t able to go anywhere without being recognized. More importantly, he has seen an increase in business.

If you are ready to take your business to the next level, contact our sales department today at 334-678-2215 or sales@durdenoutdoor.com

Durden Expands Digital Billboard Network in Troy, AL

In 2016, Durden Outdoor Displays, Inc. built its first Digital Display in Troy, AL located at the intersection of Hwy 231 and Hwy 167. This intersection boasts the highest traffic count in the City of Troy. To keep up with the growing demand to target the highest retail area, Durden is excited to announce the launch of our second Digital Display in the Troy Market. The new Digital Billboard is located on Hwy 231 just north of George Wallace Drive targeting northbound traffic. This Digital Display also targets both entrances to the new Publix Shopping Center as well as traffic headed to Troy University and downtown Troy.

Durden is excited about the growth of Troy and the economic impact it is making on southeast Alabama. The addition of the second Digital Display will give clients the opportunity to rotate between the two Digitals every (4) weeks, giving them circulation through out the market. This is the 29th Digital Billboard in the Durden Digital Network which also covers Dothan, Enterprise, Ozark and Eufaula, AL. If you would like to reach the highest traffic area in Troy, give one of our FAMOUS Maker’s a call today at (334) 678-2215 or you may email us at sales@durdenoutdoor.com.

 

Earl Durden Inducted into Dothan Business Hall of Fame

The FAMOUS Makers are proud to surround our rock and CEO, Earl Durden, as he was inducted into the elite Dothan Business Hall of Fame on Thursday, August 24, 2017. We would like to extend a humble “Thank You” to our clients, friends, and team members who have been apart of Durden Outdoor Displays, Inc. since it was founded in 1968. Thank you Dothan Area Chamber of Commerce for recognizing our hero and his dedicated hard work. Click HERE to read the full Dothan Eagle article surrounding this wonderful achievement.  

Behind the Scenes: “Eye Wear Denney” Billboard Campaign

Team Durden recently partnered up with our longtime friends and client, Denney Vision to create an eye catching billboard campaign. The client wanted something that really stood out and was different from other eye care billboards but to also keep consistency with using the “Eye Wear Denney” campaign that we had been running. Together, we were able to come up with an eye-popping bulletin campaign using high intensity reflective vinyl on the lense of the glasses. The Durden Outdoor creative team designed three different eye catching billboards that were installed in Dothan, AL. Check out our quick video for a Behind the Scenes look at the making of “Eye Wear Denney.”  
If you would like to be FAMOUS in the Wiregrass area, give us a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.