Posts

Ever Seen a Pink Bug at a Restaurant? We Hope So!

In most cases, a bug and a restaurant do not go together. In fact, while dining out, the last thing that you would want to see is a bug….except when you are at Our Place Diner! Over the years, Our Place Diner has become a Dale County landmark. Located on Hwy 231 in Ozark, AL, the restaurant boasts an actual Volkswagen Beetle (Bug) sticking out of the ground. With oversized portions, a large menu variety and a shrimp po’ boy that won’t wait, you’ll find Our Place Diner overflowing with southern charm. Their friendly staff is always ready and willing to wait on you.

Our Place Diner selected a bulletin just north of their restaurant to encourage people to stop by and to promote their burger that was voted “Bama’s Best Burger 2018”  by the Alabama Cattleman’s Association. They have had such great response from the billboard that they are looking to add an additional billboard just south of the restaurant in the near future.

If you would like to become FAMOUS in the Wiregrass and would like more information, contact us today at sales@durdenoutdoor.com or 334-792-5056.

When Two Billboards Are Better Than One

The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

IAMCFCU Utilizes Outdoor Advertising to Boost Membership

Hey Wiregrass! Does your BIG financial institution have you feeling like you simply don’t matter? If you live in Houston, Dale or Coffee County, then IAM Community Federal Credit Union just may be the credit union for you. IAMCFCU has been serving members of the Wiregrass area since 1964. They specialize in everyday needs for financial services such as signature, home, vehicle and farm equipment loans.

Almost two years ago, Durden Outdoor Displays, Inc. was given the opportunity to partner with IAMCFCU to help promote the services they provide. IAM Community Federal Credit Union utilizes several rotary posters allowing them to rotate every 4 weeks through out the Enterprise, Ozark and Daleville Markets. Since they started running billboards, they’ve been reminded by their members of how effective their campaign is. Recently, a new customer came in to one of their branches quoting the slogan from their billboard, “The bigger the credit union, the smaller the customer.” After finding out about the services they provide, the individual became a member. If you are looking for a new financial institution that treats you like family, stop in IAM Community Federal Credit Union to speak with one of their representatives. They are conveniently located in Daleville and Enterprise.

To learn more about increasing your bottom line through out the Wiregrass area, contact one of our FAMOUS Makers today at (334) 678-2215 or sales@durdenoutdoor.com.

Happy Fall Y’all! It’s Time to Be FAMOUS

There is a touch of coolness in the air and the strong smell of peanuts being harvested, while leaves are burning. Friday nights and Saturdays bring the sound of bone crushing football hits and horns blaring as marching bands take the field at halftime. These are all true signs that Fall is finally here and in full swing in south Alabama. The FAMOUS Makers at Durden Outdoor are excited about the final countdown to end out 2017 with a bang and we’re looking forward to what awaits for 2018. To learn how Outdoor Advertising can help increase your sales and to reserve your annual package, please contact us today at sales@durdenoutdoor.com or 334-792-5056.

Behind the Scenes: “Eye Wear Denney” Billboard Campaign

Team Durden recently partnered up with our longtime friends and client, Denney Vision to create an eye catching billboard campaign. The client wanted something that really stood out and was different from other eye care billboards but to also keep consistency with using the “Eye Wear Denney” campaign that we had been running. Together, we were able to come up with an eye-popping bulletin campaign using high intensity reflective vinyl on the lense of the glasses. The Durden Outdoor creative team designed three different eye catching billboards that were installed in Dothan, AL. Check out our quick video for a Behind the Scenes look at the making of “Eye Wear Denney.”  
If you would like to be FAMOUS in the Wiregrass area, give us a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Billboards Increase Sales for Eufaula Restaurants

Recently, one of Durden Outdoor Displays, Inc.’s long time clients, River City Grill in Eufaula, Alabama, approached us about advertising a new pizza restaurant they were opening. Our creative department got to work and came up with a campaign that would feature River City Grill and what would become the new hotspot of Eufaula, Graffiti’s Pizza Joint. Both of these restaurants are located in beautiful Downtown Eufaula. After working through a couple of designs and tweaks, the creative was installed on three major artery bulletins, targeting northbound and southbound traffic into Eufaula on Hwy 431. The billboards not only served as top of the mind awareness but also as a directional for non-local traffic headed to Columbus and Atlanta or to the beaches. Stephanie Ryan, partner and marketing director of Graffiti’s, said they have seen a significant increase in traffic and sales since their billboards went up. “We receive compliments everyday,” stated Ryan.

If you are in the Eufaula area and have a craving for a fresh New York-style pizza, steak and shrimp or just a great sandwich, check out our friends at River City Grill & Graffiti’s Pizza Joint, where you are sure to leave full and happy.

Durden Outdoor Displays, Inc. offers bulletins, rotary posters, and digital billboard advertising in the Barbour County market. If you would like to be made FAMOUS through out the Wiregrass area, give one of our FAMOUS Makers a call today at (334) 792-5056 or you may email us at sales@durdenoutdoor.com.

Baker Metal Sees 60% Increase in Business

Are you finding out that you need more storage? Let Baker Metal Works and Supply in Troy, Alabama help you with your needs. Baker Metal specializes in Pole Barn Metal Building designs. These weather resistant structures can withstand winds up to 140 miles per hour, with over 25 different colors. Baker Metal offers delivery and same day service as they manufacture it all on site.

Durden Outdoor Displays, Inc. has had the privilege of partnering with Baker Metal Works and Supply to help spread their message through out multiple counties. By utilizing the entire Digital Network and our Rotary Poster program, Baker Metal has been able to reach new customers through out all of the Wiregrass including transit and rural customers. They have targeted and spoken to specific areas by incorporating city and town names in their tag line, “Dothan, the Best Pole Barn Rates Are At…Baker Metal.” General Manager, Ray Robley, attributes a 60% increase in “Do It Yourself” clients to their Durden Digital Network and Rotary Poster Campaign.

If you would like to see growth in your business, please contact one of our FAMOUS Makers today at (334) 792-5056 or sales@durdenoutdoor.com.

Escape the Ordinary

Looking for a quick getaway this summer? Escape the ordinary and head on up the road to Phenix City, AL. Experience Whitewater Alabama, home of world-class rafting. Raft down the Chattahoochee River, boasting the longest urban whitewater rafting in the world. The course has been described to be as “wild as Colorado and warm as Costa Rica.” Not quite brave enough to jump into a raft just yet? Warm up your adrenaline with the Blue Heron Adventure Zip Line. Take flight crossing the Chattahoochee River and experience the only dual-zip line that connects two states reaching speeds up to 40 mph.

Durden Outdoor is excited about our new partnership with Whitewater Alabama. Utilizing a mix of rotary posters and a premium bulletin, they are able to target locals as well as vacationers traveling through the Wiregrass. Their rotary posters are strategically placed on high traffic routes including Restaurant Row along Ross Clark Circle, Main Street and Hwy 231 North. Their premium bulletin can be seen on Hwy 231 South, Alabama’s most traveled highway to Florida beaches. Check out all of the many adventures that they have to offer at WhitewaterAlabama.com.

If you would like to become FAMOUS, please contact one of our sales representatives today at (334) 792-5056 or sales@durdenoutdoor.com.

Out-of-Home Most Effective Driving Online Activity

According to a recent OAAA article, Neilsen just released data that examined Facebook, Twitter, Instagram and search activation. The verdict? Out-of-Home was decidedly the best media channel for driving online activity per ad dollar spent. There were several components that Neilsen reviewed when collecting the data. They first reviewed the amount of consumer online activity each media channel generated. In the past six months, 46% of search was activated by outdoor advertising. Behind search, Facebook came in at 38%, 25% in Instagram and 23% in Twitter. The amount of ad spend share for each media channel verses the amount of online activation proved that Out-Of-Home returns four times the expected rate given its relative ad spend.

With specials changing weekly, Eagle Eye Outfitters is one of our many clients who use the Durden Digital Network to keep their ads fresh and up-to-date. Recently, they launched a new website, ShopEagleEye.com, and utilitzed digital billboards to encourage the Wiregrass to “Shop Online.” Consumers are constantly looking for convenience. This was a great way for Eagle Eye Outfitters to motivate their customers to engage online while at the same time keeping their brand top of the mind. Let us work for you! For more information on how to make your ad dollars extend further and engage online activation, please contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

“CAN’T TOUCH THIS” BILLBOARD FOR DOTHAN KIA

DOTHAN KIA_MC HAMMER_RCC Board You can’t touch this…. My-my-my-my Durden has done it again. Tasked with designing a billboard to turn heads, Durden looked towards the original rapping hamsters in the Kia commercials for inspiration and were led to another rapper of the human kind. We all remember the 1990’s hit single “U Can’t Touch This,” written, performed, and produced by MC Hammer, himself. This signature song of Hammer’s is possibly one of the most recognizable records ever… which happens to be the same thing Durden wants for Dothan Kia. The 2014 Kia Soul gets 31 mpg on the Highway and costs $13,995. What better way to advertise that then putting MC Hammer on top of a 14’ x 48’ billboard. Well it’s not actually MC Hammer. It is a mannequin made to look like him, dressed in a gold & black jumpsuit. Our Creative Department and Expediting Department worked together with Dothan Kia to create this beautiful 3D Billboard work of art. If you would like #TeamDurden to design your next out-of-home advertisement, please contact our sales department to get started. Nah-na-na-na, Stop, Hammer Time! photo 1-9 DCIM100GOPRO IMG_2277 photo 3-6