No Ad Skipping Here

Have you ever opened your web browser only to be bombarded with an instant barrage of ads? Pop-ups, videos, and surveys all fighting for your attention trying to drive traffic to their website. Chances are it’s a daily occurrence and chances are even better that only a small percentage of these ads are memorable to us as an audience. Forbes digital marketing experts estimate the average American sees or hears 4,000-10,000 ads per day.

As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.

According to a recent Nielsen study, billboards boast some pretty admirable stats:



Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”

They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!

When Two Billboards Are Better Than One

The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Durden Builds First 3D Cord for Sears Hometown Store Billboard


Sometimes, in the creative field you have an image that sticks in the team’s collective mind for a long time before the perfect client comes along. For us, that image has been a gigantic 3D appliance plug hanging from a billboard. It’s a great idea, but who would it work for?

That’s where Sears Hometown Store located at 2701 W Main St Suite 1, Dothan, AL 36301 comes in. Owner Ashley Enfinger loved the 3D appliance plug idea when our in-house creative department first pitched it. He thought this imagery tied in great to promote home appliances which is one of their strongest sales categories carrying such brands as KENMORE, SAMSUNG, GE, FRIGIDAIRE, KITCHEN AID and more. Fortunately, they were open to letting our creative gears turn for them. Another thing that helps to sell an out-of-the-box idea like this is miniature mock-up.

Once everyone was on board and the final design signed off on, the real nuts and bolts of the design begins. Our production team is one of the greatest facets of our creative process here at Durden Outdoor. Without their skills, even the best creative ideas would be dead in the water.

Team Durden constructed the 3D Electrical Plug & Cord with 10mil coroplast & light gauge angle. The cord was made from 12″ corrugated drain pipe and then fastened to the front of the billboard. Now this board stands to guide motorists, driving in on Hwy 84 West into Dothan, and reminding them of all the savings they can “Plug Into” with the help of their local Sears Hometown Store.

The board has been up for only a little over a month, we have already received a great deal of positive feedback” said Mr Enfinger. “We are loving the recognition for sure and I have had several customers call and tell me they loved the creativity of the billboard. Thanks for all your hard work to help our business get recognized more than ever.”

Durden Outdoor Wins National “Best Of Show” Award

The FAMOUS Makers recently won big at the Independent Billboard Operators Conference in Jacksonville, FL. Durden Outdoor Displays, Inc. brought home Best of Show for the Tabor Pest Control Digital Campaign, adding another National Award to the FAMOUS Makers shelf. We are humbled and honored to have received this award. We sincerely appreciate our clients who allow us to think outside of the box and push the #FAMOUSMaker button. IBOUSA brings together hundreds of billboard operators twice a year from around the United States to gain professional development in the ever-changing industry of Outdoor Advertising. They host the annual Indie Awards at the Spring Conference, sponsored by Camel City Posters. The Indie Awards is open to all Independent Billboard Companies from around the country. Check out the video below to see our award-winning work:

Coldwell Banker Sends Condolences with Digital Billboard

It is with much sadness that the Coldwell Banker family lost one of their own this past weekend. Kathy Grantham will be missed by so many. Our prayers go out to her family, friends and the entire Coldwell Banker team during this difficult time.

Get Summer Ready with Prodigal Son Tattoo

Hey Wiregrass area! Looking to get tatted up just in time for swimsuit season? If so, visit our friends at Prodigal Son Tattoo, located in Enterprise, AL. Chilly and his staff of tattooists have the right masterpiece or piercing to compliment your skin. They also offer beard, hair and shaving products as well as numbing soap and an assortment of aftercare products. Prodigal Son Tattoo has been utilizing billboards for two years now. When asked, Chilly stated that Outdoor Advertising gives them the most “bang for their buck” compared to other advertising. It has outperformed other mediums while giving their business more legitimacy over similar businesses in their industry. Prodigal Son Tattoo uses our 4 week rotary poster program. They have one poster that rotates every four weeks throughout the Enterprise market. This allows them to change their message to promote seasonal and event based products and services. Rotating to new areas of the market each month also makes them appear as if they are everywhere. They have had several customers who have come in and said, “We see your billboards all over the place.” We love working with companies to achieve success through creativity in Outdoor Advertising. Prodigal Son Tattoo is a great group of people to work with and we are excited to continue making them FAMOUS in the Wiregrass. If you would like more information on our rotary poster packages, contact one of our sales reps today at 334-792-5056 or sales@durdenoutdoor.com.

What is Your FAMOUS Maker Story?

We value our loyal customers and appreciate the opportunity to make your business FAMOUS in the Wiregrass. We are looking for a few good folks to tell us their “FAMOUS MAKER” story. Whether our billboards increased your bottom line by 200% or you just really enjoy working with your sales rep or our creative department, we want to hear from YOU! We believe your enthusiasm and personal story will encourage others that still may be skeptical, to try Outdoor. Contact your sales rep today to give your testimonial. As a thank you, your name will automatically be entered into a drawing to win a weekend getaway and tickets to SandJam on the beautiful beaches of Panama City Beach.

Durden Outdoor Wins BIG at the American Advertising Awards

The FAMOUS MAKERS are excited to have won BIG at AAF Dothan’s American Advertising Awards. We were honored to have received a GOLD ADDY and JUDGE’S CHOICE for The Cochran Firm License Place Billboard and a SILVER ADDY for Bryan Pharmacy’s “Pharmacy Ninja” Campaign. We pride ourselves on our award-winning Creative Department and would like to extend a thank you to all of our customers who have allowed us to think outside of the box with implementing unique ideas.

The American Advertising Awards, formerly known as the ADDY’s, is the advertising industry’s largest and most represented competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. By winning locally, the FAMOUS Makers will advance to the District level to compete with entrants from Alabama, Georgia, Mississippi, Tennessee and Louisiana.

If you would like to be FAMOUS and work with our award-winning creative team, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Dothan’s Largest Pill Bottle Lands on the Southside

Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Durden Outdoor Expands Digital & Static Billboards to Marianna, Florida

The FAMOUS MAKERS are excited to announce the addition of Jackson County, Florida into our coverage area. In November, Durden Outdoor Displays, Inc. acquired a billboard company in this market. Since this acquisition, we have built more inventory into this growing market which includes Jackson County and Marianna, Florida’s first Digital Billboard. All of our inventory stretches along Hwy 90 and Hwy 71, targeting local traffic. Highway 90 has a 60% higher traffic count than I-10 or Hwy 231 in Jackson County. “We are excited about the growth of our static billboard inventory & Durden Digital Network into the great state of Florida” says Vice President, Bill Durden. “Jackson County has a population of almost 50,000 and is a large economic draw to the Wiregrass.” The NEW Digital Billboard towers over the highest traveled intersection in Jackson County (Hwy 90 at Hwy 71) and boasts a weekly traffic count of over 234,500+ cars. This Digital Billboard marks #30 for the Durden Digital Billboard Network, which reaches over 1.2 million cars per day and spans across 6 Wiregrass cities including Dothan, AL; Enterprise, AL; Ozark, AL; Troy, AL; Eufaula, AL and now Marianna, FL. Our newest inventory can be found near several popular businesses in Jackson County, Florida to include Wal-Mart, Lowes, Tyndall Federal Credit Union, Verizon, Chipola Urgent Care, Aaron’s Rentals, Beef O’ Brady’s, Sonny’s BBQ and many other Marianna restaurants. Durden Outdoor Displays, Inc. was founded by W. Earl Durden in 1968 in Dothan, AL. It remains one of the largest privately owned billboard companies in the country which now spans 10 counties in Southeast Alabama, Georgia and Florida. If you would like to be made FAMOUS in Jackson County, Florida call one of our FAMOUS MAKERS today at 334-792-5056 or email us at sales@durdenoutdoor.com.