As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.
According to a recent Nielsen study, billboards boast some pretty admirable stats:
Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”
They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!
Sometimes, in the creative field you have an image that sticks in the team’s collective mind for a long time before the perfect client comes along. For us, that image has been a gigantic 3D appliance plug hanging from a billboard. It’s a great idea, but who would it work for?
That’s where Sears Hometown Store located at 2701 W Main St Suite 1, Dothan, AL 36301 comes in. Owner Ashley Enfinger loved the 3D appliance plug idea when our in-house creative department first pitched it. He thought this imagery tied in great to promote home appliances which is one of their strongest sales categories carrying such brands as KENMORE, SAMSUNG, GE, FRIGIDAIRE, KITCHEN AID and more. Fortunately, they were open to letting our creative gears turn for them. Another thing that helps to sell an out-of-the-box idea like this is miniature mock-up.
Once everyone was on board and the final design signed off on, the real nuts and bolts of the design begins. Our production team is one of the greatest facets of our creative process here at Durden Outdoor. Without their skills, even the best creative ideas would be dead in the water.
Team Durden constructed the 3D Electrical Plug & Cord with 10mil coroplast & light gauge angle. The cord was made from 12″ corrugated drain pipe and then fastened to the front of the billboard. Now this board stands to guide motorists, driving in on Hwy 84 West into Dothan, and reminding them of all the savings they can “Plug Into” with the help of their local Sears Hometown Store.
The board has been up for only a little over a month, we have already received a great deal of positive feedback” said Mr Enfinger. “We are loving the recognition for sure and I have had several customers call and tell me they loved the creativity of the billboard. Thanks for all your hard work to help our business get recognized more than ever.”
The FAMOUS MAKERS are excited to have won BIG at AAF Dothan’s American Advertising Awards. We were honored to have received a GOLD ADDY and JUDGE’S CHOICE for The Cochran Firm License Place Billboard and a SILVER ADDY for Bryan Pharmacy’s “Pharmacy Ninja” Campaign. We pride ourselves on our award-winning Creative Department and would like to extend a thank you to all of our customers who have allowed us to think outside of the box with implementing unique ideas.
The American Advertising Awards, formerly known as the ADDY’s, is the advertising industry’s largest and most represented competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. By winning locally, the FAMOUS Makers will advance to the District level to compete with entrants from Alabama, Georgia, Mississippi, Tennessee and Louisiana.
If you would like to be FAMOUS and work with our award-winning creative team, contact us today at 334-792-5056 or firstname.lastname@example.org.