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Beavers Heist a Five-Star Billboard in Dothan, AL

It’s not everyday that you see a team of beavers trying to steal the show, but in Dothan, AL it is. The FAMOUSMakers are excited to partner with Brunner, an innovative advertising agency, to bring to life Great Southern Wood’s new “Woodland’s Most Wanted” campaign. Great Southern Wood, located in Abbeville, AL, has always been a staple and known nationally for their YellaWood brand pressure treated pine. The new advertising campaign is an extension of their 2018 “Five-Star Backyards” campaign, which inspires DIYers to build their dream backyard. “Through the use of non-traditional YellaWood fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood brand products,” said Chief Marketing officer James Riley. “It’s a fun and engaging way to encourage homeowners to create their own Five-Star Backyard and to demand pressure treated pine with the little Yella Tag.”

This national advertising campaign launched in March 2019 and includes billboards, print, digital, broadcast and in-store signage. For the bulletins, Brunner incorporated 2-dimensional pop outs of the beavers to give it a more realistic feel. The Team at Durden Outdoor loves working with clients and agencies to showcase award-winning creative through outdoor. If you are interested in becoming FAMOUS in the Wiregrass and would like more information on how we can include a 2-D pop out in your outdoor, give us a call today at 334-792-5056 or drop us a line at sales@durdenoutdoor.com. And remember, if it doesn’t have the yella tag, you don’t want it.

Ever Seen a Pink Bug at a Restaurant? We Hope So!

In most cases, a bug and a restaurant do not go together. In fact, while dining out, the last thing that you would want to see is a bug….except when you are at Our Place Diner! Over the years, Our Place Diner has become a Dale County landmark. Located on Hwy 231 in Ozark, AL, the restaurant boasts an actual Volkswagen Beetle (Bug) sticking out of the ground. With oversized portions, a large menu variety and a shrimp po’ boy that won’t wait, you’ll find Our Place Diner overflowing with southern charm. Their friendly staff is always ready and willing to wait on you.

Our Place Diner selected a bulletin just north of their restaurant to encourage people to stop by and to promote their burger that was voted “Bama’s Best Burger 2018”  by the Alabama Cattleman’s Association. They have had such great response from the billboard that they are looking to add an additional billboard just south of the restaurant in the near future.

If you would like to become FAMOUS in the Wiregrass and would like more information, contact us today at sales@durdenoutdoor.com or 334-792-5056.

No Ad Skipping Here

Have you ever opened your web browser only to be bombarded with an instant barrage of ads? Pop-ups, videos, and surveys all fighting for your attention trying to drive traffic to their website. Chances are it’s a daily occurrence and chances are even better that only a small percentage of these ads are memorable to us as an audience. Forbes digital marketing experts estimate the average American sees or hears 4,000-10,000 ads per day.

As a brand, how does one most effectively navigate these over saturated waters to connect with potential consumers? You flip the script and get outside. Out Of Home (OOH) advertising is currently one of the fastest growing mediums on the market and ironically enough, even the largest tech companies like Apple and Google are taking note.

According to a recent Nielsen study, billboards boast some pretty admirable stats:



Thanks in part to the onslaught of digital noise, OOH has once again proven itself as the best bang-for-your-buck marketing tool. At a fraction of the cost of traditional media, the OOH return on investment is quite impressive. According to a Hustle article- “Radio, print, and television ads have declined in prominence, but OOH ads have enjoyed 31 consecutive quarters of growth, and a 35% increase in ad spend since 2010. By 2021, billboards are expected to grow to a $33B industry.”

They say what is old is new again and the “old-school” billboard is most certainly still a powerhouse on the advertising front. Since 1968 Durden Outdoor has been making clients FAMOUS and we are happy to see current trends reflect what OOH advertisers like us have known all along. If you are interested in increasing your brand’s bottom line contact one of our sales associates today!

When Two Billboards Are Better Than One

The Vance Law Firm wanted to make a statement targeting traffic leaving Pike County, AL headed northbound to Montgomery County, AL and the FAMOUSMakers had the perfect solution to help reach their audience. Just north of Troy, AL we utilized two bulletins that are directly across the road from each other. After having this idea for some time, we knew we wanted the two billboards to work together to tell a visual story. Featuring an arm in a cast and telephone, we used the left-hand read billboard to ask the question, “Injured?” and point drivers across the street to the right-hand read billboard where Stewart Vance, Attorney & Owner, is showcased instructing drivers to “Dial 3 for Me.” Stewart Vance concentrates his practice in the areas of personal injury, wrongful death and product liability. He represents those that have been injured in an automobile or other accidents; have suffered severe injuries or death from defective products; or who have had loved ones suffer from nursing home neglect and abuse. The Vance Law Firm has a team of attorneys ready to fight for you. Backed by the “V-Guarantee,” it’s no wonder The Vance Law Firm has been voted “Best Law Firm in Montgomery” for five years in a row. Give them a call today at 334-333-3333 for a Free Case Review. We enjoy partnering with clients to bring creative ideas to life. If you would like to become FAMOUS in the Wiregrass area, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

What is Your FAMOUS Maker Story?

We value our loyal customers and appreciate the opportunity to make your business FAMOUS in the Wiregrass. We are looking for a few good folks to tell us their “FAMOUS MAKER” story. Whether our billboards increased your bottom line by 200% or you just really enjoy working with your sales rep or our creative department, we want to hear from YOU! We believe your enthusiasm and personal story will encourage others that still may be skeptical, to try Outdoor. Contact your sales rep today to give your testimonial. As a thank you, your name will automatically be entered into a drawing to win a weekend getaway and tickets to SandJam on the beautiful beaches of Panama City Beach.

Durden Outdoor Wins BIG at the American Advertising Awards

The FAMOUS MAKERS are excited to have won BIG at AAF Dothan’s American Advertising Awards. We were honored to have received a GOLD ADDY and JUDGE’S CHOICE for The Cochran Firm License Place Billboard and a SILVER ADDY for Bryan Pharmacy’s “Pharmacy Ninja” Campaign. We pride ourselves on our award-winning Creative Department and would like to extend a thank you to all of our customers who have allowed us to think outside of the box with implementing unique ideas.

The American Advertising Awards, formerly known as the ADDY’s, is the advertising industry’s largest and most represented competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. By winning locally, the FAMOUS Makers will advance to the District level to compete with entrants from Alabama, Georgia, Mississippi, Tennessee and Louisiana.

If you would like to be FAMOUS and work with our award-winning creative team, contact us today at 334-792-5056 or sales@durdenoutdoor.com.

Dothan’s Largest Pill Bottle Lands on the Southside

Dothan Pharmacy is a local, family-owned pharmacy who was looking to make a powerful statement to Dothan’s southside motorists. After discussing ideas with the client, we determined a large bulletin along one of Dothan’s highest traveled arteries was just what they needed. This billboard’s purpose would be two-fold. Primarily, it needed to announce the new store location. We accomplished this by creating a larger-than-life 12 foot tall pill bottle and added a massive directional arrow to essentially slap drivers in the face and say “HEY! WE ARE OVER HERE!” The billboard also needed to convey to viewers that Dothan Pharmacy is not a big box-store pharmacy, unlike their competitor down the road. But rather friendly, fast and family owned. We thoroughly enjoyed working with these guys and can assure you that if you are in the market for a new pharmacy, Dothan Pharmacy will treat you like family.

If you would like more information on how to increase your bottom line, contact one of our FAMOUS Makers today at 334-792-5056 or sales@durdenoutdoor.com.

Who is Your 5 Star Ninja?

HI-YAAAH! Durden Outdoor Displays, Inc. and Bryan Pharmacy have teamed up again to roundhouse kick bland billboards to the curb. We are constantly looking to push the outdoor advertising envelope and Bryan Pharmacy is always more than willing to join in. For their new campaign, we agreed on an action-packed series of digital creative, rotary posters and 3-D bulletins that convey the ninja-like skills of the Bryan Pharmacy team. These guys karate-chop wait times, beat big-chain prices and offer 5 star ninja customer service. Durden Outdoor’s creative team had a blast building an entire campaign revolving around the concept of stealthy little pharmacy ninjas. However, these ideas and sketches would never be able to get off of the ground (literally) without the Durden production team. These guys are 3-D geniuses and never back down from a challenge. Even a 12 foot ninja-star sized challenge! From concept, to rough drafts, to 3-D building logistics, this campaign is further proof that all departments at Durden Outdoor are utilized to breathe life into the outdoor landscape and provide eye-catching marketing solutions for our clients.
If you would like to be FAMOUS in the Wiregrass area, contact one of our #FAMOUSMakers today at 334-792-5056 or sales@durdenoutdoor.com.